Johan Schepers

Transformed Benelux business, tripling net sales to over €30M and establishing growth foundation.

Achieved 41% CAGR in NOPBT, ranking Benelux among top three European markets.

• Cultivated people-first culture, resulting in record engagement scores and lowest turnover rate.
• Reduced logistics costs from 14% to 6%, optimizing operations for significant cost efficiencies.
• Developed Dutch market, generating over €15M in sales and 69% brand awareness.
• Increased Belgium household penetration from 3.9% to 18%, reaching one in five households at major retailers.
• Spearheaded environmental initiatives, influencing consumer behavior and positioning Belgium as a recycling leader.

Led strategic transformation of Sip-Well, transitioning to an integrated B2B/B2C business model.

• Expanded into residential consumer market with innovative coffee solutions and marketing strategies.
• Drove end-to-end brand, digital, and sales transformations to reposition company identity.
• Achieved €21 million in net sales with a team of 35, delivering sustainable growth.
• Rebranded Sip-Well, developing a consumer-centric value proposition and new brand identity.
• Launched a digital-first marketing strategy, enhancing lead generation and online community building.
• Introduced Sip-Well's first residential sparkling water cooler, securing national media exposure.
• Executed 'Are your children drinking enough water?' campaign, generating 1,000+ leads monthly.

Developed and implemented strategic initiatives to boost company performance.

• Oversaw budget management and resource allocation for optimal operations.
• Led cross-functional teams to achieve excellence across various departments.
• Coordinated product launches aligned with market trends and customer demands.
• Analyzed market data to guide strategic decision-making processes.

Cultivated strategic partnerships with key channel distributors across regions.

• Directed channel sales initiatives to enhance product visibility and market reach.
• Analyzed market trends to uncover new sales opportunities and assess potential risks.
• Collaborated with marketing teams to create promotional materials for channel partners.
• Managed contract negotiations to ensure adherence to company policies and standards.
• Tracked sales performance metrics to promote continuous improvement in strategies.
• Coached team of six Account/Key Account Managers, boosting performance and execution.

Ensured efficient store operations and exceptional customer service through daily leadership.

• Trained and mentored staff to improve team performance and enhance customer interactions.
• Oversaw logistics, inventory management, and compliance with company procedures for operational excellence.
• Managed inventory control and stock replenishment to guarantee product availability.