Jade Marx

• Helping clients navigate the digital marketing landscape

• Developing and executing communication and event strategies that enhance VDAB's visibility and image.
• Organizing and coordinating both physical and online events, such as workshops, meetings, and conferences.
• Managing VDAB's communication channels, including social media and website, ensuring consistent and effective messaging.
• Working closely with internal teams and external partners to plan and implement events and communication campaigns, while overseeing budget management and timelines.

• Manage website design: managing and optimizing landing pages and product categories. Rearranging products, categories, and content to inspire customers and optimize user experience.
• Project management: taking ownership of various projects and collaborating with different stakeholders involved in these projects
• Social media management: planning content for Facebook, Instagram and LinkedIn
• Optimize email marketing campaigns to boost customer engagement and retention.

• Creating the customer lifecycle for the B2B2C platform (from onboarding to loyal customers). Creating engaging content on the platform, such as attractive banners and pop-ups, with activating copy. Additionally, writing newsletters, invitations, and developed actions to engage my audience.
• Establishing a methodology for developing, testing, and measuring the effectiveness of my actions, with the goal of scaling them up for a wider rollout.
• Developing actions and processes with commercial goals through data analysis in Power BI, always supported by strong internal communication with the 45 Panos shops.
• Collaboration with internal stakeholders: store coaches and B2B business developers

• Managing and optimizing the Puratos webshop through A/B testing.
• Analyzing customer journeys and creating customer personas for different countries, such as Mexico and Romania.
• Analyzing data to improve the website, attract new customers, and create mock-ups in Canva.

• Support digital marketing campaigns to boost brand awareness across social media and other platforms