Femke De Souter

Leading a dynamic team in the BNLX market, driving sales impact of around €100 million/year. The primary objective is to assist customers in achieving incremental growth through tailored advertising solutions, whether it pertains to revenue, profitability, or (international) expansion.

• Increasing sales revenue by developing and implementing effective sales strategies.
• Providing leadership, training and coaching for a high performing sales team, fostering professional development and career growth including recruitment and retaining high and ambitious sales talent.
• Developing efficient workflows within the Google network to optimize sales performance by leading efficiency enhancing projects.
• Leading projects to improve cluster-wide collaboration, streamline communication, and enhance recruitment processes as hiring POC for Northern Europe.

Led and managed 7 National and Regional Key Account Managers and Inside Sales, overseeing business development for logistic solutions (automation and integrated solutions) and account management for distributors, achieving annual sales results of over €30 million.

• Managed recruiting, training, objectives setting, coaching, and performance monitoring of a regional sales team to achieve sales targets for both the Key Account and SME segments.
• Designed and implemented business roadmaps to expand the customer base and ensure strong market presence.
• Directed business control and steering activities, including target setting, budgeting, monthly forecasting, data analysis, and planning.
• Identified emerging markets and shifts, and created a strategic S&M plan 'H2 as a service' for hydrogen as new fueling technology for intralogistics.

Business Development of new Key Account potential. Managed a portfolio with an annual turnover of €4 million.

• Executed sales strategies to acquire new multinational customers, expand market share and increase revenue.
• Identified potential customer needs, qualified their interest and viability, and built relationships to drive sales.
• Developed a detailed understanding of the customer environment, frameworks, competitor landscape, and internal politics to identify common growth opportunities.

Increased sales in East-Flanders through on-site surveys and creating customized offers, product demonstrations, and new client acquisition. This strategy led to higher customer engagement and satisfaction, doubling regional sales both in revenue and market share over two years.

Developed problem-solving abilities and solutions through hands-on experience with real-life business scenarios.