Denis Mispelaere
Orroir
Summary
Dynamic Sales Leader with a proven track record in revenue growth through innovative sales strategies. Expertise in Sales Strategy Development, Client Relationship Management, and Market Analysis, complemented by knowledge in Marketing, Quality, and Supply Chain. Recognized for exceptional leadership and communication skills that drive team performance and enhance organizational success.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Sales Director (Board member)
Paticeo
09.2023 - Current
- Demonstrated strong resilience, leadership and adaptability to deliver in volatile environments, overcoming significant organizational and operational challenges to ensure business continuity and commercial stability.
- Increased sales profitability (gross margin + 4% vs. Y-1) by developing and implementing strategic plans and setting performance goals for the sales team.
- Streamlined sales processes by identifying inefficiencies & implementing new tools; CRM, standard product range, automated price list, P&L analysis, Budgets and providing training to the team.
- Managed team of sales & product management (3 Sales Manager - 2 Junior Product Manager), providing guidance, coaching and support.
Chief Operating Officer
Nutrition Partners
02.2021 - 09.2023
- Developed high protein chips and biscuits (vegan and reduced in sugars) - Achieved Nutriscore A - 40% protein for chickpeas and Nutriscore B for potato chips.
- Completed chips production line, achieving a capacity of 40kg per hour.
- Implemented S.O.P. & automated Excel files to follow activities (procurement, production, traceability)Implemented
- HACCP quality system, ensuring product safety and compliance standards.
- Collaborated with agencies on brand, website and packaging marketing initiatives.
Sales Manager France-Asia-Africa
Desobry
10.2018 - 01.2021
- Achieved €10M in revenue through effective sales management.
- Established strong relationships with key clients, enhancing customer retention and satisfaction.
- Secured new clients, including Monoprix(Fr) and HomePlus (Kr), generating €550K revenue.
- Expanded product range at Intermarché, contributing €300K in additional sales.
- Supervised and trained two sales associates to enhance team performance.
- Launched or revised over 10 private label products to increase market competitiveness.
- Directed sales department for three months during leadership transition.
Sales Manager France
Innovis
01.2018 - 10.2018
- Managed distributors (1 M€) to retain existing relationships and grow share of business.
- Implemented comprehensive customer relationship management strategy, by addressing concerns effectively, improving client satisfaction and loyalty. Turned a declining market (-15% vs. Y-1) to a growing one (+50% vs. Y-1).
Export Manager & more
Dely Wafels
05.2011 - 01.2018
- Increased frozen waffle sales from €0.9M to €4.5M yearly turnover.
- Achieved annual growth of 5% in the mature French market.
- Identified and secured opportunities in emerging markets like Japan and China.
- Implemented regional pricing strategies, enhancing profits by up to 25% per region.
- Developed 80% of ISO-FSSC 22000 quality documentation for compliance.
- Managed logistics, human resources, administration, and overall operations efficiently.
Education
Master - Managing Sciences
F.U.Ca.M.(UCL Mons)
Mons01-2007
Skills
- Sales team leadership and training
- Strategy formulation (Market expansion, Product,)
- Strong interdepartmental expertise
- Improvement of sales workflows
- Budget management expertise
- Cross-cultural communication skills
- Cross-functional project coordination
- Food safety regulations
- Proficient in Microsoft Office (VBA programming), Notion
- Experienced with Microsoft Dynamics AX, Qlik,
Certification
Notion Essentials Certified
Languages
French
Bilingual or Proficient (C2)
English
Advanced (C1)
Dutch
Intermediate (B1)
Spanish
Beginner (A1)
Timeline
Sales Director (Board member)
Paticeo
09.2023 - Current
Chief Operating Officer
Nutrition Partners
02.2021 - 09.2023
Sales Manager France-Asia-Africa
Desobry
10.2018 - 01.2021
Sales Manager France
Innovis
01.2018 - 10.2018
Export Manager & more
Dely Wafels
05.2011 - 01.2018
Master - Managing Sciences
F.U.Ca.M.(UCL Mons)