Dries Jaspers
Commercial Director
Boortmeerbeek
Summary
Dynamic commercial leader seeking a Director-level role with a strong strategic component and preferably international or European scope. Passionate about driving business growth through customer-centric strategies, new client acquisition, and market expansion, while ensuring long-term relationships and client satisfaction. Experienced in managing Sales, Marketing, and Customer Service teams, defining go-to-market strategies, and leading organizations toward sustainable growth. Thrives in environments where strategic decision-making, business development, and market positioning play a key role in shaping the future of the company. Proven track record of leading teams to achieve business objectives and fostering collaborative environments. Known for adaptability and delivering results through effective problem-solving and negotiation skills.
Overview
24
24
years of professional experience
4
4
Languages
Work History
Commercial Director
PostNL Belgium
02.2019 - Current
- Act as a strategic partner to the CEO and executive board, contributing to company-wide commercial decision-making
- Lead the sales, marketing, and customer service departments to deliver strong business performance and customer satisfaction
- Develop and execute sales strategies to drive growth and strengthen market position
- Monitor market trends and identify strategic opportunities for new products and services
- Collaborate with the marketing department on marketing plans, campaigns, and trade show initiatives to support brand positioning and revenue growth
- Build and maintain strong relationships with key accounts, ensuring long-term partnerships and revenue stability
- Optimize customer experience by managing SLAs and continuously improving customer service performance
- Motivate and coach a multidisciplinary team, setting objectives, monitoring performance, and fostering professional development
- Represent Belgium in international Sales Management Team meetings, sharing best practices and aligning strategies across markets
- Provided extensive leadership by effectively communicating strategic goals and plans.
Director Sales - Key Accounts
Alphabet Belgium (BMW Group)
07.2017 - 01.2019
- Defined and executed the long-term commercial strategy, translating strategic goals into actionable plans
- Led and inspired a team of 16 sales professionals, focusing on performance, development, and individual strengths
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
Regional Sales Director (Dutch & German Market)
bpost
01.2012 - 07.2017
- Led and motivated a high-performing sales team of 8 professionals across the Dutch and German markets, fostering engagement and accountability
- Conducted regular performance reviews, both remotely and face-to-face, ensuring continuous improvement and goal alignment
- Set and monitored individual and team objectives, aligning with overall business targets
- Managed the sales pipeline and drove the generation of new opportunities to consistently meet annual revenue goals
- Oversaw sales forecasting and reporting, providing clear visibility to senior management and enabling informed strategic decisions
- Actively monitored market trends and developments, translating insights into actionable strategies
- Collaborated closely with the Marketing department to design and execute targeted campaigns, events, and trade show initiatives for regional growth
- Maintained and strengthened relationships with key accounts, ensuring customer satisfaction and long-term partnerships
- Prepared and managed budgets, regularly reassessing forecasts and addressing deviations to maintain financial discipline
Key Account Manager Parcels & E-commerce (Dutch & German Market)
bpost
01.2011 - 12.2011
- Managed and developed strategic accounts within diverse market, focusing on international mail solutions or Parcels & E-commerce
- Responsible for prospecting for new customers and building a strong network within B2B segments
- Maintained lasting relationships with existing customers through proactive follow-up, consultative sales, and customer-focused solutions
- Prepared, presented, and followed up on quotes, including negotiations at the executive level to secure long-term contracts
- Achieved commercial objectives by actively managing the sales pipeline and converting new opportunities
- Analyzed market developments and competition to implement appropriate commercial strategies
- Optimized processes to increase customer satisfaction and strengthen retention
- Actively collaborated with internal teams (Operations, Finance, Customer Service) to ensure the seamless execution of client projects
Key Account Manager International Mail (Belgian market)
bpost
08.2007 - 12.2010
- Similar responsibilities in diverse markets and products
Account Manager Sales & Risk Management Solutions
Dun & Bradstreet
01.2002 - 07.2007
- See details in LinkedIn Profile
Account Manager
Directo
10.2001 - 01.2002
- See details in LinkedIn Profile Dries Jaspers
Education
MBA - Marketing
04.2001 -
- Dissertation: Competitive analysis of the Belgian telecom market
Skills
Commercial management & strategy implementation
Custom
- Mini MBA - Masterclass in management – IFBD (February 2022 – 6 days)
- Strategic Coaching – SCG Academy (November 2020 – 6 days)
- Coach the coach – Atlas Grow How (April 2018 – 1 day)
- Social Selling - LinkedIn – Scredible (September 2015 – 1 day)
- Management “Van leiden naar begeleiden” – Penta Management (April 2013 - 5 days)
- Leading Expert Teams – bpost Academy (February 2012 - 5 days)
Custom
- Software excellent knowledge of MS Teams and MS Office (Word, Excel, Powerpoint, Outlook) excellent knowledge of Salesforce and Siebel
- Youth movement 11 years active member (1984-1995)
- Interests: running, mountain biking, skiing
Timeline
Commercial Director - PostNL Belgium
02.2019 - Current
Director Sales - Key Accounts - Alphabet Belgium (BMW Group)
07.2017 - 01.2019
Regional Sales Director (Dutch & German Market) - bpost
01.2012 - 07.2017
Key Account Manager Parcels & E-commerce (Dutch & German Market) - bpost
01.2011 - 12.2011
Key Account Manager International Mail (Belgian market) - bpost
08.2007 - 12.2010
Account Manager Sales & Risk Management Solutions - Dun & Bradstreet
01.2002 - 07.2007
Account Manager - Directo
10.2001 - 01.2002
VLEKHO - MBA, Marketing
04.2001 -
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