Geoffrey Pirquet
Profielschets
I bring over 20 years of experience in the pharmaceutical industry, combining strong commercial acumen with people-centric leadership. Currently managing the Belgian business unit at Qualiphar, I focus on driving growth, optimizing team performance, and delivering measurable results. My background spans sales, marketing, and key account management across OTC ,RX and Medical Device markets.
Overzicht
4
4
Languages
2
2
years of post-secondary education
23
23
years of professional experience
Werkervaring
Business Unit Manager Belux
Qualiphar NV
BORNEM
2024.02 - Current
- drawing up the annual business plan and forecast of the sales targets to be achieved.
- Full P&L responsibility for € 30M revenue and 20 FTE's , overseeing budgeting, forecasting, profitability improvement, and resource allocation.
- Lead the strategic analysis and development of the annual Business Plan, translating insights into a clear commercial strategy and actionable execution roadmap for the Belux market.
- Drive market segmentation and targeting methodologies to optimize field force team performance
- Provide strong leadership and coaching to Sales, Marketing, and Key Account teams, enabling them to consistently achieve revenue, market share, and performance KPIs.
- Act as a key initiator for New Business Development
- Oversee accurate sales performance tracking and market analytics, enabling data-driven decision-making and swift adjustment of commercial tactics.
- Ensure cross-functional collaboration with Medical, Regulatory, Market Access, and Supply Chain teams, guaranteeing flawless execution of business operations.
National Key Account & Sales Manager
Qualiphar
Bornem, Belgium
2020.04 - 2024.01
- negotiate the annual business agreements (commercial terms, activation plan and budget with the key accounts in order to ensure business development
- train, coach, motivate and supervise pharmaceutical representatives and Key Account Managers in terms of personal development, commercial and communication skills, product knowledge and expertise.
- coordinating activities towards strategic customers in close consultation with the Marketing department in order to ensure their smooth implementation.
Key Account Manager Retail
SANDOZ
Vilvoorde, Belgium
2016.04 - 2020.04
- drawing up the annual business plan and forecast of sales targets to be achieved in consultation with the National Sales Manager in order to contribute to the achievement of the organisation's turnover figure.
- dedicated Key Account Manager for McKesson wholesaler and major pharmacy chains Lloydspharma, Multipharma, PCPF group, Antverpia, Pharmabase, ...
- negotiate the annual business agreements with the key accounts in order to ensure business development with those customers at the best negotiated terms for the organisation.
- business development of IMV Business (elderly homes) +€ 2 million in 2 years.
Area Manager ad interim
Sandoz
Vilvoorde, Belgium
2019.01 - 2019.08
- train, coach, motivate and supervise a team of 9 GP reps, 2 pharmacy reps and 1 SP rep in terms of commercial and communication skills, product knowledge and expertise.
Key Account Manager Orthopaedics
Bausch+Lomb
Brussels, Belgium
2014.12 - 2016.01
- idem Croma Pharma (takeover by Bausch+Lomb)
- Key Account Manager for Flanders region.
Product Specialist Orthopaedics
Croma Pharma
Diegem, Belgium
2013.05 - 2014.11
- commercial negotiations with hospitals, doctors, private practices and veterinarians
- organisation of workshops "injection techniques" at university of Vienna
- participation at national and international orthopaedic congresses.
pharmacy Sales Representative
Takeda
Brussels, Belgium
2005.05 - 2013.04
Commercial Representative
Innovex
Vilvoorde, Belgium
2004.02 - 2005.04
- Pharmacy sales representative for Roche Consumer Health
- Commercial representative elderly homes at Hartmann.
Opleidingen
Certificate - Business Administration
NCOI Opleidingen
Antwerpen 2024.03 - 2026.03
Certificate - Teamcoach
Syntra
Hasselt 2015 - 2016
Bachelor - Marketing - Sales Management
Katholieke Hogeschool Limburg
Diepenbeek 2000 - 2003
economics - modern languages
OLV College
Tongeren 1994 - 2000
Vaardigheden
- Strategic Leadership Skills
- Salesforce leadership skills
- Marketing & Go‑to‑Market Expertise
- Growth Mindset
- Teamplayer
Languages
Nederlands
First language
French
Proficient
C2
English
Advanced
C1
German
Intermediate
B1
Personality Profile
- Insights Discovery profile: Red, Blue, yellow, green
- Meyer - Briggs Type Indicator: Inspector (ISTJ = Introvert, Sensing, Thinking, Judging)
private
- 43 years old (1982)
- married
- 2 children (14y, 12y)
Hobby's
- tennis, padel, running
Tijdlijn
Certificate - Business Administration
NCOI Opleidingen
2024.03 - 2026.03
Business Unit Manager Belux
Qualiphar NV
2024.02 - Current
National Key Account & Sales Manager
Qualiphar
2020.04 - 2024.01
Area Manager ad interim
Sandoz
2019.01 - 2019.08
Key Account Manager Retail
SANDOZ
2016.04 - 2020.04
Key Account Manager Orthopaedics
Bausch+Lomb
2014.12 - 2016.01
Product Specialist Orthopaedics
Croma Pharma
2013.05 - 2014.11
pharmacy Sales Representative
Takeda
2005.05 - 2013.04
Commercial Representative
Innovex
2004.02 - 2005.04
economics - modern languages
OLV College
1994 - 2000
Bachelor - Marketing - Sales Management
Katholieke Hogeschool Limburg
2000 - 2003
Certificate - Teamcoach
Syntra
2015 - 2016