Kawaljeet Kaur

Social Media Marketing of linkedin.

Content creation.

Posting.

Built a B2B business development plan for MercedesBenzes.ioGMBH's mobile paymentapplication Bertha. Conducted in-depth market analysis of Europe's mobilepayment systems. Developed a digital business model to disrupt and sustainthe competitive mobilepayment market in Germany.

Achievements/Tasks

Developed a social media presence for a highly traditional ensemble. Strategized on digitalchannels to deliverexperience to a very non-digital targetaudience. Designed digital brand positioning with a view to gaining a competitive advantagein times of pandemic

The MMpraxis curatorial platform is a Berlin-based mobile institution that facilitates events,discussions, and researchprojects around live art. Achievements/Tasks Personalized digital marketing campaigns to increase attendance at a digital event considering the pandemic. Conducted detailed trend analysis to scale digital marketing initiatives for a post-pandemic world.

• Completed keyword research to target clients based on keyword targeting.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
• Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.

• Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement. Devised content strategy to effectively engage the target audience. Keyword Analysis On-Page SEO audits. Off-Page SEO optimization. Data Analysis. Blog and Article Writing. Website Optimization.