Faiza Bouzenoune

Partnership with CEO in the building, management, and growth of the Convidera digital consulting business

• Executive consultant and advisor to companies and C-Level business leaders on their path to digital transformation
• Acted as a recognized and credible business partner to C-Level Executives in all matters Digital (Corporate Online Branding, Change Management, Digital Content, Social Media Channels Monitoring and Communication, Brand Activation, Performance Marketing)
• Successfully collaborated with C-level decision makers in B2B and B2C on reshaping their business model and repositioning their brand in consumer space
• Upgraded a 10-head start-up into a 130+ employee organization championing digital success with C-level partners
• Direct people and functional responsibility across Consulting, Digital Marketing, Strategic Planning and SW Development
• Crafted the company strategic business plans to deliver against growth ambition (2-digit revenues/profit growth 7 years in a row)
• Led a digital marketing agency specialized in corporate branding, digital content strategy, SoMe communication, and online marketing
• Co-drove client portfolio expansion from 3 to 32 SMB and large partners.

Competence Development: Deep dive into the world of Digital Transformation and Digital Marketing

• Joined the CEO and Founder of Convidera GmbH (Michael Buck) in a freelancing capacity that led to a full-time leadership role:
• Mission and vision development, crafting of the company 3-year strategic business plan, brand strategy and development, definition and documentation of consulting portfolio, change management and execution, organizational and blueprint development, interim management, team leadership, employer branding, lead generation, business modelling and scalability.

P&L Ownership and marketing leadership for the tobacco business growth in the UK&I with direct responsibility for 160-head organization across Trade, Brand, Supply chain, Account Management and Strategy & Insights

• Turned UK Marketing team into lean, future-proof organization to deliver on growth agenda
• Upgraded the quality of the thinking and planning by re-engineering the End-to-End Marketing processes
• P&L responsibility for a £50mn profit, £30M Marketing envelope, and 10% MS business
• Development and implementation of company growth plan to deliver against MS ambition
• Built and deployed a differentiated, aligned 3-year portfolio strategy
• Streamlined the sales force to upgrade the strategic engagement with accounts, increase shelf space and visibility, and drive efficiencies
• Direct accountability for E-to-E company processes: Product, Branding, Pricing, Forecasting, Strategic Account Planning, Research.

Responsible for the below- premium brands pipeline development and growth agenda in EMEA

• Led strategic thinking/planning behind the articulation of Value-For-Money growth strategy for the EEMEA region
• Built a robust 2-year brand pipeline to drive a 2-digit growth and led aggressive regional deployment
• Addressed known portfolio gaps and facilitated the delivery of innovation platforms to accelerate growth in key markets
• Led successful streamlining of Ogilvy resources/structure to align with global operating model
• Led a step change in sharpness of creative deliverables, driven by better upfront planning and impact-focused budgeting
• Established team personal accountability in managing budget: moved from culture of spend to culture of investment
• Championed the global redesign of brand expression and repositioning to respond to market realities
• Demonstrated structured and assertive approach in managing and tracking the business with strong discipline behind key processes (cycle plan review, budgeting, NPI delivery, product agenda monitoring).

Responsible for maximizing the long-term global potential of the KENT brand by building and maintaining a consumer- relevant, commercially fit brand positioning and innovation pipeline

• Developed International Brand Managers to a high level of professionalism via challenging assignments and coaching
• Owned the development and communication of KENT strategic guidelines in line with corporate objectives
• Successful redefinition of brand visual expression to maintain pioneering USP achieved in 2011 with full EM endorsement
• Developed, planned, and implemented Kent marketing mix elements (product, line extensions, packaging, pricing and BTL communications) consistent with strategic guidelines and aligned with commercial realities
• Development and launch of the first capsule tobacco product with commercial success in key markets
• Monitored local marketing mix, execution of brand strategies and standards to maintain the integrity of brand equity
• Acted as a strong brand ambassador by unifying Kent’s footprint and visual identity in the region
• Led the global consumer insight efforts to drive a more consumer-centric approach in designing and deploying innovations.

Ownership for the development & deployment of the group’s Go-To-Market strategies across 5 Business units

• Promoted Go-To-Market thinking and injected a commercial approach in bringing products to market
• Supported the CMO in the framing, communication, and implementation of the global strategic business plan
• Monitored the development and execution of the 5 Business unit’s seasonal marketing plans to secure timely delivery, alignment, and consistency with brand directives, priorities, and guidelines
• Tracked the execution of global GTM key product and investment priorities in 15 key markets through consistent dialog and KPIs management to secure global footprint in all territories
• Facilitated development of holistic packages and toolkits across 5 BUs to facilitate sell-in in key markets
• Successfully facilitated and integrated Communication (ATL), Trade (BTL), and Sports Marketing deliverables into overall Global Brand framework to drive consistent message across the organization/channels/consumer touchpoints
• Streamlined the Global Marketing Planning Process to enable speed-to-market and a consumer-centric approach.

Responsible for upgrading HP consumer organization, people and business in the MEA region

• Successfully managed and coached multicultural team of 21 people (Country Retail Account and Category Managers)
• Articulated the MEA annual strategic business and investment plan to deliver on regional growth expectations
• Led the regional development and implementation of consumer category strategy and tactics in line with global agenda
• Acted as key global sounding board member in the definition and acknowledgement of markets, consumer and organizational requirements
• Owned discount/MDF budgets and secured maximum ROI with markets operating within MEA guidelines
• Launched 30+ new products in retail with excellent PR coverage across the region
• Carried responsibility for $400Mio yearly revenues/quotas – exceeded goals 3 years in a row with 15% growth
• Yoy Maximized $/unit shipments & optimized market share and contribution margins across all 7 product lines
• Successfully implemented growth incentive programs to grow business in targeted consumer channels.

Ownership for the marketing mix development and deployment of HP Consumer Printing category in Europe

• Active lead in the design & definition of future products to address EMEA market trends and requirements
• Successfully developed and monitored the introduction of 20 new printers in EMEA, including all Marketing and launch activities management: new product plans, packaging, communication, POS material, sales training
• Launched a cost-reduced printer family to address entry-level, first time buyers and high-volume channels
• Effectively managed product life cycle and performance of numerous printers from launch to obsolescence
• Ownership for forecasting, pricing and product offer of the printer category
• Successful cross-functional interface with Trade Marketing, Countries, R&D, End user teams, Supply Chain.

Management of the European Order Fulfillment activities for 2 fast growing storage product lines