Summary
Overview
Work History
Education
Skills
Languages
Passions
Timeline
Hans Gheldof

Hans Gheldof

Bruges

Summary

Seasoned executive who will accelerate the growth of your business considerably. Passionated leader with international commercial leadership experience. Strategic mindset with strong finance & business acumen. Committed to fostering growth through accountability, strong work ethics and collaborative approach. Ready to relocate in Europe for a GM/CEO role. Directly available. Get things done.

Overview

28
28
years of professional experience
6
6
years of post-secondary education
4
4
Languages

Work History

Vice President Global Marketing & Innovation

METAGENICS INC
Nutritional supplements, $390M revenue, Aliso Viejo, US
04.2022 - 07.2023
  • Built and led cross-continental team of 22 in executing change management process for rapid value creation post PE-acquisition
  • Developed marketing and innovation strategy while transforming 4 regional businesses into unified global entity
  • Spearheaded $150M growth plan through global innovation pipeline and key partnerships
  • Concluded $50M distribution contract with supplier, alongside selection of global key supplier for new formats with $75M business potential
  • Orchestrated creation of new global marketing structure and engagement model across 9 countries.

Marketing Director Europe

METAGENICS EUROPE
Nutritional supplements, from €20M to €110M revenue, Ostend, Belgium
11.2008 - 04.2022
  • Initiated and developed global product leadership strategy, leading to new global role
  • Drove company transformation from "underdog" to "best in class", resulting in €90M revenue surge and EBITDA on sales growth from 2% to 25%
  • Evolved business model from B2B to mixed B2B/B2C
  • Engineered commercial strategies that propelled company's market share from 4% to 12% in Belgium
  • Pioneered in sector with specific digital strategy for significant e-tailers, e-comm, social media, and B2B software components for pharmacies and doctors
  • Achieved 21% gross margin improvement by rationalizing product portfolios and optimizing product lines
  • Built strong brands to market leaders in their segment: MetaRelax, scaling from 20k units/year to 2M units/year - Probactiol, escalating revenue from €1M revenue to €12M - Curcudyn, achieving €8M in revenue - ImmuDefense, developed in 4 months during Covid, capturing market leadership within 2 months with €4M in revenue
  • Significantly improved medical image of company, advancing from rank 13 to rank 1 in RX and established Metagenics Academy & KOL management
  • Developed marketing department from nothing to a team of 19 across Benelux, France, and Italy
  • Spearheadded business development: established new businesses with Barinutrics, rolled out business models to Italy, Finland and Switzerland (boosting revenue with €20M) and integrated acquisition of French distributor.

Marketing Manager OTC

OMEGA PHARMA
EU top 10 OTC product supplier, from €140 to €205M revenue, Nazareth, Belgium
01.2003 - 11.2008
  • Led remarkable 96% growth in sell-out for key brands over 3-year period
  • Elevated multiple brands to market leaders in their segments (Davitamon, Predictor, Fat Control, Wartner, Bibi, Silence, Phytosun Aroms ), launched “best sold supplement of the year”, Multi-Energy in stagnating VMS-market
  • Achieved 25% bottom-line growth through product portfolio rationalization and brand focus
  • Optimized €5M A&P budget for a 25% increase in impact.

Marketing & Sales Manager

DECOSPAN
EU market leader wood veneer processing, from €12M to €50M revenue, Menen, Belgium
09.1995 - 11.2003
  • Elevated PAR-KY flooring from daily production of 50m² to 3000m²
  • Expanded dealer network in Belgium from 20 to 220 points of sale, and established networks in France
  • Crafted PAR-KY into premium brand in wooden flooring from scratch
  • Spearheaded all aspects of product management, branding, and sales strategies with limited resources
  • Initiated sponsorship for prestigious cyclocross event (Kärcher-Parky Superprestige).

Education

Advanced Management Program -

VLERICK BUSINESS SCHOOL, Gent, Belgium
10.2018 - 09.2019

Management Program Belgian Health Care -

INSTITUUT VAN FARMACEUTISCHE BEDRIJFSKUNDE (IFB), Brussels, Belgium
09.2004 - 05.2005

Master 2 Marketing -

UNIVERSITÉ DE PARIS IX DAUPHINE, Paris, France
09.1994 - 09.1995

Master of Business Economics -

KATHOLIEKE UNIVERSITEIT LEUVEN,, Leuven, Belgium
09.1990 - 06.1994
  • Erasmus exchange-program : EBERHARD-KARLS-UNIVERSITÄT TÜBINGEN, Germany / 1993

Skills

  • Leading transitions, innovation and cultural change in growth environments
  • Establishing high-performance teams and driving continuous improvement
  • Strategic business development, driving organizational success
  • Sales-driven leader with value-centric approach and focus on customer
  • Creative and analytically adept, problem-solving
  • Demonstrates empathy, entrepreneurship, loyalty and integrity
  • Inspirational and empowering leadership style
  • Brand and business builder, result focused

Languages

Dutch
Bilingual or Proficient (C2)
French
Advanced (C1)
English
Advanced (C1)
German
Intermediate (B1)

Passions

Family, sports (triathlon, marathon, hiking), health

Timeline

Vice President Global Marketing & Innovation - METAGENICS INC
04.2022 - 07.2023
VLERICK BUSINESS SCHOOL - Advanced Management Program ,
10.2018 - 09.2019
Marketing Director Europe - METAGENICS EUROPE
11.2008 - 04.2022
INSTITUUT VAN FARMACEUTISCHE BEDRIJFSKUNDE (IFB) - Management Program Belgian Health Care,
09.2004 - 05.2005
Marketing Manager OTC - OMEGA PHARMA
01.2003 - 11.2008
Marketing & Sales Manager - DECOSPAN
09.1995 - 11.2003
UNIVERSITÉ DE PARIS IX DAUPHINE - Master 2 Marketing,
09.1994 - 09.1995
KATHOLIEKE UNIVERSITEIT LEUVEN, - Master of Business Economics,
09.1990 - 06.1994

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