Donna Alexandra Hovsepian
Avenue Comte Gérard D'Ursel 152, 1390 Grez-Doiceau
Summary
Organized, cheerful and dependable candidate, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
15
15
years of professional experience
Work History
Brand Manager for KFC Belgium
KFC Holdings
10.2022 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Organized and delivered training sessions for new product content and technological advancements.
- Conducted research and analysis to determine brand positioning and messaging.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Communications and PR Manager
Euro NCAP
04.2019 - 10.2022
- Wrote press materials and delivered presentations to media representatives.
- Collaborated with automotive engineers to coordinate advertisements and promotions.
- Communicated with media monthly to build relationships and optimize press coverage.
- Coordinated press releases and handled press inquiries for Euro NCAP.
- Reported on press coverage recaps to determine areas for improvement.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Marketing, Graphics and Communications Manager
Delitraiteur (Groupe Louis Delhaize)
01.2017 - 03.2019
- Identified appropriate marketing channels and target customers for campaigns.
- Developed campaigns and specific marketing strategies for clients.
- Wrote engaging and successful marketing, advertising, and website copy.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Coordinated the Dutch speaking franchisers.
- Worked closely with in-house design team to develop visuals for content.
- Onboarded new team members and coached personnel in marketing tasks.
Mass Marketing and Publicity Manager
Cora (Groupe Louis Delhaize)
01.2012 - 01.2017
- Developing artwork in collaboration with the design agencies of all the promotional materials for the Belgian market and Luxembourg.
- Edited and enhanced existing artwork and graphics.
- Met with directors and marketeers to present mockups and collect information for adjustments.
- Completed final touches for projects before rollout.
- Created and managed the website campaigns to increase brand engagement.
Assistant Mass Marketing and Publicity
Cora (Groupe Louis Delhaize)
11.2010 - 01.2012
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Utilized Adobe Photoshop and InDesign to create promotional flyers and advertisements.
- Generated leads through phone calls, emails and face-to-face interactions.
- Proofread marketing collateral ahead of printing to eliminate errors.
Administrative Assistant and Translator
BCCA
09.2008 - 11.2010
- Executed record filing system to improve document organization and management.
- Translated technical reports from French into Dutch and/or English.
- Assisted development and implementation of new administrative procedures.
- Coordinated and scheduled meetings and conference calls to optimize scheduling of senior staff.
- Formatted CE and Benor certificates.
Education
Master of Arts - Applied Linguistics (Multilingual Communication)
Vlekho Business School
Brussels2008
Skills
- Fast Learner
- Diligent
- Able to Multitask
Languages
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Dutch
Bilingual or Proficient (C2)
Italian
Intermediate (B1)
German
Elementary (A2)
Timeline
Brand Manager for KFC Belgium
KFC Holdings
10.2022 - Current
Communications and PR Manager
Euro NCAP
04.2019 - 10.2022
Marketing, Graphics and Communications Manager
Delitraiteur (Groupe Louis Delhaize)
01.2017 - 03.2019
Mass Marketing and Publicity Manager
Cora (Groupe Louis Delhaize)
01.2012 - 01.2017
Assistant Mass Marketing and Publicity
Cora (Groupe Louis Delhaize)
11.2010 - 01.2012
Administrative Assistant and Translator
BCCA
09.2008 - 11.2010
Master of Arts - Applied Linguistics (Multilingual Communication)
Vlekho Business School
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