Eefje Van Craen
Elewijt
Summary
At Moody’s, I lead the Trade Credit team in Europe, helping corporations navigate the complexities of credit risk with data-driven solutions that simplify decision-making and automate risk management. My role focuses on transforming trade credit chaos into clarity, ensuring businesses can protect their cash flow and optimize credit limits without sacrificing efficiency. From multinationals to government projects, I collaborate with diverse industries to provide actionable insights and tailor solutions that fit their unique risk profiles.
Every day, I work with cross-functional teams to identify new market trends and build innovative credit risk tools, contributing to Moody’s portfolio of cutting-edge financial products. By driving product development and client education initiatives, I ensure our solutions address real-world challenges, from geopolitical risks to supply chain disruptions
Overview
14
14
years of professional experience
Work History
Senior Director - Industry Practice Lead Credit EA
Moody's
07.2024 - Current
- Cross-Functional Product Collaboration: Worked extensively with product strategy and development teams to design and refine data-driven credit solutions that address market trends and real-world business challenges.
- Internal Education & Enablement: Led training sessions and knowledge-sharing initiatives, empowering sales, customer success, and other internal teams with insights on evolving credit risk landscapes and Moody’s cutting-edge tools.
- Thought Leadership & Market Influence: Organized and led multiple high-profile industry events in 2024. Delivered insights on emerging topics such as interconnected risks, corporate group exposures, and market trends, while moderating panel discussions and interactive exercises to foster engagement and best-practice sharing.
- Business Growth & Client Impact: Engaged with diverse clients—including multinationals (global strategic accounts) and government projects—to drive strategic discussions around credit risk best practices, reinforcing Moody’s position as a trusted industry authority.
Co-Chair BeNe BRG
Moody's
05.2023 - Current
- Fostered an Inclusive Culture: Strengthened the company’s commitment to diversity and employee engagement by championing BRG initiatives (workshops), ensuring all voices were heard, and collaborating with executive sponsors to align on strategic goals.
- Demonstrated Collaborative Leadership: Conducted regular steering committee meetings, facilitated open communication between regional leads and BRG members, and maintained a supportive environment that encouraged cross-functional teamwork.
Director - Industry Practice Lead Credit Risk EA
Moody's
06.2021 - 06.2024
- Expanded Regional Footprint: Successfully scaled operations from Central and Eastern Europe (CEE) to encompass the entire EMEA region, spearheading market-entry strategies, securing new clients, and strengthening relationships with strategic global accounts.
- Strategic Account Leadership: Oversaw key client engagements across multiple markets, developing tailored solutions and ensuring alignment with evolving business needs to drive long-term partnership growth.
- Industry Thought Leadership: Served as a speaker and panelist at major industry events and conferences, sharing best practices, insights, and forward-looking perspectives to position the organization as a trusted thought leader.
- Product Development & Strategy Collaboration: Worked in close coordination with cross-functional teams—particularly product development and strategy—to translate market feedback into actionable product enhancements, ensuring solutions remained competitive and relevant on a global scale.
Associate Director - Subject Matter Expert Credit
Moody's Analytics Inc.
08.2017 - 05.2021
- Drove Sales & Market Outreach: Collaborated with Sales, Marketing, and Product Management teams to design and execute go-to-market strategies; delivered targeted client demos, guided RFI/RFP responses, and led Proof of Concept (POC) processes to win new business.
- Cross-Functional Enablement: Provided internal training and coaching to Sales, Relationship Managers, and Product Consultants, equipping them with advanced use cases, product knowledge, and market insights to identify and pursue growth opportunities.
- Industry Advocacy & Thought Leadership: Engaged with industry associations and standard setters, spoke at conferences, authored white papers, and maintained social media presence to enhance Moody’s market credibility and drive adoption of credit risk solutions.
- Product Innovation & Feedback Loop: Gathered market trends and regulatory requirements, translating them into product enhancements and new solution offerings; built business cases to future-proof Moody’s Analytics portfolio against evolving industry needs.
Advisor Credit Risk Solutions BeNeLux
Bureau Van Dijk
01.2012 - 07.2017
- Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
- Collaborated with product strategy and development teams to align offerings with customer needs and market demands, resulting in consecutive 20%+ annual growth.
- Maintained up-to-date knowledge on industry trends and regulations, ensuring accurate advice was provided to clients at all times.
- Mentored junior advisors, fostering a supportive team environment focused on growth and learning.
Junior Auditor
Deloitte
09.2010 - 12.2011
- Financial Statement Analysis & Compliance: Gained hands-on experience reviewing financial statements in accordance with GAAP/IFRS and identifying material misstatements or potential risk areas.
- Audit Methodologies & Data Analytics: Utilized Deloitte’s audit methodology and data analysis tools (e.g., Excel, audit software) to efficiently test controls and validate transactional data.
- Client Communication & Team Collaboration: Worked closely with clients to gather documentation, clarify audit findings, and present recommendations, while collaborating in diverse teams to meet strict reporting deadlines.
Education
Master of Science - Business Engineer
VUB - University of Brussels
Brussels01-2010
Bachelor of Science - Business Engineer
VUB - University of Brussels
Brussels01-2008
Skills
- Change management
- Innovation and Problem-Solving
- Stakeholder Management
- Solution Selling
- Effective Communication
- Continuous Learning
- Strategic Thinking
- User and Market Research
- Public Speaking
- Event Planning and Coordination
Languages
Dutch
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Advanced (C1)
German
Beginner (A1)
Additional Information
- Women in Sales Steerco
- Women in Sales Mentoring Program
- Private Tutor
- School Board Member
- Cat & Dog Enthusiast
- Twin Mom
Timeline
Senior Director - Industry Practice Lead Credit EA
Moody's
07.2024 - Current
Co-Chair BeNe BRG
Moody's
05.2023 - Current
Director - Industry Practice Lead Credit Risk EA
Moody's
06.2021 - 06.2024
Associate Director - Subject Matter Expert Credit
Moody's Analytics Inc.
08.2017 - 05.2021
Advisor Credit Risk Solutions BeNeLux
Bureau Van Dijk
01.2012 - 07.2017
Junior Auditor
Deloitte
09.2010 - 12.2011
Master of Science - Business Engineer
VUB - University of Brussels
Bachelor of Science - Business Engineer
VUB - University of Brussels
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