Gunther Batsleer
Lievegem
Summary
Master's Degree with over 20 years of experience in the leisure, tourism, and retail industry.
Proven track record in managing high-performing international teams .
Strong analytical skills with a focus on data-driven decision-making.
Extensive experience in commercial environments , driving growth, product- and margin-optimisation, and fostering innovation.
Strategic thinker with a strong focus on building lasting partnerships through an extensive network across leisure and other businesses.
Overview
21
21
years of professional experience
Work History
Group Director of Ancillaries
TUI Group
04.2019 - Current
- Responsibility for the strategic development and business optimization of ancillaries.
- Pivotal role in driving revenue growth, margin improvement, and overall business performance within this critical area.
- Lead the development and execution of a cohesive, group-wide strategy for ancillaries, ensuring alignment with the broader organizational objectives.
- Focus on maximizing ancillary revenue and margin per passenger, leveraging expertise to identify and implement optimization opportunities and innovative bundling strategies.
- Build and nurture strategic relationships, both internally and externally.
- Balance margin optimization with the enhancement of customer experience throughout the entire customer journey, ensuring that business goals align with customer satisfaction.
- Global contract negotiations
- Manage an international, team.
- As a business sponsor drive the strategic development of the (non-flight) ancillaries IT infrastructure.
- Gros margin and gross margin per max increased by 29% in last years.
Head of Ancillaries, Product Airline & TO 3rd
TUI Western Region
06.2015 - 03.2019
- Responsible for the TUI Western Region (Belgium, Netherlands and France) Ancillaries strategy.
- Responsible for on board product definition, inflight retail and passenger logistics.
- Responsible for supplier management and contracting with 3rd party touroperators and -suppliers for TUI owned and franchised retail.
- Maximise ancillary margin and margin per pax by product- and pricing optimisation as well as product development.
Projectlead Ancillaries Management and TO 3rd
TUI Benelux
07.2014 - 05.2015
- Project lead to set up the to be organisation and target operating model for the clustered TUI Benelux Ancillaries and 3rd party suppliers organisation.
- Managing the first cross market team within the TUI Benelux organisation.
- Identifying opportunities for synergies, optimisation of margin and ways of working.
- Implementation of compliance framework for contracting with 3rd party suppliers.
Product Manager Coordinator Flight Holidays
Jetair (TUI Belgium)
01.2013 - 06.2014
- On top of the Product Manager tasks (Jan 2006-Dec 2012), additional responsibilities to coordinate a team of 10 product managers.
- Linking pin between product management and Product Director.
Product Manager Flight Holidays
Jetair (TUI Belgium)
01.2006 - 12.2012
- Responsible for product- and supplier management of a portfolio of destinations.
- Hotel selection, quality management, capacity planning.
- Contracting with international suppliers and hotel partners.
- Prepare and present business cases for hotel-commitments.
- Scouting of new destinations and hotels and negotiating and agreeing (exclusive) partnerships.
- Commercial management (pricing, trading and yielding ).
Assistant Product Coordinator Flight Holidays
Jetair (TUI Belgium)
06.2004 - 12.2005
- Part of back office team to support product management team.
- Consolidation of reporting.
- Preparation of management decks and board updates.
- Support in product- and supplier management as well as contracting.
- Marketing and sales support (events, content, ....)
Internship Marketing Communication
Jetair (TUI Belgium)
03.2004 - 05.2004
- Internship to to obtain Master's degree in Commercial Sciences (Marketing Management).
Education
Leadership Programme - Executive Development Programme
Vlerick Business School
Ghent, Belgium11-2018
Master of Science - Commercial Sciences, Marketing Management
Ghent University
Ghent, Belgium06-2004
Skills
- Cross-functional Team Coordination
- Strategic Planning
- Team Management
- Sales management
- Business Development
- Contract Management
- Teamwork and Collaboration
- Strategies and goals
- Verbal and written communication
- Negotiation
- Budget Management
- Charismatic Leader
Hobbies
- cooking (degree at "Hotel and Tourism School Spermalie" in Bruges)
- hiking
- jogging
- traveling
Languages
Dutch
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Advanced (C1)
Spanish
Intermediate (B1)
German
Elementary (A2)
Timeline
Group Director of Ancillaries
TUI Group
04.2019 - Current
Head of Ancillaries, Product Airline & TO 3rd
TUI Western Region
06.2015 - 03.2019
Projectlead Ancillaries Management and TO 3rd
TUI Benelux
07.2014 - 05.2015
Product Manager Coordinator Flight Holidays
Jetair (TUI Belgium)
01.2013 - 06.2014
Product Manager Flight Holidays
Jetair (TUI Belgium)
01.2006 - 12.2012
Assistant Product Coordinator Flight Holidays
Jetair (TUI Belgium)
06.2004 - 12.2005
Internship Marketing Communication
Jetair (TUI Belgium)
03.2004 - 05.2004
Leadership Programme - Executive Development Programme
Vlerick Business School
Master of Science - Commercial Sciences, Marketing Management
Ghent University
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