Devi Raj Prem Kumar Doddi

Project 1: Hybrid Business Unit Workflow Implementation Project 2: Eloqua Support & Troubleshooting Project 3: Marketo–Workcast API Integration Project 4: Multi-Platform API Integrations Project 5: Zapier SSO Integration Project 6: Business Analyst – Application Integrations Business Analyst Responsibilities Additional Contributions at TCS

• Implemented a hybrid workflow for managing multiple business unit leads, enabling seamless operations for the client.
• Created Eloqua assets including Emails, Landing Pages, and Forms.
• Managed the Orchestration section by overseeing Campaigns, Programs, and Program Builders.
• Handled audience segmentation using Segments, Shared Filters, and Shared Lists.
• Led the successful migration from native Salesforce integration to the new SFDC App Integration without disrupting existing workflows.
• Provided ongoing support for all Eloqua-related activities.
• Delivered comprehensive support for an existing Eloqua project.
• Diagnosed and resolved both common and rare technical issues, improving platform stability and user confidence.
• Designed and delivered a complete end-to-end integration between Marketo and Workcast via API.
• Collaborated closely with the API development team to ensure a smooth and efficient implementation.
• Built and deployed end-to-end API integrations between:
  Marketo and Bizzabo
  Eloqua and Bizzabo
• Worked in tandem with API developers to ensure robust and secure data exchange between systems.
• Implemented Zapier SSO Integration in collaboration with the Azure AD Team, enhancing security and user management efficiency.
• Served as a Business Analyst across three key applications.
• Integrated custom applications into Oracle Eloqua via an Internal Gateway Bridge.
• Led the integration of Connective eSignatures, enabling digital signature services within the ecosystem.
• Conduct Product Backlog Grooming sessions and prioritize requirements for Sprint Planning.
• Lead Functional Analysis for new projects and enhancement requests.
• Translate business needs into comprehensive and scalable Solution Designs.
• Develop creative, user-friendly solutions and maintain clear documentation for development, testing, and end users.
• Estimate project efforts and assess impact on IT infrastructure.
• Follow up on assigned project deliverables to ensure timely completion.
• Guide development teams through the SDLC, ensuring alignment with functional requirements.
• Report project status to stakeholders and proactively flag potential risks.
• Provide operational support during major incidents.
• Support weekly/monthly production releases and deployment activities.
• Pre-Sales and POC Involvement: Actively participated in new project discussions, developed Proof of Concepts (POCs), and contributed to business acquisition efforts.
• Talent Acquisition: Served as a member of the technical interview panel, selecting high-performing candidates for the Customer Experience (CX) Group.

Business Analyst & Eloqua Integration Lead

• Acted as the Single Point of Contact (SPOC) and Business Analyst for Eloqua management and its integration with Salesforce (SFDC).
• Provided end-to-end support for Eloqua operations across multiple business units, ensuring smooth campaign execution and data synchronization.
• Oversaw campaign management, and proactively identified and resolved issues related to Salesforce integration.
• Contributed to POC (Proof of Concept) discussions by offering technical insights on Eloqua capabilities, and supported the implementation of new business workflows aligned with strategic goals.

Business Analyst & Eloqua Integration Lead Salesforce Work Salesforce Marketing Cloud (SFMC) Work

• Served as the Single Point of Contact (SPOC) and Business Analyst for Eloqua management and its integration with Salesforce (SFDC).
• Delivered comprehensive support for Eloqua operations across multiple business units, ensuring seamless campaign execution and data synchronization.
• Led campaign management activities and proactively resolved integration issues between Eloqua and Salesforce.
• Participated in Proof of Concept (POC) discussions, providing strategic technical inputs on Eloqua’s capabilities and assisting in the implementation of new business workflows aligned with enterprise objectives.

1. Configuration and Customization

• Created and customized Objects, Fields, Custom Labels, and Users.
• Managed Lead Validation and Conversion processes.
• Built relationships between Contacts, Accounts, and Opportunities.
• Designed and implemented Profiles and Page Layouts to enhance user experience and role-specific access.

2. Data Management (Apex Data Loader, Force.com, SOQL)

• Performed Create, Read, Edit, Delete (CRED) operations using SOQL.
• Supported APEX job management for data cleansing, including troubleshooting and issue resolution.

3. Web Development (Visualforce & Apex)

• Played a key role in the analysis, design, and development of a custom web application using Visualforce, Visualforce Components, and Apex Triggers.
• Integrated Visualforce pages with the Eloqua Marketing Cloud system.
• Managed multilingual web content using Custom Labels and Translation Workbench.

4. Reporting & Dashboards

• Developed a variety of custom reports and dashboards tailored to specific business needs.
• Automated weekly, monthly, and annual reporting processes to support data-driven decision-making.
• Designed and implemented automated workflows for customer communications through campaigns.
• Created marketing assets including Emails, Landing Pages, and Forms.
• Managed Data Extensions for advanced segmentation and Lead Nurturing workflows, enhancing marketing personalization and effectiveness.