Kenny Vermeersch
Hemiksem
Summary
I am a seasoned digital transformation manager offering 20+ years of experience with a background in Automotive, Retail and Financial Services.
At Capgemini Invent, the digital innovation, consulting and transformation business line of Capgemini, I have been working across different sectors in Belgium and abroad, to support the transformation of well-known national and international companies such as D'ieteren Auto, Volvo Cars, BNP Paribas, Argenta, Colruyt Group, The Royal Belgian Football Association, Arvesta, Hubo and VDAB amongst others.
Overview
23
23
years of professional experience
Work History
Project Manager @ VDAB Belgium
Capgemini Invent
05.2022 - Current
- Successfully managed a CRM redesign and implementation project
- Thanks to this project, 2000 working coaches were supported to better interact with job seekers on a daily basis
- In this role I led a team of 10 people working on 3 workstreams: Development, Change & Reporting
Project Manager @ Allianz Trade
Capgemini Invent
09.2021 - 04.2022
- Set-up and executed an approach to redefine the target operating model for 15 countries (BE, DK,FI, SE, CZ, SK, HU, RO, BG, UK, IE, RU, PL) of Euler Hermes Northern Europe (now Allianz Trade)
- As project lead, I conducted 20+ interviews with key stakeholders accross Europe to discuss painpoints & potential improvement areas
- I proposed a new marketing organization structure including a regional expert hub to support the local countries
Customer Experience Consultant@ Volvo Cars Sweden
Capgemini Invent
03.2021 - 08.2021
- Assisted in the development of a Global Customer Experience Playbook for Retail, allowing the local customer experience teams to explain the new vision
- Created a set of Volvo Cars personas to better showcase the needs and wants of customers
- Advised on potential retails formats of the future
Innovation/retail Expert @ Arvesta
Capgemini Invent
11.2020 - 07.2021
- Conducted competitor analysis, identifying opportunities for differentiation and staying ahead of industry trends.
- Help build a new digital vision for 2025 and illustrate the art-of-the possible in terms of improving the customer experience of their target customers, by making use of customer journey design
- Build a 3-year roadmap in order to realize the new vision
Digital Transformation Manager @ D'ieteren Auto
Capgemini Invent
08.2019 - 10.2020
- Responsible for conducting a digital maturity assessment for D'ieteren Auto, as a basis for a 3-year digital transformation plan
- Responsible for the design & implementation of the dealership of the future in Anderlecht, a test lab for innovation, providing Volkswagen, Seat & Skoda customers with a new customer experience
Digital Transformation Manager @ RBFA
Capgemini Invent
08.2018 - 07.2019
- Responsible for conducting a digital maturity assessment for the CEO Peter Bossaert, in order to get a view on the key improvement areas to evolve to a more professional organization, both from an internal perspective as well as from a football fan perspective
Digital Strategy Expert @ Dreamland
Capgemini Invent
01.2018 - 07.2018
- Developed the digital strategy of DreamLand, in close collaboration with the CEO and the management team
Digital Transformation Manager @ Colruyt Group
Capgemini Invent
01.2016 - 12.2017
- Responsible for the set-up and expansion of a “Digital Center of Excellence”
- The mission of this DCoE was to increase the digital maturity of both the different businesses units of the Group and the corporate partners (HR, IT, Corporate Marketing,…)
- Community manager of a team of Digital Roadmap Managers, working in different businesses of the Group (Colruyt, Spar, Bioplanet, Solucious, Dreamland, Dreambaby, Collishop,…)
Program Manager @ BNP Paribas Switzerland
Capgemini Invent
01.2015 - 12.2015
- Program Manager, supporting the transformation from an Energy & Commodities centric model to the servicing of the group’s client base as "product expert"
- Design and follow-up of 7 different work streams (product design, business development, ecosystem, IT, organisation, HR, communication) detailing the objectives per stream, deliverables and deadlines
Omni Channel Expert @ Hubo
Capgemini Invent
01.2013 - 12.2014
- Project Manager responsible for the design of a 3-year omni channel strategy, allowing the client to transform its offline and online channels of Hubo step-by-step
- Responsible for an RFI for a new e-commerce solution & PIM-system
