Indra Cauwels

In my previous role at Lore Van Keer, I took the first steps to expand into new markets such as France, China, and Denmark, alongside participating in key industry events like Première Classe in Paris. I prioritized nurturing existing retailer relationships, resulting in significant revenue growth through strategic planning based on customer feedback. Beyond targets, my passion lies in building trust and representing brands I believe in, closely aligning with Serax's values of creativity, quality, and innovation. With a background in hospitality and interpersonal skills refined at the Amsterdam Theatre School, I excel at making initial contacts and possess the ability to establish meaningful connections and navigate delicate discussions with transparency. My deep affinity for the Netherlands enhances my understanding of Dutch culture, making me eager to contribute to Serax's success.