Harold Masquelier
Product & Research Manager
Limal
Profil professionnel
As a Product & Research Manager with over 10 years of experience in the media industry, I have extensive expertise in developing and implementing innovative sales and marketing strategies, which have led to significant revenue growth for several renowned companies (JCDecaux, Roularta). With a strong ability to analyze market trends and adapt strategies accordingly, I have proven my ability to increase brand awareness and maximize profits while cultivating excellent relationships with customers and partners.
I am also able to simplify complex arguments into key differentiating points for sales representatives.
Vue d'ensemble
14
14
years of professional experience
6
6
years of post-secondary education
Expérience
Product & Research Manager
Roularta
Brussels
09.2024 - Actuel
- Creation and coordination of Roularta advertising products.
- Sales pitches in the form of presentations, one-pagers, etc.
- Implementation of process improvements
- Management of pricing plans and implementation of distribution keys
Implementation of an internal training plan - Management of communication, pricing, and Magixx products (multi-agency offering)
- Internal collaboration with various departments (editorial, back office, sales) to propose new avenues for development.
Insights Manager
JCDecaux
01.2021 - 09.2024
- Product management for Transport (Airport & public transports),Malls & Insert Divisions
- Media Network composition and optimization
- Simulation of new networks and suggestions for corrections
- Implementation of pricing policies for these business units
- Creation of customer presentations, product sheets, product arguments
- Rates, market, positioning & strategic analyses
- Point of contact between JCDecaux, agencies, salesforces, clients, third parties
- Belgian representative for several international projects
- Sales trainings
- Knowledges CIM, MDB, BOA, cartography, I-check and other audience measurement tools.
Product Manager
JCDecaux
10.2016 - 01.2021
- Transforming insights & data into sales argumentations & go-to-market presentations
- ROI, Market, positioning & Strategic analyses
- Sales Trainings
- Set up of an internal SharePoint platform to Centralize available insights
- Sustainability communication manager (Internal & external presentations)
- Graphic chart creation & management
- Data analytics, and set up of audience counting method for panels into Belgian airport.
Marketing Coordinator
Krefel Kitchen
11.2013 - 09.2016
- Creation & management of communication material for salesforce and clients (on- & offline)
- Communication management for 45 shops of Krefel Kitchen Brand at national level (Fr& Nl)
- Point of contact between agencies, printhouses, and other communication partners
- Creation, management & follow up of the media strategy, media plans, and communication
- Event Management (stand creation, communication material creation for Batibouw)
- Active participation to pricing strategies, global price settings & specific monthly promotions
- ROI, Market & strategic analyses
- Stock management.
Graphic designer
Krefel
05.2013 - 11.2013
- Visual & print materials creation (leaflets, posters, internal communication, mailings...).
Customer Advisor
D'Ieteren
01.2012 - 12.2012
- Automotive leasing contracts management
- Client portfolio management
- Third parties networks management.
Marketing Coordinator
Leonidas
11.2011 - 12.2011
- Product testings
- Management of print materials (production, follow-up, delivery)
- Market analysis, positioning analyses, strategic analyses.
Product Manager Assistant
Tupperware
02.2011 - 10.2011
- Product Management
- Management & creation of print material (leaflets, catalogue, pos promotion,…)
- Point of contact between the brand, agencies & printhouses
- Event management (vip management, public speaking, graphic chart creation)
- Stock management.
Formation
Master - applied communication, commercial communication and advertising
IHECS
01.2004 - 01.2010
General - Languages option
ATHENEE ROYAL AUDERGHEM
General - Economics
COLLEGE SAINT MICHEL
Compétences
- Computer skills : Microsoft 365 (Word, Excel, Powerpoint, Teams, Sharepoint), Adobe (Photoshop, Illustrator, InDesign, Premiere Pro), Cms Websites
- Marketing skills : Product & Research Management, Project Management, Communication Management, Event Management, Pricing Management, Media Management
- Soft Skills : Team Player, Stress Resistant, Ponctuality, Organization, Creativity, Analytic, Communication
Informations complémentaires
- Cinema
- Photography
- Wine tasting
- Enthusiast of board sports (snowboarding, wakeboarding, surfing, bodyboarding)
- Cooking & Passion for world cuisine
- Amateur sketcher
- Fitness addict
Languages
Français
Langue maternelle
Néerlandais
Courant
Anglais
Opérationnel
Espagnol
Notions
Chronologie
Product & Research Manager
Roularta
09.2024 - Actuel
Insights Manager
JCDecaux
01.2021 - 09.2024
Product Manager
JCDecaux
10.2016 - 01.2021
Marketing Coordinator
Krefel Kitchen
11.2013 - 09.2016
Graphic designer
Krefel
05.2013 - 11.2013
Customer Advisor
D'Ieteren
01.2012 - 12.2012
Marketing Coordinator
Leonidas
11.2011 - 12.2011
Product Manager Assistant
Tupperware
02.2011 - 10.2011
Master - applied communication, commercial communication and advertising
IHECS
01.2004 - 01.2010
General - Languages option
ATHENEE ROYAL AUDERGHEM
General - Economics
COLLEGE SAINT MICHEL
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