Fanny Binetti
Brussels
Summary
Experienced Digital Communications Manager with proven record of developing and implementing external communication strategies both at Country and European headquarter level.
Clear understanding of business priorities to be transformed in successful initiatives and programs.
Strong management and organizational skills to coordinate multiple, concurrent projects.
Overview
18
18
years of professional experience
Work History
Digital Communications Manager
UPS Europe
01.2022 - Current
- Collaborated with cross-functional teams to execute integrated marketing campaigns for product launches and promotions.
- Managed email marketing campaigns: set up the new email strategy to have a continuous and consistent communications channel with our customers.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Manage in collaboration with the Corporate office all the paid activities including Paid Advertising and Paid Search for Europe implementation.
Marketing digital supervisor
UPS Europe - Belgium
12.2020
- Coordination of the campaign initiatives related to new services launch and services improvements at European and country level
- Supervision of the global campaign and coordination of the European implementation
- Paid Search coordination.
Customer Communications Supervisor
UPS Europe - Belgium
05.2019 - 12.2020
- Coordination of the Service Tariff Guide booklet updates - bi yearly update, close work with all the divisions to collect the information, agency coordination to implement all the updates
- Coordination of the campaign initiatives related to new services launch and services improvements at European and country level - decision of the channels to use, customer materials to create and message to promote
- Budget coordination
- Coordination of customer communications related to rates changes and new fee introduction.
Communications Specialist - Web
Toyota Motor Europe
05.2018
- Overall coordination of the model year updates and campaign assets integration across digital platforms
- Planning and budgeting process for all activities
- Close work with product division to collect information, have a clear view on the launching planning and define the product positioning to brief related material to the agencies, close work with media specialist to have a clear overview of the upcoming activities (events, partnership, etc.) to be reflected on the website
- Check the accuracy of the received works from agency in terms of content/budget/timing
- Overall coordination of the European website contents rollout to the different countries
- Planning and budgeting process for all activities
- Close work with the digital agency to ensure a smooth rollout process
- Provide content to the countries on time
- Clearly advise on the projects priority.
Product Communications Specialist - Motorshow department
Toyota Motor Europe
10.2017 - 05.2018
- Organisation of International Motor Shows from stand development to communications and logistics
- Execution of stand design, communications content development for displays, audio visuals screens and interactivity software, coordination of stand graphics development, coordination of MS material production, follow up on administrative part, in charge of dedicated budget, coordination of the car specs content, on stand control and validation of overall stand execution and functionality of displays
- Development of the Toyota New Generation stand to be implemented for the first time in Paris MS '18.
English, Italian and French Teacher
01.2015 - 12.2016
- I lived 2 years in Japan where I taught English, French, and Italian to Japanese through private lessons or in schools, both to adults and kids.
Product Communications Specialist - Motorshow department
Toyota Motor Europe
05.2014 - 12.2014
- Organisation of International Motor Shows from stand development to communications and logistics
- Execution of stand design, communications content development for displays, audio visuals screens and interactivity software, coordination of stand graphics development, coordination of MS material production, follow up on administrative part, in charge of dedicated budget, coordination of the car specs content, on stand control and validation of overall stand execution and functionality of displays.
Communications Specialist - Lexus Europe department
Toyota Motor Europe
05.2013 - 05.2014
- Support in the development and rollout of the Brochures production
- Support in planning and budgeting process for all activities, define content requirements and obtain internal agreement, close work with product division to collect information, define the product positioning, support & coordinate all briefing related material to the agencies, check the accuracy of the received works from agency in terms of content/budget/timing, control project schedules and ensure on time delivery of media assets and strategy within agreed budget, planning and coordination of photo shooting
- Support in the development and monitoring & measurement of the Pan European media campaign
- Support in the definition of the media planning for Pan European campaign with the objective to improve KPIs, monitoring of the campaign performances and work on media optimization, check the accuracy of the received proposals from agency in terms of content/budget/timing, control project schedules and ensure on time delivery of media assets and strategy within agreed budget.
Marketing and Communications Officer - Business Unit Commercial vehicles
Mercedes-Benz Italia
06.2011 - 12.2012
- Implementation of marketing plan related to the launch of the new light commercial vehicle Citan
- Support to the product managers, main tasks: Collect, analyze & report on markets, competitors' product and promotional offers, study for the product positioning, development of the vehicles official brochures
- ATL activities: definition of the media planning for national campaigns, close work with the agencies to develop and to manage the realization of all the advertising supports
- Monitoring of the campaign performances
- Follow-up the marketing expenses
- BTL activities: Events and fairs organization, courses organization, sponsorship activities and product placement, car fleet management, supervision of local marketing activities
- Web activities: development of web content and creation of newsletters
- Communications: check and approval of all the press articles and press release, supervision of corporate communication activities to the dealers net.
Product manager assistant
De Longhi Appliances
01.2011 - 06.2011
- Collect, analyze & report on market to identify market needs, contact with Chinese suppliers, samples test and competitors confrontation, price negotiation, product adaptation to local market (colour and silk screen definition), launch marketing activities (instruction booklet, packaging, catalogue, folder, pos), launch communication activities (organization of international meeting with export manager, video).
Corporate Communication manager assistant
Renault Italia S.p.A.
05.2010 - 12.2010
- Internal communication tools management (magazine and blog), press release redaction and translation, support for events organization and sponsorship activities (dealer convention, press events, Motor show Z.E., San Patrignano)
- Active participation in the Z.E
- Project (Renault electrical vehicle launch for the Italian market: materials translation and adaptation for the Italian market, web animation, conference presentations and Z.E
- Tour in the main cities)
- Marketing support: brand manager support for co-marketing project (Twingo Miss Sixty) and limited series project (partnership with Yahoo).
Marketing manager assistant and Communication manager assistant
Maserati France
05.2007 - 07.2007
- Support for press event organization, participation at the presentation to the French market of the new Maserati GranTurismo, support for the organization of launch event (press invitations, contact with Italian headquarter, location selection).
Education
Two years master in "Economy & Management" -
Roma Tre University
University degree in "Business and Markets Economy" -
Roma Tre University
Baccalauréat ES -
Lycée International of Saint Germain en Laye
Skills
- Project Management
- Staff Management
- Problem-Solving
- Multitasking Abilities
Languages
English
Spanish
Japanese
Personal Information
- Date of Birth: 01/14/1986
- Nationality: Italian
- Driving License: B
Timeline
Digital Communications Manager
UPS Europe
01.2022 - Current
Marketing digital supervisor
UPS Europe - Belgium
12.2020
Customer Communications Supervisor
UPS Europe - Belgium
05.2019 - 12.2020
Communications Specialist - Web
Toyota Motor Europe
05.2018
Product Communications Specialist - Motorshow department
Toyota Motor Europe
10.2017 - 05.2018
English, Italian and French Teacher
01.2015 - 12.2016
Product Communications Specialist - Motorshow department
Toyota Motor Europe
05.2014 - 12.2014
Communications Specialist - Lexus Europe department
Toyota Motor Europe
05.2013 - 05.2014
Marketing and Communications Officer - Business Unit Commercial vehicles
Mercedes-Benz Italia
06.2011 - 12.2012
Product manager assistant
De Longhi Appliances
01.2011 - 06.2011
Corporate Communication manager assistant
Renault Italia S.p.A.
05.2010 - 12.2010
Marketing manager assistant and Communication manager assistant
Maserati France
05.2007 - 07.2007
Two years master in "Economy & Management" -
Roma Tre University
University degree in "Business and Markets Economy" -
Roma Tre University
Baccalauréat ES -
Lycée International of Saint Germain en Laye
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