Charles Eeckhout

Are you looking to elevate your marketing game? I can help you in developing and optimizing your marketing strategy to boost growth, maximize profits, and build a high-performing team.

• Leading the marketing activation plans for Kellanova BeNeLux across 3 categories
• Heading a team of 3 permanent employees and 1 intern
• Part of the BeNeLux leadership team

• Managed a portfolio of 3 international laundry brands Vanish, Calgon & Woolite.
• Built the long-term brand & trade marketing strategy, from concept creation down to execution, through all classes of media and channels, Including digital and E-commerce.
• Experience: driving brand equity, category growth, creating compelling ATL plans, defining new shopper journeys, and people management.

• Tasks: developed the off-shelf strategy & vision for the Petcare & Food portfolio
• Experience: people management, engaged associates & navigated complex challenges, delivered consistent results.

• Tasks: led the development and execution of the seasonal portfolio. Developed the off-shelf strategy & vision for the confectionery portfolio.
• Experience: decision quality, dealing with ambiguity, project management, priority setting & planning.

• Tasks: knowledge & understanding of Wholesalers, Vending Operators and Pull Customers. Led an objective channel & category vision
• Experience: customer centric, performance monitoring & planning, analytical skills.

• Tasks: responsible for chocolate and ice cream sales in Luik for all retailers
• Experience: field sales, negotiation skills, in-store promotions, account management.