Caroline Peeters
Brasschaat
Summary
Results-driven and creative professional with over 20 years of experience in inside sales, business development and account management within the networking and cybersecurity distribution sector.
Known for a genuine sense of empathy that builds lasting customer relationships, and the perseverance to see every challenge through to a successful outcome. Strong track record in quoting, order processing and growing accounts through up-selling and cross-selling, with proven leadership experience in team management and collaboration with leading vendors.
Overview
23
23
years of professional experience
Work History
Account Manager
Westcon
Diegem, Belgium
01.2012 - 02.2026
- Managed own customer portfolio in the networking and cybersecurity sector
- Actively grew accounts through up-selling and cross-selling
- Built and maintained long-term customer relationships
- Developed strategic account plans aligning client needs with business objectives.
- Analyzed market trends to identify opportunities for account growth and expansion.
- Implemented process improvements that streamlined operations and increased efficiency.
Inside Sales – Team Lead
Westcon
Vilvoorde, Belgium
10.2005 - 01.2012
- Full order processing and administrative follow-up
- Expanded and coached the inside sales team
- Primary point of contact for customers and internal escalations
- Fostered collaboration between sales and marketing teams to align messaging and initiatives.
- Mentored junior sales representatives, enhancing their skills and confidence in client interactions.
- Led inside sales team to exceed quarterly targets through strategic planning and execution.
Business Development Manager
Tech Data
Ternat
01.2005 - 10.2005
- Positioned Citrix and Nortel products in the Belgian market
- Set up product presentations and events for resellers
- Supported the sales channel in go-to-market activities
- Developed strategic partnerships to enhance service offerings and drive revenue growth.
- Conducted market analysis to identify emerging trends and opportunities for business expansion.
- Managed client accounts, nurturing relationships to ensure customer satisfaction and retention.
Inside Sales
Azlan
Berchem, Belgium
09.2002 - 01.2005
- Prepared and followed up on quotes for IT products and solutions
- Processed and tracked customer orders
- Customer contact and administrative support for the sales team
- Managed the Inside Sales pipeline, ensuring a steady flow of qualified leads for the sales team to close deals effectively.
Education
Bachelor Applied Information Technology -
Karel De Grote Hogeschool
Antwerp06.2002
Bachelor Marketing -
Karel De Grote Hogeschool
Antwerp, Belgium06.2000
Skills
- Account Management
- Business Development
- Pipeline Management
- Customer service
- Networking & Security knowledge
- Up- & Cross-selling
- Power BI
- Languages NL, FR, ENG
Timeline
Account Manager
Westcon
01.2012 - 02.2026
Inside Sales – Team Lead
Westcon
10.2005 - 01.2012
Business Development Manager
Tech Data
01.2005 - 10.2005
Inside Sales
Azlan
09.2002 - 01.2005
Bachelor Applied Information Technology -
Karel De Grote Hogeschool
Bachelor Marketing -
Karel De Grote Hogeschool
Personal Information
Title: IT Sales & Account Management Professional