Results-driven marketing professional with over 10 years of experience in strategic and operational marketing across EMEA and North America. Proven expertise in market analysis, customer insight integration, and cross-functional collaboration. A strong track record in driving adoption of innovative medical technologies, planning impactful events, and managing product launches. Adept at aligning marketing strategies with organizational objectives to enhance market positioning and revenue growth.
Strategic Planning & Execution
Team Leadership
Market Analysis & Positioning
Portfolio Management
Cross-functional Collaboration
Customer-Centric Innovation
KOL Management
Led KOL management initiatives, building and maintaining strong relationships with key opinion leaders to drive advocacy, enhance market adoption, and ensure strategic product positioning. Successfully integrated KOL insights into commercialization strategies, strengthening industry credibility.
Managed and led cross-functional teams, fostering collaboration between marketing, sales, and product development to execute successful go-to-market strategies. Mentored and developed team members, ensuring alignment with business objectives and sustained high performance.
Spearheaded commercialization strategies for medical technologies, ensuring alignment with market needs and customer expectations. Developed and executed market entry plans, optimizing product positioning and competitive advantage.
Expanded market presence across EMEA and North America, executing targeted marketing campaigns and strategic stakeholder engagement. Successfully increased brand awareness, customer acquisition, and revenue growth in key regions.
Bridged the gap between R&D innovation and market demand, translating scientific advancements into commercially viable solutions. Collaborated with cross-functional teams to refine product offerings and drive competitive differentiation.
Managed high-impact events, overseeing end-to-end execution to ensure seamless operations and measurable ROI. Led event strategy, logistics, and stakeholder engagement to maximize visibility and business impact.