Jenab Vhora
Junior Performance Marketing Manager
Berlin
Summary
Experienced in Digital Marketing with over 3 years of expertise in developing and executing successful online marketing campaigns. Specializes in PPC advertising across various social media platforms, including Facebook, Instagram, TikTok, and Twitter. Demonstrated ability to optimize ad performance, manage budgets, and analyze metrics to drive engagement and achieve business objectives. Proven track record of increasing ROI and enhancing brand visibility through strategic campaign planning and execution. Proficient in utilizing advanced targeting techniques and leveraging data-driven insights to tailor marketing strategies. Skilled in collaboration with cross-functional teams to align marketing efforts with overall business goals.
Overview
8
8
years of professional experience
4
4
Languages
4
4
years of post-secondary education
Work History
Junior Performance Marketing Manager
Getir
01.2023 - Current
- Develop and execute performance marketing strategies to increase brand awareness and drive customer acquisition.
- Manage and optimize digital advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and TikTok Ads.
- Monitor campaign performance metrics, including CTR, CPC, CPA, and ROI, and provide regular reports to stakeholders.
- Conduct A/B tests to optimize ad creatives and content for maximum conversion rates.
- Collaborate with cross-functional teams, including design, content, and product, to align marketing efforts with overall business goals.
- Prepare comprehensive weekly and monthly analysis reports detailing marketing spending across various channels, including PPC, social media, and email marketing.
- Utilize data visualization tools, such as Excel, Google Sheets, or Tableau, to present key metrics and trends effectively.
- Present analysis reports in meetings to stakeholders, providing insights and recommendations for improving campaign performance and driving ROI.
Performance Marketing Intern
Gorillas
07.2022 - 12.2022
- Assisting in the creation, management, and optimization of PPC campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and Twitter.
- Conducting keyword research and competitive analysis to identify opportunities for campaign improvement.
- Monitoring campaign performance metrics, analyzing data, and generating reports to provide insights and recommendations for enhancement.
- Collaborating with the marketing team to develop compelling ad creatives and landing pages that drive engagement and conversions.
- Supporting the implementation of A/B testing strategies to optimize ad copy, creatives, and targeting.
- Learning and utilizing marketing tools and platforms for tracking, reporting, and managing campaigns.
Inventory Associate
Gorillas
7 2021 - 06.2022
- Used hand-held devices and computers to record and monitor inventory levels and completed audits to uncover and address inaccuracies
- Evaluated supplies and product inventory to check for quality and quantity issues and returned unacceptable materials to vendors
- Offered expertise in inventory management and current stock levels to internal teams and customers to facilitate accuracy and product availability
- Created reports detailing inventory costs, deliveries, and usage, applied Leadership skills and managed to increase the accuracy of orders and customer satisfaction rate by 30%.
Digital marketing specialist
Serpent Consultancies Services Pvt. Ltd.
08.2019 - 01.2021
- Solicited user feedback and deployed tools like Keywords Planner, Moz, Google Trends, Google Analytics to generate relevant SEO content
- Utilized known networks scouted and recruited well-known blogs and websites to secure backlinks and to boost domain authority
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and plans
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements
- Conducted continuous evaluations of market trends and keyword research to stay current on consumer and competitor changes
- Improved click-through rates, conversion, and other important KPIs with a strategic approach
- Developed backend tracking URLs to measure campaign results and determine ROI
- Worked effectively under the constant pressure of simultaneous project milestones and deliverable deadlines
- Utilized effective digital marketing methods and tools to increase sales by 12%.
Social Media Intern
Metal Fabrik FZ-LLC
08.2018 - 07.2019
- Analyzed trends in social media posts and followers to maximize views
- Utilized best practices for SEO optimization to boost social media program visibility
- Created informative and entertaining posts for clients' Twitter, Facebook, and Instagram pages
- Analyzed social media campaigns and activities using various tools to promote engagement and made recommendations for enhancement
- Created content strategies for digital media, and developed paid client ads for use on diverse social media platforms, achieving an average of 14 users per ad.
Bankruptcy Analyst
American Infosource Business Solutions Pvt. Ltd
04.2016 - 04.2018
- Responsible for servicing accounts where the customer has filed bankruptcy to determine the appropriate actions concerning Capital One Financial Corporation Bank
- Conducted full account reviews based on USA's bankruptcy law and noted the court docket, customer intent to prevent financial loss
- Promoted to litigation team and performed Objection letter filling in court and demanded payment modifications after ensuring the ability of the customer to maintain their mortgage account.
Education
Certification - Digital Marketing Institute
Brandveda Digital Marketing Institute
Bachelor of Education - Mathematics Teacher Education
Guardian College of Education
Bachelor of Commerce - Sales and Marketing Education
CP Patel, FH Shah Commerce College
Skills
Google Analytics
communication and interpersonal skills
Data Analysis
Digital Advertising Platforms Management
ROI Optimization
A/B Testing
SEO Knowledge
Email Marketing
Data Visualization
Communication Skills
Project Management
Continuous Learning
Timeline
Junior Performance Marketing Manager
Getir
01.2023 - Current
Performance Marketing Intern
Gorillas
07.2022 - 12.2022
Digital marketing specialist
Serpent Consultancies Services Pvt. Ltd.
08.2019 - 01.2021
Social Media Intern
Metal Fabrik FZ-LLC
08.2018 - 07.2019
Bankruptcy Analyst
American Infosource Business Solutions Pvt. Ltd
04.2016 - 04.2018
Inventory Associate
Gorillas
7 2021 - 06.2022
Certification - Digital Marketing Institute
Brandveda Digital Marketing Institute
Bachelor of Education - Mathematics Teacher Education
Guardian College of Education
Bachelor of Commerce - Sales and Marketing Education
CP Patel, FH Shah Commerce College