Elif Ayvali

• Facilitated end-to-end product development, ensuring seamless delivery of innovative solutions and continuous improvement of existing systems
• Directed integration projects with leading online platforms such as YemekSepeti, Getir, and Migros Yemek, managing ~60,000 orders daily
• Optimized rider management systems for over 2,000 users, enhancing assignment speed and delivery efficiency
• Collaborated with cross-functional teams to align business strategies with operational execution, providing expert support in decision-making

Achievements & Projects

• Rider Tracking Application: Spearheaded AI-powered upgrades, reducing rider assignment time by 25% and order delivery time by 20%
• New Menu Center: Consolidated three legacy platforms into a single system, supporting 3,000 restaurants and reducing data errors by 99%
• SmartBox Project: Integrated automated QR code-based order pickup, reducing manual tasks by 80% and streamlining operations
• Ara Gelsin Migration: Modernized an online ordering platform, cutting maintenance costs by 90% and improving system stability

• Coordinated payment system module development and performance improvements, ensuring optimal functionality and alignment with business goals
• Led loyalty programs and application management projects, increasing the capabilities of POS systems and driving operational efficiency
• Acted as subject matter expert for cross-functional teams, contributing insights to accelerate growth and enhance decision-making processes

Achievements & Projects

• Tikla Gelsin Mobile Application: Directed the integration of payment systems, leading a team of three developers through the product development cycle, resulting in a seamless launch and improved customer experience
• E-Archive Invoice Migration: Transformed financial workflows and enhanced reporting for the E-Invoice System, ensuring 100% data accuracy for over 20 million monthly transactions, enabling precise P&L reporting and informed decision-making

• Led the digital transition strategy for the T-MEA-CIS region, driving project rollouts and optimizations
• Managed a €5 million budget for digital development and capability enhancements
• Collaborated with global and regional teams to execute successful digital transformation projects
• Directed the deployment of digital platforms to improve customer engagement and operational efficiency
• Provided actionable customer feedback insights to inform strategic business decisions

Achievements & Projects

• Marketing Technology Platforms Roll-Outs: Led the deployment of 20+ digital platforms across the TMEA-CIS region, including Ratings & Reviews, Social Media Listening, and Issue Management platforms, improving customer feedback analysis and issue resolution
• Voice of the Consumer Turkey (VoC) Report: Directed the launch of the VoC Turkey initiative, delivering actionable insights from over 300 customer feedback entries monthly, supporting informed business strategies

• Developed and managed marketing communication strategies to enhance brand and product awareness across diverse customer segments
• Guided agencies and cross-functional teams to optimize communication journeys across all marketing touchpoints

• Designed and executed comprehensive social media strategies for global brands, ensuring alignment with overarching marketing goals
• Collaborated closely with Marketing Managers to deliver detailed weekly and monthly performance reports and analyze social media trends for actionable insights

• Planned and optimized production schedules in alignment with production capacities, sales forecasts, and inventory policies for over 300 finished products
• Led continuous improvement initiatives and spearheaded ERP system implementation projects to enhance operational efficiency