Profil professionnel
Vue d'ensemble
Expérience professionnelle
Formation
Compétences
Projets réalisés
Langues
Frise chronologique
Generic

Emmanuelle Gibault-Nowak

Marketing Manager
Bruxelles

Profil professionnel

Results-driven marketing professional with over 10 years of experience in strategic and operational marketing across EMEA and North America. Proven expertise in market analysis, customer insight integration, and cross-functional collaboration. A strong track record in driving adoption of innovative medical technologies, planning impactful events, and managing product launches. Adept at aligning marketing strategies with organizational objectives to enhance market positioning and revenue growth.

Vue d'ensemble

12
12
years of professional experience
2009
2009
years of post-secondary education

Expérience professionnelle

Senior Marketing Expert

Univercells
Brussels
11.2023 - 02.2025
  • Lead strategic marketing initiatives, ensuring alignment of product roadmaps with market demands and customer insights
  • Collaborate with R&D and business development teams to drive market expansion and technological innovation in diagnostics and biotech
  • Employ data-driven approaches to monitor market trends and recommend actionable strategies

Marketing Manager EMEA & North America

Qvella
Mechelen
07.2022 - 01.2023
  • Directed market planning for diagnostics products, achieving enhanced market share and regional presence
  • Conducted in-depth competitor analysis and customer research to refine product strategies
  • Successfully launched innovative products, fostering collaboration with key opinion leaders and stakeholders

Product Manager EMEA

Qvella
Mechelen
05.2021 - 07.2022
  • Managed product lifecycle and regional launches, focusing on user adoption and brand differentiation
  • Built strong relationships with key opinion leaders to advocate for clinical application and market-specific needs

Product Manager

Zentech
Liège
12.2017 - 05.2021
  • Spearheaded lifecycle management of diagnostic products, driving EMEA revenue growth
  • Enhanced market access through tailored marketing strategies and support for clinical trials

Business Development Manager

Sasmar
Brussels
11.2016 - 09.2017
  • Led a 3-person sales team to expand distribution networks and enter new markets
  • Developed and executed business development initiatives to boost revenue and profitability, collaborating with the CEO and cross-functional teams

Project Manager

Wallonia Business Incubator
Wallonia
07.2013 - 10.2016
  • Accelerated growth for biotech startups by providing business development, networking, and financial expertise
  • Transformed innovative concepts into viable business models, fostering entrepreneurship in the biotech space

Formation

Master - International Business

Maastricht University

Business Analyst (PMI) - undefined

BT Training

Health Economics for Non-Health-Economists - undefined

CELforPharma

Advanced Business Development - undefined

EBN

Financial Management for Non-Financial Managers - undefined

Vlerick Business School

Bachelor - Marketing

HEPL

Compétences

  • Strategic Planning & Execution

  • Team Leadership

  • Market Analysis & Positioning

  • Portfolio Management

  • Cross-functional Collaboration

  • Customer-Centric Innovation

  • KOL Management

Projets réalisés

Led KOL management initiatives, building and maintaining strong relationships with key opinion leaders to drive advocacy, enhance market adoption, and ensure strategic product positioning. Successfully integrated KOL insights into commercialization strategies, strengthening industry credibility.

Managed and led cross-functional teams, fostering collaboration between marketing, sales, and product development to execute successful go-to-market strategies. Mentored and developed team members, ensuring alignment with business objectives and sustained high performance.

Spearheaded commercialization strategies for medical technologies, ensuring alignment with market needs and customer expectations. Developed and executed market entry plans, optimizing product positioning and competitive advantage.

Expanded market presence across EMEA and North America, executing targeted marketing campaigns and strategic stakeholder engagement. Successfully increased brand awareness, customer acquisition, and revenue growth in key regions.

Bridged the gap between R&D innovation and market demand, translating scientific advancements into commercially viable solutions. Collaborated with cross-functional teams to refine product offerings and drive competitive differentiation.

Managed high-impact events, overseeing end-to-end execution to ensure seamless operations and measurable ROI. Led event strategy, logistics, and stakeholder engagement to maximize visibility and business impact.

Langues

English
Bilingue
French
Bilingue
Dutch
Opérationnel

Frise chronologique

Senior Marketing Expert

Univercells
11.2023 - 02.2025

Marketing Manager EMEA & North America

Qvella
07.2022 - 01.2023

Product Manager EMEA

Qvella
05.2021 - 07.2022

Product Manager

Zentech
12.2017 - 05.2021

Business Development Manager

Sasmar
11.2016 - 09.2017

Project Manager

Wallonia Business Incubator
07.2013 - 10.2016

Business Analyst (PMI) - undefined

BT Training

Health Economics for Non-Health-Economists - undefined

CELforPharma

Advanced Business Development - undefined

EBN

Financial Management for Non-Financial Managers - undefined

Vlerick Business School

Bachelor - Marketing

HEPL

Master - International Business

Maastricht University
Emmanuelle Gibault-NowakMarketing Manager