Elif Bakkal
Berlin
Summary
Results-oriented professional with over three years of experience in marketing, specializing in digital campaign management, brand management and customer needs analysis. Having a track record for delivering impressive results that contributed greatly to successful marketing strategies. With an MSc in Digital Marketing, I am committed to constantly improving my skills in this field and to thrive in a collaborative team environment.
Overview
5
5
years of professional experience
Work History
Media Planner
Mc Group
09.2024 - Current
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Planned and acquired media for multiple digital channels.
- Identified and monitored KPIs for new and existing digital media properties.
Digital Marketing Specialist
BilgeAdam Technologies
08.2023 - Current
- Implementing the content effectively to Google and LinkedIn ads
- Managing LinkedIn account, content creation and scheduling posts
- Preparing blog and newsletter to customers
- Improving search engine optimization
- Monitoring marketing strategies
- Analyzing how the campaign content is performing
Marketing Specialist
Lenovo
11.2022 - 07.2023
- Designing, implementing and analyzing quarterly marketing campaigns in order to follow the relevant sales increase:
Campaign Type: Digital (Social Media, Google Display Ads), Stand Process Management (Store Displays and Event Booths), Out-of-Home (OOH), Television, Print, Merchandise
Partners: MediaMarkt, Amazon, Hepsiburada, Trendyol... - Developing and strengthening working relationships with key suppliers, vendors and industry peers
- Measuring effectiveness of marketing, advertising and communications programs and strategies
- Optimizing every touchpoint within customer journey
Jr. Marketing Specialist
Lenovo
09.2021 - 11.2022
- Executing and following campaigns with retail sales channels and online marketplaces
- Providing social media content support in vendor channels
- Analyzing and improving retail online and store sales channels
- Managing product e-tailer kit process
- Supporting event marketing efforts by planning, executing and following up
Audit Associate
PWC
01.2021 - 09.2021
- Examining and preparing financial documentation
- Inspecting account books and accounting systems for efficiency
- Reviewing and verifying accuracy of financial records
Core Audit Trainee
PWC
01.2021 - 04.2021
- Assisting financial, auditing and controlling processes
Internship Student
Eczacibasi
09.2019 - 04.2020
- Supporting and managing finance and accounting operations in the SAP program
- Supporting foreign logistics processes
- Monitoring the daily financial traffic and arranging the necessary financial documents
Internship Student
Yapi Kredi Bank
08.2019 - 09.2019
Education
Master of Science - Digital Marketing
BSBI (Berlin School of Business And Innovation)
08.2024
Bachelor of Arts - Business Administration
Istanbul University
07.2020
Skills
- Social Media Advertising
- Digital Marketing
- Media Campaign Implementation
- Google Ads
- Microsoft Office Programs
- SPSS Program
Languages
Turkish
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Elementary (A2)
Interests
- Tennis
- Outdoor Sports
- Ceramic
Timeline
Media Planner
Mc Group
09.2024 - Current
Digital Marketing Specialist
BilgeAdam Technologies
08.2023 - Current
Marketing Specialist
Lenovo
11.2022 - 07.2023
Jr. Marketing Specialist
Lenovo
09.2021 - 11.2022
Core Audit Trainee
PWC
01.2021 - 04.2021
Audit Associate
PWC
01.2021 - 09.2021
Internship Student
Eczacibasi
09.2019 - 04.2020
Internship Student
Yapi Kredi Bank
08.2019 - 09.2019
Bachelor of Arts - Business Administration
Istanbul University
Master of Science - Digital Marketing
BSBI (Berlin School of Business And Innovation)
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