Ellen Thewissen
Bilzen
Summary
Having worked in various functions and international locations within PMI, I have decided focus on a next step in my career. The key driver behind this decision is that I want to keep growing and learning in various different departments.
Due to my high level of achievement orientation and energy I am naturally a hands on person. I derive a high level of satisfaction from successfully completing a project. Additionally I have a good sense of humor and experience of building successful relationships both internally as externally.
My desire to succeed creates an attitude of outright commitment to the job I have taken on.
Within a team I am able to work dynamically and possess the necessary communication and interpersonal skills to make teamwork as efficient as possible. When working on my own, I am able to meet tight deadlines and have gained the confidence to work under high pressure.
Overview
27
27
years of professional experience
Work History
Illicit Trade Prevention Manager Benelux
Philip Morris Benelux
03.2019 - Current
- Protect the Company’s reputation from legal and reputational risks by eliminating the diversion & counterfeiting of PMI's products
- Increase awareness of illicit tobacco trade both internally by conducting internal training sessions and externally by collaborating on a constant basis with PMI Communication department.
- Develop and maintain a network of external contacts that can support in the fight against illicit trade.
- Support other departments (mainly External affairs) in reaching the ultimate goal of creating a smoke-free future.
Manager Marketing Travel Retail GKA
PMI
04.2018 - 03.2019
- Contribute to PMI strategy to build a 'smoke free future' in the business unit of Global Key Account in Duty Free
- Support PMIDF sales and market share growth by developing effective marketing activities for both CC as IQOS while respecting the budget and regulatory constraints
- Manage the team of 10 marketing executives/supervisors being remote between LatAm and Russia.
Marketing Manager Travel Retail EU
PMI
08.2014 - 04.2018
- Contribute to PMI strategy to build a 'smoke free future' in the business unit EU Duty Free & therefore launch IQOS in multiple EU DF markets
- Support PMIDF sales and market share growth by developing effective marketing activities for both CC as IQOS while respecting the budget and regulatory constraints
Marketing Supervisor Duty Free LatAm & CA
PMI
03.2012 - 08.2014
- Build and implement marketing plan in line with PMI strategy by respecting the provided budget and within the regulatory constraints
Marketing Executive EU DF
PMI
07.2010 - 03.2012
- Make a yearly marketing plan per country and per trade channel
- Present the marketing plan to the management
- Implement the plan in each trade channel and each country according to the legislations
- Provide the sales team in the different countries with the tools to achieve their goals
- Make weekly reports about the achieved goals
- Present regularly the implementations to the management
- Prepare the budget into detail according to the marketing plan.
Key Account Manager Nike/Tommy Hilfiger
Avery Dennison
08.2008 - 07.2009
- Visit developers of Nike to discuss the labelling and accessories that they request on their garment
- Get in touch with our internal creatives to start the sampling of the asked label
- Present the designed labels to Nike and discuss production planning
- Arrange production close to Nike sites all over the world
- Follow up production and delivery to all Nike warehouses.
Marketing Executive Duty Free
PMI
04.2006 - 08.2008
- Make a yearly marketing plan per country and per trade channel
- Present the marketing plan to the management
- Implement the plan in each trade channel and each country according to the legislations
- Provide the sales team in the different countries with the tools to achieve their goals
- Make weekly reports about the achieved goals
- Present regularly the implementations to the management
- Prepare the budget into detail according to the marketing plan.
Key Account Manager Duty Free Airlines
PMI
11.2005 - 04.2006
- Represent the company to the North European airlines
- Do yearly negotiations with airline operators to have our products on board and introduce sales and marketing initiatives
- Make monthly reports and presentations on the business
- Monitor and guide the airline operators to stay in line with the new cigarette-legislations in Europe.
Marketing Executive
PMI
10.2004 - 10.2005
Sales Representative Duty Free Benelux & UK
PMI
10.2002 - 09.2004
Business and Sales Analyst Benelux
PM Belgium
10.2000 - 09.2002
Sales Representative Limburg
PM Belgium
08.1998 - 09.2000
Marketing Assistant
A&O Johansson
01.1998 - 06.1998
Education
Certificate - Customs & Excise
Antwerp University
Antwerp Belgium03.2024
Internationale Marketing -
PHL Hasselt
08.1998
Skills
- Entrepreneurship
- Teamplayer & Teamleader
- Disruptive innovator
- Customer focused
- Action oriented
- Problem Resolution
- Positive Attitude
- Adaptability and Flexibility
- Presentation skills
- Project management
- Account management
- Budget management
Hobbiesandinterests
- People management
- Travel & Reading
Phone
+32 471 84 12 50
Placeofbirth
Bilzen
Certifications
- Digital Marketing, 2017, 2017, PM Rewired
- Cultural exchange program, 1997, 1997, Lygnby Denmark
Personal Information
Date of Birth: 08/22/75
Languages
Dutch
Advanced (C1)
English
Advanced (C1)
French
Upper intermediate (B2)
Spanish
Elementary (A2)
German
Intermediate (B1)
Timeline
Illicit Trade Prevention Manager Benelux
Philip Morris Benelux
03.2019 - Current
Manager Marketing Travel Retail GKA
PMI
04.2018 - 03.2019
Marketing Manager Travel Retail EU
PMI
08.2014 - 04.2018
Marketing Supervisor Duty Free LatAm & CA
PMI
03.2012 - 08.2014
Marketing Executive EU DF
PMI
07.2010 - 03.2012
Key Account Manager Nike/Tommy Hilfiger
Avery Dennison
08.2008 - 07.2009
Marketing Executive Duty Free
PMI
04.2006 - 08.2008
Key Account Manager Duty Free Airlines
PMI
11.2005 - 04.2006
Marketing Executive
PMI
10.2004 - 10.2005
Sales Representative Duty Free Benelux & UK
PMI
10.2002 - 09.2004
Business and Sales Analyst Benelux
PM Belgium
10.2000 - 09.2002
Sales Representative Limburg
PM Belgium
08.1998 - 09.2000
Marketing Assistant
A&O Johansson
01.1998 - 06.1998
Certificate - Customs & Excise
Antwerp University
Internationale Marketing -
PHL Hasselt
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