Eleanor Green

Wefox is an insurtech start-up with over 1000 employees operating in 5 European countries, with an annual turnover of €580+ million.

Reported to C-Level, as part of a 10-person marketing team, point of contact for the marketing departments, prioritised marketing tasks and projects, new product and country launches

• Led the successful rollout of a new CMS tool across five European markets, ensuring seamless integration for B2B and B2C marketing teams. Increased content accuracy, minimized errors and inconsistencies, and +25% time spent on site, demonstrating higher audience engagement. 40% faster content deployment using project plans and forecasting resources.
• Performed an in-depth competitor analysis, reshaping the brand’s marketing strategy and enhancing the existing positioning within the industry.
• Partnered with a 12-person leadership team to redefine brand voice, aligning it with evolving business goals and enhancing audience engagement.
• Strengthened relationships with C-suite stakeholders, marketing directors, and product leaders, ensuring strategic alignment across departments.

• Directed a €250K company rebrand initiative, merging three companies across four countries to support Series C funding efforts.
• Delivered a comprehensive brand strategy, including visual identity and tone of voice, contributing to a €500K German TV campaign.
• Led localization strategies for Polish market entry and Italian M&A integration, ensuring cohesive brand consistency.
• €50K+ in budget efficiencies by identifying and implementing cost-saving measures in annual financial planning

• 25% by streamlining task allocation and tracking and cut meeting times by 30% by implementing a team-wide reporting process to streamline task prioritization and stakeholder communication that reduced project turnaround times by improving decision-making through clearer reporting insights.
• Managed rebranding efforts for Austrian insurance acquisition, coordinating updates to digital and offline assets
• Controlled a €12K budget for a 2-day German insurance faire, DMK, and coordinated Sales & Marketing team of 12 that generated 150+ qualified leads, boosting partner pipeline opportunities drove 1,000+ booth visits, exceeding previous years' engagement by 30%.

• Delivered a £100K CRM implementation for 13,000+ students, improving efficiency by 30%.
• Lead cross-departmental collaboration, mitigating risks such as data migration errors & loss by performing rigorous data validation, test migrations and ensuring back up of all critical information

Created an IT roadmap and financial governance for telecom network bids and acquisitions as part of a 3 person PMO

• Managed due diligence for a £5m acquisition and facilitated cost-saving workshops, achieving a £500k reduction in network rollout expenses

• Oversaw multiple hardware rollouts across Europe, America, and Asia, ensuring seamless deployment.
• Managed a £15k events management system upgrade, delivering 2 months ahead of schedule by planning resource availability
• Coordinated 10 Project Managers to deliver an internal project management framework that standardized project management processes for 300+ global project managers, improving consistency and efficiency across teams and increased project delivery success rate by 25% through structured frameworks and best practices

Supported Head of PMO in standardising project documentation and rolling out to 200 Project Managers across Thomson Reuters

Supported the operating rhythm of the PMO by preparing agendas, and distributing Meeting Minutes and following up on Actions, tracking a Risk Issues and Decisions Log.