Responsible for new business development and client acquisition across East and West Flanders.
Prospected and acquired new Horeca customers, developing opportunities from first contact through conversion.
Advised restaurants, cafés, hotels and other professional customers on coffee machines, coffee beans and professional coffee solutions.
Analysed customer needs and proposed tailored commercial solutions.
Managed customer relationships and developed opportunities within existing accounts.
Independently managed a geographical sales territory through field visits and proactive prospecting.
Key achievement: Successfully won new Horeca clients through proactive prospecting and relationship-based selling.
Sales Representative
Reckitt & Benckiser
2020.03 - 2023.12
Represented and promoted a portfolio of leading consumer brands in retail.
Built relationships with retail customers and store-level decision-makers.
Executed promotions, merchandising and product activations in stores.
Identified opportunities to improve product positioning and commercial performance.
Monitored market activity, competition and promotional execution.
Medical Sales Representative
Pauwels Consulting
2019.02 - 2019.09
Developed and maintained professional relationships with healthcare professionals.
Presented and promoted healthcare products using a consultative approach.
Managed an assigned territory and planned customer visits independently.
Identified customer needs and built long-term professional relationships.
Horeca
Various Horeca businesses
Hands-on experience across different Horeca environments, developing practical knowledge of restaurant operations, food & beverage, customer service, service workflows and the day-to-day challenges faced by hospitality businesses.