Flavia Topan

I oversee the development of EPF's communications strategy and manage the delivery of EPF's communication and PR activities by:

• Providing strategic counsel to the organisation's leadership team in order to connect the organisation's mission to its daily activities.
• Contributing to the annual workplans and yearly budget forecast.
• Managing the team budget (personnel costs and contract services).
• Handling patient engagement, as well as communication and dissemination activities for EPF's project portfolio (Horizon Europe, IHI, EU4Health programmes).
• Advising staff at all levels on optimum messaging for internal and external communications.
• Developing and coordinating public relations campaigns to enhance the organisation's reputation (notable examples: #EPF20 - 1 million cumulated impressions on social media, and #Vote4Patients campaign - over 2 million cumulated impressions across platforms).
• Managing social media platforms and boosting online presence: an average yearly organic increase of followers across all social media channels of 10%.
• Building strong relationships with media outlets for increased coverage of the organisation's news and events (recorded an increase of 5% in media mentions).
• Coordinating the content and dissemination of weekly and monthly newsletters to share information and updates, resulting in a tripling of the average number of opens per issue.

I spearheaded the creation of the first Communication and Public Relations Department of a public hospital in Romania. Among my key responsibilities were:

• Developing and implementing the communication and public relations strategy, ensuring compliance with the legal framework.
• Created and implemented the branding strategy.
• Launching and maintaining social media platforms.
• Overseeing the development of the website (www.scjucluj.ro).
• Led crisis management efforts, minimising potential damage to the hospital's reputation, especially during the COVID-19 pandemic.
• Managed the implementation of a telemedicine platform.
• Overseeing the communication activities for several European projects.
• Managing and optimising the approval process of the clinical studies conducted in the hospital.
• Streamlined internal communication.

• Teaching patient communication skills and facilitating knowledge exchange for physicians and nurses as part of a EU financed project.

• Responsible for various courses, such as semiotics, persuasion techniques, and effective communication strategies
• Involved in several research projects.