GABRIELLA BIANCHINI

Working closely with my clients' communications departments to develop integrated communication campaigns, brand strategies and all related creative and digital deliverables. We provide tailored creative solutions that meet the specific requirements of each environment, for corporate clients, Belgian government bodies and European institutions. Key responsibilities include:

• Meeting with clients in order to understand their needs and translate into clear objectives
• Preparing creative briefings in close coordination with the strategic team
• Managing budgets, retroplannings and tender processes from brief to delivery
• Working closely with the creative teams throughout the campaign development
• Monitoring production across all deliverables to ensure a qualitative end result
• Coordinating with external partners and suppliers to guarantee smooth project execution
• Providing solutions and recommendations where needed

• Collaborated with client marketing departments to develop visual brand identities, line extensions, and all related packaging and retail branding, primarily in FMCG and pharmaceutical sectors, delivering tailored creative solutions. Key responsibilities:
• Meeting with clients in order to understand their needs and translate into objectives
• Preparing creative briefings and market analyses
• Setting up and managing budgets and retroplannings
• Working closely with the creative teams during the branding development
• Coordinated with clients' production partners to ensure high-quality end results.
• Provided solutions and recommendations based on client requirements.

• Being one of two associate-directors in this non-profit organisation meant having different functions. The main responsibilities being:
• Partnership & Sponsorship:
• Handling all partner and sponsor relations (prospection, contacts, partnership deals, etc.)
• Marketing & Communication:
• Handling the project's social media pages
• Contact with the project's press agency
• Creating marketing supports for partners and participants
• Website maintenance and updates
• BILY (Brussels I Love You) is a contemporary art-walk, held every year Brussels since 2016.

• Managing a corporate account and its team of Account Managers:
• Work closely with the Operations and Project Planning team to ensure that any new implementations are put into place in a timely and optimal manner
• Provide the client with regular reporting / data analysis / reassessment of goals for next quarter
• Review and analyse utilisation and trends
• Strategies to increase customer engagement
• Day-to-day management of the Corporate Lifestyle team; drive production and quality results/ points or escalation
• Training new hires (in coordination with Training Manager)
• Meet weekly to improve service levels and any procedural changes
• Handling complaints and escalations

After having been in charge of several client portfolios (high net-worth individuals and VIP clients) and addressing their requests, I turned to managing and implementing corporate projects, supervising a corporate account and being responsible for marketing and communication tools (content creation and coordination). Key responsibilities:

• Managing & coordinating projects end to end: from quotation to implementation and roll-out
• Articulation of all implementation tasks, activities per workflow, and supplier contractual obligations
• Specifications of a detailed timeline, including key milestones
• Outlining of relevant processes, including SLA monitoring tools and telephony infrastructures
• Developing a reporting process to track transition milestones
• Identification of risk management and responsibilities during transition
• Developing the local company's marketing strategy and communication tools and integrating them in the global company's strategy

• Collaborated with the B2B commercial team and worked closely with account managers.
• Assisted the commercial team with contract preparation and implementation phases.
• Analysed corporate contracts for compliance and accuracy.
• Coordinated follow-ups on client activities to strengthen relationships.