Jo Van Den Broeck
Dessel
Summary
Seasoned Senior Director with significant experience in managing large teams and developing effective strategies. Strengths include strategic leadership, vision-driven change management, and robust business acumen. Achievements include driving operational efficiency and fostering cross-departmental collaboration within previous organizations.
Overview
19
19
years of professional experience
Work History
Sr. Director Strategy & Marketing - EMEA
Thermo Fisher Scientific
Dessel
08.2020 - Current
- Define EMEA strategy and growth drivers, introduce regional Goal Tree concept
- Lead EMEA regional Strategy and Project Management Office
- Drive cross-divisional collaboration including identifying new value stream maps
- Establish regional EMEA Marketing Excellence and Market Intelligence Council communities
- Foster cross-company talent exchange
- Define EMEA ecosystem strategy and roadmap framework
- Start from the ground up Country Commercial Leadership teams in mid-tier markets leveraging successfully a defined growth governance model (3Cs).
Sales & Marketing Director - EMEA Disease State Management
Medtronic
08.2017 - 08.2020
- Transform marketing & commercial organization from product to procedural to Disease State Management approach in 18 months, creating a novel stakeholder management approach
- Model and transform EMEA Marketing organization
- Design & implement cross-divisional value proposition framework (Lung/Colorectal/Obesity)
- Define value stream workflow mapping framework for patients, rolled out to >100 marketeers
- Partner with physician teams to better serve patient needs
- Explored new Go-to-Market models for capital equipment (robotic surgery).
Business Unit Director Interventional Lung Solutions - EMEA & Head of Market Development
Medtronic
05.2016 - 08.2017
- Established diagnostics lung navigation business in EMEA region, including team structure organization with Account and Therapy Development leads and Technical Services
- P&L responsibility ($18M)
- Successfully created Market Development plans for technology adoption and reimbursement
- Deployed new capex acquisition strategy
- Defined a deliberate thought leadership strategy through associations and KOL network.
Marketing Director EMEA - Early Technologies
Covidien (acquired by Medtronic)
04.2015 - 05.2016
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Establish PMO in first 3 months and created Market Development organization in 12 months
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
- Conducted market research to identify customer needs and preferences.
- Managed relationships with advertising agencies and vendors.
- Designed and produced marketing collateral for product launches and promotions.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Established metrics to track ROI on all marketing programs.
Sr. Digital Marketing Manager - EMEA
Johnson & Johnson - Janssen Pharmaceuticals
04.2012 - 04.2015
- Lead a company strategic transition project impacting EMEA commercial organization (6000 empl.)
- Implement key marketing technologies in support of divisional goals and corporate initiatives
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Received Johnson & Johnson Standards of Leadership Award.
Group Marketing Manager
Johnson & Johnson - Cordis (Medical Devices - Cardiology)
06.2010 - 02.2012
- Developed cluster Marketing & Pricing strategy to gain price in a competitive market
- Managed the UK & Ireland marketing plan, budget, congresses and social media channels
- Defined new product introductions framework with successful roll-out and scale in EMEA region.
Sr. Marketing Manager - EMEA
Johnson & Johnson - Ethicon Endosurgery (Medical Devices - Capital Equipment)
03.2006 - 06.2010
- Establish full solution concept for endoscope reprocessing with 3rd party products
- Redefine offering from product to value stream flow, triggering a growth in capital equipment sales, increase 2008-2009 - from 100 systems to 350 systems/year
- Received Johnson & Johnson Standards of Leadership Award.
Education
Master in Marketing & Communication (MMC) - Executive Education -
Vlekho Business School Brussels, Belgium
03.2003
Bachelor's degree Business Management - Marketing -
K.H.K - Turnhout, Belgium
Degree in Informatics/Accountancy -
S.H.H.I. - Turnhout, Belgium
Skills
- Insightful Decision-Making
- Marketing Strategy Development
- Successful Product Launch
- Product Management
- Portfolio Management
- Creative Concept Generation
- Insights Generation
- New Business Development & revenue opportunities
- Value Stream Mapping
- Marketing Planning
- Project Management Office
- Commercial Excellence Effectiveness
- Defining Data Science Strategy Digital
- Marketing & Customer Relationship Management (CRM)
- Branding
- Digital Strategy creation
- Persona development
- Social Media
Languages
Dutch
First Language
English
Proficient (C2)
C2
French
Intermediate (B1)
B1
German
Intermediate (B1)
B1
Collaborating together
- Collaboration tools: Teams, Sharepoint
- Salesforce.com + 3rd party integrations Seismic, Showpad, Veeva
- Data analytics tools: PowerBI/Tableau
- Digital Marketing tools: Eloqua, Pardot, Marketo, Hubspot
- Digital engagement: Slido, Miro
- Social media monitoring: Talkwalker, Meltwater
- Mindmap software
- Project Management software: MS Project, Smartsheet, Monday.com
Timeline
Sr. Director Strategy & Marketing - EMEA
Thermo Fisher Scientific
08.2020 - Current
Sales & Marketing Director - EMEA Disease State Management
Medtronic
08.2017 - 08.2020
Business Unit Director Interventional Lung Solutions - EMEA & Head of Market Development
Medtronic
05.2016 - 08.2017
Marketing Director EMEA - Early Technologies
Covidien (acquired by Medtronic)
04.2015 - 05.2016
Sr. Digital Marketing Manager - EMEA
Johnson & Johnson - Janssen Pharmaceuticals
04.2012 - 04.2015
Group Marketing Manager
Johnson & Johnson - Cordis (Medical Devices - Cardiology)
06.2010 - 02.2012
Sr. Marketing Manager - EMEA
Johnson & Johnson - Ethicon Endosurgery (Medical Devices - Capital Equipment)
03.2006 - 06.2010
Master in Marketing & Communication (MMC) - Executive Education -
Vlekho Business School Brussels, Belgium
Bachelor's degree Business Management - Marketing -
K.H.K - Turnhout, Belgium
Degree in Informatics/Accountancy -
S.H.H.I. - Turnhout, Belgium
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