Overview
Work History
Education
Skills
Languages
Timeline
Generic
Koen Slingerland

Koen Slingerland

Woluwe St Lambert

Overview

9
9
years of professional experience

Work History

Key Account Manager

Kraft Heinz
05.2022 - Current
  • Responsible for full P&L Carrefour, Aldi & Lidl
  • Lead on CWT (Carrefour world trade)
  • Lead on external field reps, setting targets, securing budget & internal reporting
  • Negotiate, plan & implement full year deals
  • Build and maintain strong client relationships to drive business growth, via category levers in declining categories
  • Monthly sales forecast & promo planning with internal stakeholders
  • Quarterly business reviews with all customers
  • Quarterly & monthly check-ins with all internal stakeholders for CWT globally
  • Create sales forecasts to target daily, monthly and yearly objectives.
  • Analyze sales and customer data to identify trends and opportunities for increased profitability.
  • Created new network/partnerships for supply chain loses Belgium

Commercial Manager

Blue Pepper
04.2020 - 04.2022
  • Key account management : Compass, Sodexo, Delhaize, Provera + Others
  • Obtained DSD Delhaize Contract 13 brands
  • Introduction Delhaize Planogram Grenade (4 SKU's)
  • Introduction 4 brands Provera
  • Management team of 5 Field sales retail + 1 OOH
  • Create commercial plan
  • PNL management
  • Create accurate monthly & yearly sales forecasts
  • All hands on board attitude

Business Development Manager Benelux

Feed.Benelux
04.2019 - 03.2020
  • Responsable for introducing Feed on the BELUX FMCG market
  • Handeling and accompanying our Key accounts and distributors in Belgium & Luxembourg
  • Prospecting independent clients and key accounts (Carrefour, Delhaize)
  • Responsable for introduction at Delhaize & Carrefour

Account Manager Retail

General Mills Yoplait
12.2017 - 03.2019
  • Representing 6 brands (Yoplait, Old El Paso, Haagen Dazs, Géant Vert, Parampara, Nature Valley)
  • Sell in new products, using category selling to influence share of shelf and 2nd placement support
  • Delivery of all commercial calendars and business initiatives - bringing to life the sales strategy of General Mills-Yoplait
  • Meet, negotiate and create business plans with independent and centralized Hyper markets and Super Markets to ensure growth
  • Directly manage a merchandiser from General Mills

Assistant Category Manager FMCG

WILLIAM GRANT & Sons France
05.2017 - 11.2017
  • Develop & update the performance dashboard for all 17 brands
  • Monthly analyse of the spirit market and the performance of company's brands
  • Prepare and assist in the yearly client (Carrefour, Auchan, Leclerc..) presentations of new innovation products
  • Create new sales arguments for the sales team
  • Keep track of the latest promotion & competition actions

Trade Marketing Assistant

L'Oréal Luxe France
01.2016 - 06.2016
  • Deployment of trade marketing animations of the first semester 2016 for the launch of new products: Make up remover and hydration products & animations for men for the following brands: Sephora France & Une Heure Pour Soi
  • Handling the trade marketing budget for first semester(+100K)
  • Personalized follow up on the Biotherm stands at Galeries Lafayette & Printemps Haussmann (Paris)
  • Create new selling tools for our Sephora hosts & Pharmacies
  • Competition monitoring (analyses of the competition and reporting)

Education

Master of Science - Marketing

Kedge Business School
11.2017

BBA - Hotel Management and Business

Vatel Bordeaux
01-2015

High School Diploma -

Lycée Grand Air
La Baule
06.2012

Skills

  • Microsoft Office
  • Nielsen
  • SAP
  • Thinkcell
  • IPV

Languages

French
Bilingual or Proficient (C2)
Dutch
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

Key Account Manager

Kraft Heinz
05.2022 - Current

Commercial Manager

Blue Pepper
04.2020 - 04.2022

Business Development Manager Benelux

Feed.Benelux
04.2019 - 03.2020

Account Manager Retail

General Mills Yoplait
12.2017 - 03.2019

Assistant Category Manager FMCG

WILLIAM GRANT & Sons France
05.2017 - 11.2017

Trade Marketing Assistant

L'Oréal Luxe France
01.2016 - 06.2016

Master of Science - Marketing

Kedge Business School

BBA - Hotel Management and Business

Vatel Bordeaux

High School Diploma -

Lycée Grand Air
Koen Slingerland