Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Kristien Boels

Antwerp

Summary

I am a goal-orientated Marketing Communications Manager with 15 years of progressive experience in marketing and public relations. Creative and organized with proven strengths in project management, stakeholder relations and campaign optimization, building relationships and increasing business results. Meeting client needs using marketing technology and strategic plans.

Overview

15
15
years of professional experience

Work History

Senior Marketing & Communications Manager

Red Hat
BRUSSELS
09.2021 - Current
  • Developed and implemented a comprehensive marketing communications strategy to reach target audiences.
  • Formulated long-range marketing and communications strategies based on organizational goals.
  • Created engaging content for various digital platforms, including websites, emails, blogs and social media accounts.
  • Managed the production of promotional materials, such as brochures, flyers, newsletters and press releases.
  • Coordinated with external vendors to create and execute marketing campaigns across multiple channels.
  • Organized events to raise brand awareness and generate leads.
  • Tracked campaign performance metrics and reported results on a regular basis.
  • Analyzed customer feedback data to inform future initiatives.
  • Conducted market research activities to identify new opportunities for growth.
  • Prepared marketing campaign budgets with finance personnel.
  • Delivered marketing strategy updates to upper-level management.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Promoted company through advertising, social media, digital marketing, events and traditional media avenues.

Internal Communication Manager

SGS
ANTWERP
03.2020 - 09.2021
Canva
  • Copywriting strategic Managing Director messages & all Internal mailings (Eloqua)
  • Communication plan for Benelux & Project management
  • Responsible for all internal messages/projects/campaigns within SGS Benelux for 5 Business Lines & Staff Services
  • Internal campaign: Safer Together - Referral campaign - Catalyst survey (employee satisfaction survey)
  • Internal Virtual Events & Town Hall meetings
  • Intranet = SharePoint pageTeamsitessites
  • Digital Signage: Controlling digital information boards at 40 sites in 3 languages.

Marketing Manager

Norkring
BRUSSELS & ANTWERP
03.2009 - 02.2020
  • Develop corporate identity in coordination with Norwegian parent company: logo, corporate identity, brand name, company brochure, website..
  • Negotiations with partners to conclude sponsorship contracts
  • Final responsibility for Events & Exhibitions (autosaloon, Hospitality Events, 24h Zolder, 5th anniversary Norkring, family day, strategy meetings, Golf Business Day)
  • Press contact & Writing press releases (course : creative writing)
  • MarCom budget management
  • Direct mailings
  • Creation and content of a new website.

Education

M.D. - Marketing Management

EHSAL
2004

Catholic University of Leuven
1998

High School Diploma -

autosDimpnalyceummpnalyceum
1997

Skills

  • Communications Strategy
  • Marketing Strategy
  • Stakeholder Management
  • Employee Communications
  • Social Media Campaigns
  • Program Development
  • Brand and Marketing Collateral Development
  • Project Management
  • Campaign Performance Tracking
  • Budget Forecasting
  • B2B Marketing
  • Promotional Events
  • Customer Relationship Management (CRM)
  • Lead Generation Campaigns
  • Google Suite & Microsoft Office
  • SharePoint, Salesforce, Adobe Illustrator, Adobe Workfront, Eloqua, Indesign, Canva,

Timeline

Senior Marketing & Communications Manager

Red Hat
09.2021 - Current

Internal Communication Manager

SGS
03.2020 - 09.2021

Marketing Manager

Norkring
03.2009 - 02.2020

M.D. - Marketing Management

EHSAL

Catholic University of Leuven

High School Diploma -

autosDimpnalyceummpnalyceum

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