Katrijn Scheers
Summary
I’m a Marketing and Communications expert with 15+ years in B2B and B2C, with both in-house and agency experience. I’m enthusiast, ambitious and you can count on a growth mindset when hiring me. I like to learn new things and get out of my comfort zone.
I’m result-focused and service-oriented. In the past years, I developed the ability to think and plan strategically but I’m also capable of handling the practical implementation in a later stage. Because of my strong Project Management skills, I’m capable of managing projects for multiple audiences at the time, respecting deadlines and structure.
My motto: “Keep your eyes on the stars and your feet on the ground” (Theodore Roosevelt).
Overview
16
16
years of professional experience
Work History
Divisional Communications and Digital Marketing Manager
Atlas Copco Power Technique Service
12.2019 - Current
Together with my team, we support our worldwide organization in different areas:
- HR and Internal Communications
- Corporate Strategy, targeting different audiences
- Event Management
- Social Media Management
- Marketing Automation & Email Marketing
- Website
- Content Marketing
- UX/UI and Performance Marketing for E-commerce
Communications Professional
Atlas Copco Rental Europe
09.2017 - 11.2019
Within the Marketing Team, I supported the local European organizations with marketing and communication projects through all stages of the customer journey: from Paid Advertising and Content marketing in the awareness phase to email marketing in the advocacy phase for retention and cross-selling
- Social Media Management
- Performance marketing: Google Ads & Bing Ads, Email Marketing,
- Content marketing, Brochures and leaflets,
- Events Management
- Internal Communications
Senior Account Manager
Lewis Global Communications
09.2015 - 09.2017
Account Management for different customers in various sectors:
- Public Relations and Media Relations
- Social Media Management
- Events
- Crisis Communications
Communication Advisor
KPMG Belgium
01.2015 - 09.2015
- Press relations
- Email marketing
- External customer magazine
- Brochures
- Internal Communications
Senior PR Consultant
oSérieux
04.2013 - 01.2015
As a consultant, I was responsible for the development and implementation of, both B2C and B2B, Public Relations campaigns:
- Crisis communication
- Product PR
- Corporate Communications
- Social Media Management
- Daily press office management
Intern, Account Executive, Consultant
H+K Strategies
09.2008 - 04.2013
As a consultant, I was responsible for the development and implementation of, both B2C and B2B, Public Relations campaigns:
- Crisis communication
- Product PR
- Corporate Communications
- Social Media Management
- Daily press office management
Education
Professionele Bachelor - Communicatiemanagement - Public Relations & Voorlichting
Plantijn Hogeschool Antwerpen
01.2008
Languages
Dutch
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Upper intermediate (B2)
Timeline
Divisional Communications and Digital Marketing Manager
Atlas Copco Power Technique Service
12.2019 - Current
Communications Professional
Atlas Copco Rental Europe
09.2017 - 11.2019
Senior Account Manager
Lewis Global Communications
09.2015 - 09.2017
Communication Advisor
KPMG Belgium
01.2015 - 09.2015
Senior PR Consultant
oSérieux
04.2013 - 01.2015
Intern, Account Executive, Consultant
H+K Strategies
09.2008 - 04.2013
Professionele Bachelor - Communicatiemanagement - Public Relations & Voorlichting
Plantijn Hogeschool Antwerpen
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