Summary
Overview
Work History
Skills
Citizenship
Languages
Timeline
Generic
Hugo Breda

Hugo Breda

Richmond

Summary

Strategic and innovative leader with benchmark track record both in Pharmaceuticals as MedTech in EMEA

Overview

28
28
years of professional experience

Work History

Managing Director UK & Ireland

Johnson&Johnson
London
01.2019 - Current
  • Turnaround UK&Ire cluster : from years of MS & sales decline to unprecedented MS growth (+4.5 pts Medtech ’23 vs ’19) while transforming to a nextgen commercial organization moving the cluster from $500MM to $750MM.
  • Talent Development : 22 talents exported to top roles in Global & EMEA
  • Diverse & inclusive high performance culture installed.
  • Awards : ‘UK’s Healthiest company’, ‘Glassdoor N1 Healthcare Company ‘24’, ‘Top EthnicityEmployer’ and ‘Healthcare CEO of the Year’
  • Exceed’ JnJ Performance score in ’21, ’22 and ‘23

Vice President Strategy EMEA

Johnson & Johnson
Brussels
01.2016 - 12.2018
  • EMEA region lead for Product Launches, Strategic Pricing, HEMA, BI, Internal Training, Professional Education, Value Added Services, Commercial Excellence, Strategic Account Management, International Accounts, PMO office and Working Capital Management

General Manager BeNeLux

Johnson & Johnson
Brussels
01.2013 - 12.2015

Business Unit Director France

Janssen
Paris
01.2011 - 12.2013

Business Unit Director Austria - Switzerland

Janssen
Vienna
01.2009 - 12.2011

Sales Rep - Franchise Director

Janssen
Antwerp
01.1997 - 12.2008

Key Account Sales Representative

Nike
Brussels
07.1996 - 12.1996

Skills

  • Commercial Strategy
  • General Management
  • Operations
  • Product Introductory

Citizenship

Belgian

Languages

Dutch
First Language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
German
Intermediate (B1)
B1

Timeline

Managing Director UK & Ireland

Johnson&Johnson
01.2019 - Current

Vice President Strategy EMEA

Johnson & Johnson
01.2016 - 12.2018

General Manager BeNeLux

Johnson & Johnson
01.2013 - 12.2015

Business Unit Director France

Janssen
01.2011 - 12.2013

Business Unit Director Austria - Switzerland

Janssen
01.2009 - 12.2011

Sales Rep - Franchise Director

Janssen
01.1997 - 12.2008

Key Account Sales Representative

Nike
07.1996 - 12.1996
Hugo Breda