Hi, I’m
Darijan Prokop
MANAGING PARTNER | COMMERCIAL & REGIONAL BUSINESS LEADER
Zagreb
Summary
Commercial and general management executive with more than 20 years of experience in the dental industry, spanning country management, regional sales leadership, market development, distributor management and strategic account growth. Currently Managing Partner of BEGO Croatia, following a continuous progression within the BEGO Group from Area Sales Manager Alpe Adria to Executive Director and General Manager. Combines hands-on dental technology expertise with strong commercial judgement, cross-border leadership and long-term relationship building across Central and Southeast Europe.
Overview
4
Languages
5
Certifications
25
years of professional experience
Work History
BEGO Croatia D.o.o. / BEGO GmbH & Co. KGZagreb
Managing Partner
10.2024 - Current
Job overview
- Lead the strategic, commercial and organizational development of the Croatian business, with responsibility for sustainable growth, market positioning and stakeholder management.
- Drive regional business development and strengthen cooperation with distributors, dental service organizations, universities, key opinion leaders and strategic clinical partners.
- Guide commercial priorities, team development and cross-functional execution while representing the company toward headquarters and external stakeholders.
- Mentored junior staff, providing guidance on professional development and best practices in management.
- Oversaw financial planning, budgeting, and resource allocation to maximize profitability.
- Negotiated high-value contracts with clients, securing profitable partnerships for the company.
- Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
- Led recruitment efforts to attract top talent, contributing to a highly skilled workforce capable of meeting client demands effectively.
BEGO Croatia D.o.o. / BEGO GmbH & Co. KGZagreb
General Manager
01.2019 - 09.2024
Job overview
- Held overall responsibility for the Croatian subsidiary, including commercial performance, operations, business planning, people leadership and external representation.
- Built long-term customer and institutional partnerships and expanded BEGO’s visibility through education, clinical collaboration and key-account development.
- Led the local organization through continued growth and increasing strategic relevance within the wider region.
- Managed budget implementations, employee evaluations, and contract details.
BEGO Croatia D.o.o. / BEGO GmbH & Co. KGZagreb
Executive Director & Area Sales Manager Alpe Adria
10.2018 - 12.2018
Job overview
- Spearheaded change management initiatives, facilitating smooth transitions during organizational restructuring.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
BEGO GmbH & Co. KGZagreb
Area Sales Manager Alpe Adria Region
01.2013 - 09.2018
Job overview
- Developed sales and market presence across Croatia, Slovenia, Bosnia and Herzegovina and Serbia.
- Built, supported and developed distributor networks, key accounts and opinion-leader relationships across the region.
- Defined sales targets, monitored performance, analyzed competitors and reported regional results to senior management.
- Recruited and trained sales personnel and supported local marketing, education and product-launch activities.
Dentsply AustriaZagreb
Area Sales Specialist
02.2005 - 12.2012
Job overview
- Managed dealer and end-customer relationships across Croatia, Slovenia, Bosnia and Herzegovina and Serbia.
- Supported key accounts and opinion leaders; planned local marketing activities and organized courses, lectures and congresses.
- Provided product, application and technical consulting and managed quality-related customer issues.
- Developed and maintained strong relationships with clients to drive sales growth.
- Negotiated contracts with clients, ensuring mutually beneficial terms for both parties involved.
- Increased market share with launch of new products and expansion of existing customer base.
Medical Intertrade d.o.o., Sveta NedeljaZagreb
Sales Representative – Dentistry & Dental Technology
10.2002 - 02.2005
Job overview
- Managed sales, purchasing, invoicing and receivables-related activities for dental products and laboratory solutions.
- Maintained supplier and customer relationships, supported key accounts and organized educational events.
Dental Laboratory Željka Sviben, SesveteZagreb
Dental Technician
10.2001 - 09.2002
Job overview
- Gained practical laboratory experience in dental technology, forming the technical foundation for a subsequent commercial leadership career in the dental industry.
Education
VERN' University of Applied SciencesZagreb
Business Communication Management
01-2012
VERN' University of Applied SciencesZagreb
Business Administration
01-2009
Health School ZagrebZagreb
Dental Technician
01-2001
Skills
P&L & Business Planning
Commercial Strategy
Sales Leadership
Stakeholder management
Cross-functional execution
Board reporting
Budget forecasting
Additional Information
Contact details of professional references are available upon request.
Certification
Achieve Global – Professional Selling Skills (2005)
Timeline
Managing Partner
BEGO Croatia D.o.o. / BEGO GmbH & Co. KG
10.2024 - Current
General Manager
BEGO Croatia D.o.o. / BEGO GmbH & Co. KG
01.2019 - 09.2024
Executive Director & Area Sales Manager Alpe Adria
BEGO Croatia D.o.o. / BEGO GmbH & Co. KG
10.2018 - 12.2018
Area Sales Manager Alpe Adria Region
BEGO GmbH & Co. KG
01.2013 - 09.2018
Area Sales Specialist
Dentsply Austria
02.2005 - 12.2012
Sales Representative – Dentistry & Dental Technology
Medical Intertrade d.o.o., Sveta Nedelja
10.2002 - 02.2005
Dental Technician
Dental Laboratory Željka Sviben, Sesvete
10.2001 - 09.2002
Health School Zagreb
Dental Technician
VERN' University of Applied Sciences
Business Administration
VERN' University of Applied Sciences
Business Communication Management
DIGITAL & OTHER
- Advanced user of Microsoft Excel, Word and PowerPoint
- Driving licence: Category B
- Boat licence: Category B
INTERNATIONAL EXPOSURE
Extensive experience through trade fairs, lectures, commercial negotiations and partner development across Europe, including Germany, Austria, Spain, Hungary, Serbia, Romania, Albania, Kosovo, North Macedonia, Greece, the United Kingdom, Poland and Sweden.