Kinza Tariq
Ixelles
Summary
Adaptable and driven marketing professional with a strong understanding of market trends and consumer behaviour. Skilled in data-driven analysis, creative problem-solving, and strategic execution. Proven expertise in project management, content creation, and cross-functional collaboration. Passionate about innovative marketing approaches and staying ahead of industry trends and emerging technologies to identify new opportunities.
Highly organized and results-oriented, with experience in conducting in-depth market research to define key customer segments and optimize targeting strategies. A creative thinker who thrives on developing and executing impactful marketing campaigns. A reliable team player with excellent communication and organizational skills, eager to gain hands-on experience in crafting and implementing effective marketing strategies.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing executive
Crafted. Belgium
Brussels, Brussels Capital
08.2024 - Current
- Developed comprehensive marketing strategies to enhance brand visibility.
- Identified potential market opportunities through extensive market research and analysis.
- Implemented efficient CRM systems to streamline customer interactions and communications.
- Ran Email Campaigns with average successful engagement rate of 86%
- Coordinated with sales team to ensure alignment of marketing strategies and goals.
- Created data-driven presentations for senior management meetings enabling informed decision making.
- Collaborated with design team in creating visually appealing promotional materials, attracting more prospects.
- Maintained consistent brand messaging across multiple channels ensuring uniformity in communication and visual style.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
- Developed marketing plans to support department strategies.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of the upcoming connected-fridge industry.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Organised product launches, successfully generating public interest.
Marketing executive
AppliQuest
Lahore, Pakistan
01.2023 - 08.2023
- Facilitated cross-functional collaborations between departments leading to better project coordination.
- Organised product launches, successfully generating public interest.
- Led the creation of digital campaigns, resulting in significant audience engagement.
- Streamlined lead generation processes using various digital platforms, resulting in increased conversion rates.
- Boosted customer retention by implementing effective email marketing tactics.
Operations coordinator
RIZQ
Lahore, Pakistan
09.2021 - 05.2023
- Organized fund raisers, food drives, and promotional campaigns.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Increased customer satisfaction by resolving issues.
- Displayed energy and enthusiasm in fast-paced environment.
- Oversaw daily operations to achieve high productivity levels.
- Handled administrative tasks efficiently to support day-to-day operations.
- Handled customer queries promptly, enhancing customer satisfaction levels.
- Coordinated projects for successful completion within set timelines.
Volunteer teacher
Ecodosti
Lahore, Pakistan
01.2022 - 03.2022
- Utilised innovative teaching techniques, improving student comprehension levels.
- Developed a positive learning environment by establishing clear classroom rules and expectations.
- Facilitated group discussions to encourage collaborative learning amongst peers.
- Prepared engaging lesson plans to foster enthusiasm for learning among students.
- Fostered creativity amongst pupils with engaging lesson plans.
- Incorporated educational games into the curriculum, making learning fun and interactive.
- Boosted student interest in science, resulting in increased engagement during lessons.
- Collaborated with fellow teachers on curriculum planning for comprehensive coverage of subjects.
- Prepared and delivered various lessons, incorporating inclusive strategies to meet needs of all learners.
- Recommended valuable materials and resources to augment student skills.
Education
Bachelor of Business Administration - Business Administration
KU Leuven
Brussels, Brussels Capital 09.2024 -
IBDP - Business Administration
Beaconhouse College Programme
Pakistan 09.2021 - 05.2023
Skills
- Email campaigns coordination
- Integrated marketing understanding
- Mobile app marketing
- Digital marketing campaigns
- Public relations savvy
- Creative visioning
- Inbound marketing strategy
- Customer relationship management software
- Outbound marketing tactics
- Customer orientation
- Product launch expertise
- Email Marketing
- Digital marketing
- Market research
- Data Visualisation
- Research
- Market research analysis
- Sales pipeline management
- Search Engine Optimisation (SEO)
- Event planning and execution
- Presentations
- Quality leadership
Certification
Yale - Financial Markets
Access the certificate here:
https://www.coursera.org/verify/DJY6YHG242ZR
Wharton - Introduction to Marketing
Access the certificate here:
https://www.coursera.org/verify/T6KT7TK8AGR9
IE Business School - Brand and Product Management
Access the certificate here:
https://www.coursera.org/verify/VXQ8ANTL9Y62
Copenhagen School of Business - Introduction to Neuromarketing
Access the certificate here:
https://www.coursera.org/verify/2LYA6JF5S798
IESE Business School - Marketing: Consumer needs and wants
Access the certificate here:
https://www.coursera.org/verify/5ZQ73TTF9S6G
University of Illinois - Digital Media and Marketing Strategies
Access the certificate here:
https://www.coursera.org/verify/K582RVVPP2DU
Google - Advanced Data Analytics ( Foundations of Data Science)
Access the certificate here: https://www.coursera.org/verify/WNJSCYB8JDGA
Google - Foundations of Digital Marketing and E-commerce
Access the certificate here: https://www.coursera.org/verify/ZHELPJRMGG6U
Google - Advanced Data Analytics ( Get Started with Python)
Access the certificate here: https://www.coursera.org/verify/FV2U2RJM88W6
Google - Data Analytics Specialization
Access the certificate here: https://www.coursera.org/account/professional-cert/8GERR4SDKHCX
Google - Foundations: Data, Data, Everywhere
Access the certificate here: https://coursera.org/verify/CYDDUJHPWUQ9
Google - Ask Questions to Make Data-Driven Decisions
Access the certificate here: https://www.coursera.org/verify/FVNJTZCYR4Y9
Google - Prepare Data for Exploration
Access the certificate here: https://www.coursera.org/verify/X6UYH3U4R36T
Google - Process Data from Dirty to Clean
Access the certificate here: https://www.coursera.org/verify/WDKEKVB4RA4B
Google - Analyze Data to Answer Questions
Access the certificate here: https://www.coursera.org/verify/8MABHSFMKEB6
Google - Share Data Through the Art of Visualization
Access the certificate here: https://www.coursera.org/verify/FK9RC9KKMXAX
Google - Data Analysis with R Programming
Access the certificate here: https://www.coursera.org/verify/9YTE2FHXZTKK
Google - Capstone: Complete a Case Study
Access the certificate here: https://www.coursera.org/verify/SLW7PYYYJNQY
Timeline
Bachelor of Business Administration - Business Administration
KU Leuven
09.2024 -
Marketing executive
Crafted. Belgium
08.2024 - Current
Marketing executive
AppliQuest
01.2023 - 08.2023
Volunteer teacher
Ecodosti
01.2022 - 03.2022
Operations coordinator
RIZQ
09.2021 - 05.2023
IBDP - Business Administration
Beaconhouse College Programme
09.2021 - 05.2023
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