Summary
Overview
Work History
Education
Skills
Languages
music (musician), reading, walking, ...
Timeline
Generic

Johan Claes

Genval

Summary

Employer Branding & Recruitment Marketing Specialist (20y+), Native French & Dutch, English, giving priority to a pragmatic, down-to-earth and result-driven approach.


People manager and coach (Jazz leadership) with a good sense of humor, passionate about communication and humans, self-learning, on the lookout for continuous improvement.


Every problem offers new opportunities, we live in a world that changes at 200 mph, let's find the right solution, stay critical and not fear anything.

Overview

44
44
years of professional experience

Work History

Employer Branding Expert-trainer/Co-Founder

Talent Acquisition Academy
05.2022 - Current
  • Given the stakes of the challenges awaiting our profession, we want to provide a concrete and pragmatic answer to the new needs of actual companies: complete, innovative, unique and efficient Talent Acquisition training
  • http://www.talentacquisition.academy

Employer Branding & Recruitment Communication

Johan Claes
08.2017 - Current
  • Looking for temporary external help to optimize your employer branding and recruitment communication?
  • Struggling with the why, the how and the what of your employer branding strategy?
  • Not satisfied by your Employer Branding or Recruitment Communication results?
  • Need coaching for your employee(s) responsible for attracting the right candidates?
  • Let's meet, have a coffee and discuss how I can help you.

Employer Branding & Sourcing Manager

STIB-MIVB
11.2010 - 10.2022
  • Working out and strength the Employer Branding and the internal HR Communication, so the the whole belgian labour market will know at last what a fantastic employer the STIB is!
  • Looking for new approaches and solutions, helping the recruitment team with sourcing solutions, working together with the managers and employees involving them in the employer branding campaigns and creating a strong internal ambassadorship
  • Workforce Planning, ROI measurement, optimization of all campaigns, budget management, media negotiation and buying
  • Project management

President - Employer Branding Expertise Center

UBA Belgium
09.2014 - 09.2017
  • I completed this 3 years mandate with great pleasure
  • I met very interesting and passionate people from different companies
  • We worked together on Employer Marketing solutions, especially on how to use employer branding tools and how to measure effectively the results of employer branding campaigns
  • Worked out the Employee Value Proposition manual

Account Director

De Facto Image Building
09.1999 - 11.2010
  • End-to-end responsible for Key Accounts, employer branding projects, coaching, media negotiation, client budget and communication planning,

Sales & Marketing Manager

Pontiac Watches, Tapernoux
09.1997 - 06.1999
  • Management of the Pontiac Sales team, 'on the road' with my team, hard prospection and coaching
  • Working out the marketing approach and promotional actions

Manager Industrial Division

Pentax Benelux
09.1994 - 03.1997
  • Responsible for the creation and sales of the belgian distributors networks for the 3 industrial divisions:
  • Vision (glasses), Cosmicar (lenses for security cameras & vision systems) and Survey hardware (surveyors)

Key Account Manager

Pentax Europe
05.1989 - 08.1994
  • Follow-up Key Accounts (sales photo and video cameras) , prospection, marketing actions, annual negotiations,...

Sales Representative

Gestetner
02.1988 - 04.1989

Photocopiers and offset machines

(cold) Prospection, new business, hardselling

Independent Photographer

Johan Claes
01.1987 - 02.1988

Education

Licence - Sciences Économiques

Université De Namur
Namur

Graduat - Marketing-Distribution

Institut Des Carrières Commerciales
Brussels
07.1990

Graduaat - Audiovisual Techniques

NARAFI
Brussels
07.1985

Graduaat - Photography

NARAFI
Brussels
07.1983

Skills

    Employer Branding

    Recruitment Marketing

    HR Communication

    Media Buying

    Media Negotiation

    Media Planning

    Communication Strategy

    Sourcing

    Workforce Planning - Recruitment Forecast

    People Management

    Training

    ROI

Languages

Dutch
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
English
Upper intermediate (B2)

music (musician), reading, walking, ...

Drummer in a rock-pop group for more than 10 years,

Apprentice guitar player,

Reading books, magazines etc. both novels as (devouring) information about actuality, new technologies/approaches,...

Walking (that's what a dog is good for)

...


Timeline

Employer Branding Expert-trainer/Co-Founder

Talent Acquisition Academy
05.2022 - Current

Employer Branding & Recruitment Communication

Johan Claes
08.2017 - Current

President - Employer Branding Expertise Center

UBA Belgium
09.2014 - 09.2017

Employer Branding & Sourcing Manager

STIB-MIVB
11.2010 - 10.2022

Account Director

De Facto Image Building
09.1999 - 11.2010

Sales & Marketing Manager

Pontiac Watches, Tapernoux
09.1997 - 06.1999

Manager Industrial Division

Pentax Benelux
09.1994 - 03.1997

Key Account Manager

Pentax Europe
05.1989 - 08.1994

Sales Representative

Gestetner
02.1988 - 04.1989

Independent Photographer

Johan Claes
01.1987 - 02.1988

Licence - Sciences Économiques

Université De Namur

Graduat - Marketing-Distribution

Institut Des Carrières Commerciales

Graduaat - Audiovisual Techniques

NARAFI

Graduaat - Photography

NARAFI
Johan Claes