Koen Slingerland
Woluwe St Lambert
Overview
9
9
years of professional experience
Work History
Key Account Manager
Kraft Heinz
05.2022 - Current
- Responsible for full P&L Carrefour, Aldi & Lidl
- Lead on CWT (Carrefour world trade)
- Lead on external field reps, setting targets, securing budget & internal reporting
- Negotiate, plan & implement full year deals
- Build and maintain strong client relationships to drive business growth, via category levers in declining categories
- Monthly sales forecast & promo planning with internal stakeholders
- Quarterly business reviews with all customers
- Quarterly & monthly check-ins with all internal stakeholders for CWT globally
- Create sales forecasts to target daily, monthly and yearly objectives.
- Analyze sales and customer data to identify trends and opportunities for increased profitability.
- Created new network/partnerships for supply chain loses Belgium
Commercial Manager
Blue Pepper
04.2020 - 04.2022
- Key account management : Compass, Sodexo, Delhaize, Provera + Others
- Obtained DSD Delhaize Contract 13 brands
- Introduction Delhaize Planogram Grenade (4 SKU's)
- Introduction 4 brands Provera
- Management team of 5 Field sales retail + 1 OOH
- Create commercial plan
- PNL management
- Create accurate monthly & yearly sales forecasts
- All hands on board attitude
Business Development Manager Benelux
Feed.Benelux
04.2019 - 03.2020
- Responsable for introducing Feed on the BELUX FMCG market
- Handeling and accompanying our Key accounts and distributors in Belgium & Luxembourg
- Prospecting independent clients and key accounts (Carrefour, Delhaize)
- Responsable for introduction at Delhaize & Carrefour
Account Manager Retail
General Mills Yoplait
12.2017 - 03.2019
- Representing 6 brands (Yoplait, Old El Paso, Haagen Dazs, Géant Vert, Parampara, Nature Valley)
- Sell in new products, using category selling to influence share of shelf and 2nd placement support
- Delivery of all commercial calendars and business initiatives - bringing to life the sales strategy of General Mills-Yoplait
- Meet, negotiate and create business plans with independent and centralized Hyper markets and Super Markets to ensure growth
- Directly manage a merchandiser from General Mills
Assistant Category Manager FMCG
WILLIAM GRANT & Sons France
05.2017 - 11.2017
- Develop & update the performance dashboard for all 17 brands
- Monthly analyse of the spirit market and the performance of company's brands
- Prepare and assist in the yearly client (Carrefour, Auchan, Leclerc..) presentations of new innovation products
- Create new sales arguments for the sales team
- Keep track of the latest promotion & competition actions
Trade Marketing Assistant
L'Oréal Luxe France
01.2016 - 06.2016
- Deployment of trade marketing animations of the first semester 2016 for the launch of new products: Make up remover and hydration products & animations for men for the following brands: Sephora France & Une Heure Pour Soi
- Handling the trade marketing budget for first semester(+100K)
- Personalized follow up on the Biotherm stands at Galeries Lafayette & Printemps Haussmann (Paris)
- Create new selling tools for our Sephora hosts & Pharmacies
- Competition monitoring (analyses of the competition and reporting)
Education
Master of Science - Marketing
Kedge Business School
11.2017
BBA - Hotel Management and Business
Vatel Bordeaux
01-2015
High School Diploma -
Lycée Grand Air
La Baule06.2012
Skills
- Microsoft Office
- Nielsen
- SAP
- Thinkcell
- IPV
Languages
French
Bilingual or Proficient (C2)
Dutch
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Key Account Manager
Kraft Heinz
05.2022 - Current
Commercial Manager
Blue Pepper
04.2020 - 04.2022
Business Development Manager Benelux
Feed.Benelux
04.2019 - 03.2020
Account Manager Retail
General Mills Yoplait
12.2017 - 03.2019
Assistant Category Manager FMCG
WILLIAM GRANT & Sons France
05.2017 - 11.2017
Trade Marketing Assistant
L'Oréal Luxe France
01.2016 - 06.2016
Master of Science - Marketing
Kedge Business School
BBA - Hotel Management and Business
Vatel Bordeaux
High School Diploma -
Lycée Grand Air
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