Greta Pietralunga

• Optimize Beauty and Baby & Care assortments to drive sales and enhance visibility.
• Manage 1P and 3P assortments, ensuring alignment with business and customer needs.
• Collaborate with procurement and marketing teams to secure the right assortment with brands like L'Oréal and Haleon.
• Develop and execute category marketing strategies that drive engagement and align with assortment goals.
• Implement pricing strategies to ensure competitive and profitable pricing across categories.
• Leverage data insights and market trends to refine strategies and improve performance.
• Ensure a seamless online experience, boosting conversion and customer satisfaction.

As a Category Manager Working Student, I supported the operational aspects of marketing, focusing on product categorization, pricing strategies, and category restructuring. My contributions in optimizing assortments led to a smooth transition into a full-time position.

Managed financial reporting and analysis, gaining key insights into data-driven decision-making and budgeting, which enhanced my strategic approach to category management.