Kris Imbrechts
Co-Founder & CRO
Begijnendijk
Summary
Kris has 25 years of international commercial and leadership experience in technology and security companies - more specifically, 15 years in the technology and Software as a Service industry. For the past years, he mainly focused on helping startups and scale ups by building and leading sales teams, such as hypergrowth companies like ForgeRock and Auth0 - driven by a passion for coaching individual contributors to perform at their best. Leading by example resulting in high performing sales teams (BDRs & AEs) and overachieving annual targets over the years. Participating in several panels, interviews, and articles, he is seen as a trusted advisor for many European contributors. He is a fervent lean methodology advocate who loves to work in a fast-paced agile environment that focuses on innovation and disruption.
Overview
34
34
years of professional experience
1
1
year of post-secondary education
3
3
Languages
Work History
Co-Founder
Quasr
Antwerp
10.2021 - Current
- Developed detailed plans based on broad guidance and direction.
- Established foundational processes and automations for business operations.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Developed innovative sales, pricing and Go-To-Market strategies to facilitate business expansion.
- Established business processes to align channel sales and create an active partner landscape
- Maintained financial accuracy and planning
- Typed and processed legal documents (contracts, agreements and proposals) to prepare for Self Service Enterprise, and partner readiness in close collaboration with legal experts.
- Reviewed resumes and employment applications and interviewed applicants to evaluate work history and other qualifications to prepare for the next growth phase
Owner
KICCS
Begijnendijk
03.2013 - Current
- Managed more than 15 client business projects. Initially SMB customers of all kind of industries. Last years mainly full-time engagements (ForgeRock and Auth0)
- Supported execution of Go-To-Market and Sales Plans to retain and grow revenue, pipeline qualification and conversion rates. (>39%)
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency (operational excellence improved with 35-40%) and help company evolve and grow.( Revenue and profitability (>15-25%)
- Aided senior leadership during executive decision-making process by generating daily reports to recommend corrective actions and improvements.
VP North & South Europe
Auth0
Begijnendijk
11.2018 - 09.2021
- Worked flexible hours across night, weekend and holiday shifts.
- Drove operational improvements which resulted in net and organic growth and improved profit margins (ASP from 25K to 96k ARR)
- Exceeded goals through effective task prioritization and great work ethic.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Increased customer retention by creating a collaborative approach where customer-centricity was the key component.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Active Spokesperson for Auth0 in Europe by participating in panels, articles, interviews, blogs and podcasts.
Sales Manager
ForgeRock
Benelux
03.2016 - 10.2018
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
- Implemented Vertical Sales plans to increase regional growth with 153% YoY
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Created and implemented new business opportunities by utilizing strategic partner strategies.
EPM Account Executive
Oracle
Vilvoorde
01.2015 - 02.2016
- Put Hyperion back on track where I left it in 2010
- Focus on SaaS execution for Financial Applications
- Started as only responsible for Hyperion in Benelux
- Ended with a team of 7 reps and a growing market share (overachieved: 375%)
Sales Manager
Dell Software
Asse
11.2013 - 12.2014
- Contractual assignment to build out the Dell Software team in Benelux
- (Complete new segment for Dell, founded on acquisitions)
- Operational excellence and organization
- Sales collaboration (18 employees) across multiple solutions
- Integration with Dell team
- Forecasting & Planning (overachieved: 210%)
- Solution Sales Business Analytics
Solution Sales EPM & BI
SAP
Evere
01.2013 - 10.2013
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Created sales forecasts to target monthly, quarterly and yearly objectives.
- Contributed to company revenue by securing 83% of yearly target.
Strategic Account Executive
CA Technologies
Zaventem
10.2010 - 12.2012
- Managed existing strategic accounts and identified new business opportunities to achieve revenue objectives for Finance and Retail.
- Determined direction for strategic accounts by researching competitive landscape, market insights and communication across stakeholders.
- Collaborated with 6 subject matter expert teams to execute strategic sales plans for all services and full stack portfolio.
- Award winning for 2 consecutive years (1st year:132%, 2nd year: 632%)
EPM Account Manager
Oracle
Brussels
01.2008 - 04.2010
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Overcome the acquisitions pains (Hyperion) and build new brand awareness resulting in significant growth YoY (1st year: 115%, 2nd year: 181%)
- Analyzed key competitors to respond to competitive threats.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Negotiated prices, terms of sales and service agreements.
Area Director
Securitas
Neder-Over-Heembeek
11.1997 - 12.2007
- Customer Security management (contracts / Operations/Sales/Technology)
- Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.
- Collaborated with internal teams to streamline operations across materials handling, procedures and automation.
- Directed daily workflow of 380-strong team.
- Created new methodologies to improve planning process and payroll.
- Collaborated with company leaders to support consistency and best practices.
- Assisted with internal financial planning, analysis and budgeting.
Education
Bachelor - Mathematics – Science
Katholieke Hogeschool Leuven
09.1995 - 06.1996
Skills
Customer centricity
Timeline
Co-Founder
Quasr
10.2021 - Current
VP North & South Europe
Auth0
11.2018 - 09.2021
Sales Manager
ForgeRock
03.2016 - 10.2018
EPM Account Executive
Oracle
01.2015 - 02.2016
Sales Manager
Dell Software
11.2013 - 12.2014
Owner
KICCS
03.2013 - Current
Solution Sales EPM & BI
SAP
01.2013 - 10.2013
Strategic Account Executive
CA Technologies
10.2010 - 12.2012
EPM Account Manager
Oracle
01.2008 - 04.2010
Area Director
Securitas
11.1997 - 12.2007
Bachelor - Mathematics – Science
Katholieke Hogeschool Leuven
09.1995 - 06.1996
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