EMMANUEL MIREKU
Brussels
Summary
Experienced in developing comprehensive business strategies and providing actionable recommendations. Leveraging analytical and research skills to drive informed decision-making and enhance organizational performance. Strong understanding of stakeholder engagement and project management. Excellent at identifying key opportunities and implementing effective solutions. Expertise lies in optimising business processes and fostering collaborative relationships to achieve desired outcomes.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Market Research & Strategy Consultant
Sapience
04.2022 - 01.2024
- Designed and executed comprehensive market research studies for the World Bank Group on mobile financial services identifying €10M in growth opportunities.
- Developed customer segmentation models and detailed personas that increased marketing effectiveness by 18% for a pharmaceutical client facing digital disruption.
- Analyzed market trends and consumer behavior patterns across 5 European markets to inform product development strategies for a fintech company.
- Delivered strategic recommendations through executive reports and presentations to C-level stakeholders, directly influencing business decisions.
- Conducted competitor analysis for a pharmaceutical manufacturer, identifying strengths, weaknesses, and best practices that informed their market differentiation strategy
Lead Market Insights Consultant
Emdag Consulting Limited
05.2019 - 03.2022
- Designed and implemented customer research studies across West and Eastern Africa ensuring methodological rigour in challenging data environments
- Developed comprehensive market analysis frameworks to identify emerging trends, customer needs, and competitive landscapes for emerging market entry
- Created segmentation strategies and customer profiles that enabled clients to optimize marketing approaches and increase ROI by average of 22%
- Managed cross-functional research teams of 5-7 members across multiple regions, providing mentorship and ensuring high-quality deliverables
- Collaborated with IT teams to enhance data collection systems and develop interactive dashboards for real-time market monitoring and decision support
- Conducted scenario planning exercises to assess potential risks and opportunities related to changes in market conditions, informing strategic decisions on resource allocation.
Education
Master of Science - Management
Vrije Universiteit Brussel
Brussels, Belgium07.2024
Bachelor of Arts - Adult Education with Sociology
University of Ghana
Accra07.2014
Skills
- Strategic Growth Planning
- Comprehensive Planning Skills
- Market Research Expertise
- Strategic Business Development
- Industry Benchmarking Analysis
- Stakeholder Engagement
- Project Management
- Data Analysis
- Policy Analysis
- Data Analysis Proficiency
- Proficient in AI Tools
Certification
- Advanced Data Analysis for Market Researchers, World Bank Group Institute, 2024
- Research & Grant Writing Workshop, European Research & Innovation Support, VUB, 2023
- Professional Market Research Certification, Market Research Association of Ghana, 2015
Affiliations
- European Society for Opinion and Marketing Research (ESOMAR)
- Insights Association, USA (IA)
- Market Research Association of Ghana (GHAMRA)
Languages
English
Bilingual or Proficient (C2)
French
Elementary (A2)
Timeline
Market Research & Strategy Consultant
Sapience
04.2022 - 01.2024
Lead Market Insights Consultant
Emdag Consulting Limited
05.2019 - 03.2022
Master of Science - Management
Vrije Universiteit Brussel
Bachelor of Arts - Adult Education with Sociology
University of Ghana
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