Hugo Breda
Richmond
Summary
Strategic and innovative leader with benchmark track record both in Pharmaceuticals as MedTech in EMEA
Overview
28
28
years of professional experience
Work History
Managing Director UK & Ireland
Johnson&Johnson
London
01.2019 - Current
- Turnaround UK&Ire cluster : from years of MS & sales decline to unprecedented MS growth (+4.5 pts Medtech ’23 vs ’19) while transforming to a nextgen commercial organization moving the cluster from $500MM to $750MM.
- Talent Development : 22 talents exported to top roles in Global & EMEA
- Diverse & inclusive high performance culture installed.
- Awards : ‘UK’s Healthiest company’, ‘Glassdoor N1 Healthcare Company ‘24’, ‘Top EthnicityEmployer’ and ‘Healthcare CEO of the Year’
- Exceed’ JnJ Performance score in ’21, ’22 and ‘23
Vice President Strategy EMEA
Johnson & Johnson
Brussels
01.2016 - 12.2018
- EMEA region lead for Product Launches, Strategic Pricing, HEMA, BI, Internal Training, Professional Education, Value Added Services, Commercial Excellence, Strategic Account Management, International Accounts, PMO office and Working Capital Management
General Manager BeNeLux
Johnson & Johnson
Brussels
01.2013 - 12.2015
Business Unit Director France
Janssen
Paris
01.2011 - 12.2013
Business Unit Director Austria - Switzerland
Janssen
Vienna
01.2009 - 12.2011
Sales Rep - Franchise Director
Janssen
Antwerp
01.1997 - 12.2008
Key Account Sales Representative
Nike
Brussels
07.1996 - 12.1996
Skills
- Commercial Strategy
- General Management
- Operations
- Product Introductory
Citizenship
Belgian
Languages
Dutch
First Language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
German
Intermediate (B1)
B1
Timeline
Managing Director UK & Ireland
Johnson&Johnson
01.2019 - Current
Vice President Strategy EMEA
Johnson & Johnson
01.2016 - 12.2018
General Manager BeNeLux
Johnson & Johnson
01.2013 - 12.2015
Business Unit Director France
Janssen
01.2011 - 12.2013
Business Unit Director Austria - Switzerland
Janssen
01.2009 - 12.2011
Sales Rep - Franchise Director
Janssen
01.1997 - 12.2008
Key Account Sales Representative
Nike
07.1996 - 12.1996
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