Evelyne Janssens

· Being the right hand of the managing director, supporting the key strategic decision-making implementation of change management for the Belgian entity. Build and lead a new commercial department, including tender & contract management and price management, to drive business growth. Define harmonized and streamlined internal processes by identifying areas for improvement and implementing cross-functional changes to increase efficiency, speed and simplicity. Being the key responsible delegate to maintain our customer relationships & drive contract negotiations at board & C-suite level. Deliver recommendations to sales leaders to promote brand awareness and to increase product penetration in the long-term key/strategic accounts.

Monitored market trends and competitor performance to update promotional strategies. Conducted market research to identify new opportunities and target markets. Liaised with clients to better understand business needs and current market landscape. Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning. Launched successful products by conducting thorough market research and identifying customer needs. Drove revenue growth by establishing strong relationships with key industry partners & KOL's. Captured new customers by optimizing business strategies and launching products to diversify offerings.

Determined and implemented the GO-TO market plan in function of the intended direct sales model. Built and maintained necessary contacts with beMedTech, FAGG, RIZIV etc to enabling the kick-off of the initial product distribution. Built a new customer network and ensured the necessary commercial processes were in place o enter into contractual commitments and participate in tenders. Build an organizational sales structure to support & service customers.

Facilitate commercial growth by supporting the sales through the engagement with the global distributors network. Performed market research & data analysis to define strategic marketing tactics and to support R&D with product innovation and development. Distributor training & education management.

Training & Education withing the distributors network.

Build trustful relationships with retailers network on key account level. Identified and developed business opportunities. Coordinated & implemented commercial projects to drive growth.