Project Manager @ D'Ieteren Auto
Capgemini Invent
01.2012 - 12.2012
- As-is analysis by means of 25 focus interviews with employees from 17 different departments
- Conduct research to trends in the automotive industry in general and customer service in particular
- Set-up of a benchmark exercise with Carglass in Belgium, PON in The Netherlands and Volkswagen Group in France
Project Manager @BNPP Fortis
Capgemini Invent
01.2010 - 12.2011
- Project Manager for “Enrich Customer Data”, a CRM-project for the integration of new customer data such as contact preferences, hobbies, assets at the competition, …
- Business analyst for the integration of a new agenda in the new multichannel CRM-system
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Management Consultant
PKF Management Consulting Services
04.2008 - 09.2009
- Project manager at Argenta
- Selection of a Business-Intelligence tool (Qlikview)
- Mapping of Customer Needs (Argenta’s Branch Managers)
- Design of Qlikview in line with Customer Needs
- Provide user training to branch managers
Manager Privilegio
ING
09.2006 - 03.2008
- Responsible at national level for Privilegio, a project focusing on the acquisition of new, individual customers, employees of existing corporate (B2B-B2C)
- As a member of Privilegio those employees benefit not only from numerous financial advantages on their financial products but also from a privileged service
- Coach 9 regional Privilegio account managers, who sell the product/concept to corporate clients
- Development of special conditions on different products (composing a package/series of financial advantages)
Project Manager Retail Banking
ING
09.2004 - 09.2006
- Launch Event Driven Marketing within ING
- Facilitate workshops
- Selecting relevant events to be tested
- Evaluation of the results
CRM-Officer
ING
10.2001 - 09.2004
- Change Management: coach branch personnel to a more client-oriented way of doing business
- Continuously inform project leaders about encountered resistance, reactions and/or remarks
- CRM user training and coaching
Education
Master in Applied Economics (Graduated cum laude) -
University of Antwerp
06.2001
Science-Mathematics -
Atheneum Lier
06.1996
Gen AI -
Capgemini University France
05.2024
Take the Lead -
Vlerick Business School
01.2021
Digital Strategy -
Vlerick Business School
01.2016
Consulting Skills -
Capgemini University France
01.2010
Vlerick Summerschool Mini-MBA (top 16 of 3230 candidates) -
Vlerick Leuven Gent Management School
01.2005
Skills
- Digital Transformation
- Industry Trends
- Strategic Thinking
- Customer Journey Mapping
- Project Management
- Stakeholder Relations
- Interpersonal Relations
Languages
Dutch
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Advanced (C1)
Leisure
- Travelling
- Soccer
- Running
- Krav Maga
- Skiing
- Reading
- Film
Personal Information
- Place of Birth: Lier
- Number of Children: 2
- Date of Birth: 07/27/78
- Nationality: Belgian
- Marital Status: Cohabitating
Timeline
Project Manager @ VDAB Belgium
Capgemini Invent
05.2022 - Current
Project Manager @ Allianz Trade
Capgemini Invent
09.2021 - 04.2022
Customer Experience Consultant@ Volvo Cars Sweden
Capgemini Invent
03.2021 - 08.2021
Innovation/retail Expert @ Arvesta
Capgemini Invent
11.2020 - 07.2021
Digital Transformation Manager @ D'ieteren Auto
Capgemini Invent
08.2019 - 10.2020
Digital Transformation Manager @ RBFA
Capgemini Invent
08.2018 - 07.2019
Digital Strategy Expert @ Dreamland
Capgemini Invent
01.2018 - 07.2018
Digital Transformation Manager @ Colruyt Group
Capgemini Invent
01.2016 - 12.2017
Program Manager @ BNP Paribas Switzerland
Capgemini Invent
01.2015 - 12.2015
Omni Channel Expert @ Hubo
Capgemini Invent
01.2013 - 12.2014
Project Manager @ D'Ieteren Auto
Capgemini Invent
01.2012 - 12.2012
Project Manager @BNPP Fortis
Capgemini Invent
01.2010 - 12.2011
Management Consultant
PKF Management Consulting Services
04.2008 - 09.2009
Manager Privilegio
ING
09.2006 - 03.2008
Project Manager Retail Banking
ING
09.2004 - 09.2006
CRM-Officer
ING
10.2001 - 09.2004
Master in Applied Economics (Graduated cum laude) -
University of Antwerp
Science-Mathematics -
Atheneum Lier
Gen AI -
Capgemini University France
Take the Lead -
Vlerick Business School
Digital Strategy -
Vlerick Business School
Consulting Skills -
Capgemini University France
Vlerick Summerschool Mini-MBA (top 16 of 3230 candidates) -
Vlerick Leuven Gent Management School
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