Fabiola Martinez
Senior Communications & PR Strategist
Brussels
Summary
Global Communications and PR Strategist specializing in mission-driven, multi market campaigns. Delivered 200+ earned media pieces and consistent tier 1 coverage for clients including McKinsey & Co and PepsiCo. Proven track in translating technical topics into high impact narratives, mentored regional advisors and positioned key executives as thought leaders. Adept with analytics and AI-enable workflows to optimise content performance. Fluent in English and Spanish, with excellent relationship building skills.
Overview
11
11
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Team Lead Coordinator - Internal and External Communication
Trias NGO
01.2024 - Current
- Led global communication strategies across 17 countries, aligning storytelling with a strong focus on sustainability, inclusion, and stakeholder engagement.
- Strengthened organizational visibility on social media, increasing engagement across regional Facebook pages from 4.5% to 6%, and maintaining a 10.8% engagement rate on the global LinkedIn page.
- Directed a cross-platform content strategy across seven regional websites, including the global site, focusing on project and donor visibility.
- Collaborated with technical experts in climate, market access, and inclusion to translate complex information into clear, impactful narratives.
- Mentored regional communication advisors, promoting professional growth, and ensuring alignment with global strategy.
- Designed crisis communication protocols and conducted media training, safeguarding organizational reputation.
Public Relations Senior Associate
Doblevia Corp.
06.2021 - 12.2023
- Directed strategic PR campaigns for clients, including McKinsey & Co., PepsiCo, Pollo Campero, The Ocean Cleanup, and Good Hotel Group.
- Advised private sector clients on media positioning, stakeholder engagement, and crisis communication.
- Led relationships with journalists, influencers, and key stakeholders to expand impact and credibility.
- Generated over 200 press releases over two years, securing consistent coverage in regional and international media outlets.
- Oversaw end-to-end PR initiatives, ensuring message alignment, and reporting impact.
Project Coordinator - Internal Communications
Grupo TECUN
01.2020 - 06.2021
- Developed internal communication frameworks to support organizational change and employee engagement.
- Advised leadership on change management messaging, ensuring consistent and transparent narratives.
- Facilitated alignment of corporate culture across multiple business units.
Public Relations Manager - Freelance
Cuatro Chocas
09.2017 - 03.2018
- Developed a detailed financial and logistical production plan for the Guatemalan feature film, Memories of an Aviator, based on the book, "The Little Prince."
- Managed logistics and operations for a film crew of 30+, coordinating schedules, transportation, equipment, and on-set needs to ensure a smooth and timely production flow.
- Directed media outreach, launched the film’s official social media presence, and organized three successful fundraising events.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Secured product placement partnerships with major national and international brands, including Huawei, Coca-Cola, and Gallo.
Communication Specialist
AGEFINSA
04.2016 - 07.2017
- Managed PR and content strategies for health product launches, tailoring messages for media outlets.
- Organized health-related events with medical experts to position the product.
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Developed ideas and leads for new stories according to industry trends.
Journalism Experience at TV and Magazines
Canal Antigua/Contrapoder
03.2014 - 04.2016
- Anchored hourly news broadcasts deliver live updates with clarity, accuracy, and on-camera professionalism.
- Researched and wrote daily international news stories, ensuring factual accuracy, compelling narratives, and timely reporting.
- Served as a field reporter at high-profile client events, producing engaging coverage to support network publicity and brand visibility.
- Excellent communication skills, both verbal and written.
- Skilled at working independently and collaboratively in a team environment.
Education
Master’s - International PR and Global Communication Management
Cardiff University
Cardiff, Wales01.2019
Bachelor’s - Journalism
Universidad Francisco Marroquín
Guatemala City, Guatemala01.2016
Skills
Global media relations & press engagement
Strategic planning & narrative building
Relationship building
Process improvement and conflict resolution
Digital communications & innovation (social media, AI tools, analytics)
Internal & external communication strategy alignment
Adaptability and flexibility
Reputation & crisis communication management
Cross-cultural and multilingual communication (EN/ES)
Team leadership & mentoring in diverse environments
Certification
Community Manager Certification, IMI
Personal Achievements
- Marathon Finisher, Paris.
- Volunteer: ENG/SPA translator, Helps International
Timeline
Team Lead Coordinator - Internal and External Communication
Trias NGO
01.2024 - Current
Public Relations Senior Associate
Doblevia Corp.
06.2021 - 12.2023
Integral Creativity, Brother
02-2021
Project Coordinator - Internal Communications
Grupo TECUN
01.2020 - 06.2021
Google Analytics Certification, Beginner & Advanced
01-2019
Community Manager Certification, IMI
03-2018
Public Relations Manager - Freelance
Cuatro Chocas
09.2017 - 03.2018
Communication Specialist
AGEFINSA
04.2016 - 07.2017
Journalism Experience at TV and Magazines
Canal Antigua/Contrapoder
03.2014 - 04.2016
Master’s - International PR and Global Communication Management
Cardiff University
Bachelor’s - Journalism
Universidad Francisco Marroquín