Candelaria IGLESIAS
Brussels
Summary
Highly accomplished Senior Marketing Leader with over 13 years of experience in developing and executing impactful commercialization strategies across the medical device, pharmaceutical, and healthcare industries in EMEA and Latin America. Adept at leading global-to-regional strategy alignment, managing cross-functional teams, and driving product lifecycle management from concept to launch. Demonstrated success in accelerating market penetration and delivering revenue growth through patient-centric solutions. Proven track record in fostering KOL relationships and navigating complex regulatory environments. Skilled in leading with data-driven insights, optimizing team performance, and transforming market challenges into business opportunities.
Overview
16
16
years of professional experience
Work History
Senior Matrketing Manager EMEA Therapeutics
Terumo Blood and Cell Technologies
09.2021 - Current
- Lead strategic marketing and commercialization efforts for the therapeutic business unit, encompassing Cell & Gene Therapies, Oncology, Hemato-oncology, Rare Diseases, and Neurology, across the EMEA region
- Drove the development and execution of the Stem Cell Collections Strategy, increasing market share to over 90% in EMEA by implementing innovative, customized solutions in the cell therapy landscape
- Launched Extracorporeal Photopheresis (ECP) solution and played a key role in shaping regional regulatory guidelines for the product
- Defined training strategies to enhance clinical capabilities and sales effectiveness, improving sales performance in key therapeutic areas
- Drove with Sales Excellence and Patient Access teams initiatives to generate scientific data, Key Stakeholders and KOLs engagement, gather customer feedback and competitive intelligence, enabling the development of high-impact marketing strategies that increased revenue and market share
Regional Marketing Manager Latin America
Terumo Blood and Cell Technologies
10.2018 - 08.2021
- Directed strategic marketing initiatives across the Latin American region, leading to a 6% net sales growth in FY20 compared to FY19
- Executed a successful launch of a new automated processing platform in 10 countries, significantly enhancing regional service offerings
- Led annual planning and virtual engagements, coordinating over 15 virtual events, more than 100 hours of training, and the involvement of 27 Key Opinion Leaders (KOLs)
- Managed a multidisciplinary team focused on commercial marketing, scientific marketing, and marcom, driving customer access initiatives that strengthened the company's presence in the region
Brand Manager Jim Beam, Maker´s Mark
Beam Suntory-Bodega Norton
08.2017 - 09.2018
- Developed and executed brand portfolio strategies tailored to omnichannel and market-specific requirements
- Tracked and analyzed key performance indicators (KPIs) for brands, identifying risks and opportunities that contributed to a 22% increase in net sales
- Led the planning and execution of sales and marketing strategies to drive product growth and market penetration
- Managed relationships with main KOLs and Key Stakeholders including large food retailers, grocery and convenience retailers
Jr. Brand Manager Danone Brand
Danone
08.2015 - 08.2017
- Managed marketing strategies for Danone’s drinkable SKUs, which represented 60% of the company's market share
- Developed brand identity and digital strategies that maintained a 95% share of voice across campaigns and digital platforms
- Collaborated with cross-functional teams to execute two major brand campaigns, leveraging global influencers to increase brand awareness in order to reposition Danone’s brand in the market
Sr. Marketing Analyst Consumer Health Care
Boehringer Ingelheim
08.2013 - 07.2015
- Led the launch of Boehringer’s first natural-based product, Bisolhelix, through a comprehensive 360 campaign, including social media for the first time
- Increased brand consideration and choice by 15% in pharmacies through the development and execution of customer loyalty and educational programs
- Oversaw and comprehensively managed the development of loyalty educational plans for main customers, increasing brand consideration and choice by 15% in pharmacies
Marketing Assistant and Analyst
Boehringer Ingelheim
01.2009 - 07.2013
Education
Master of Business Administration (MBA) -
Universidad De Buenos Aires
Buenos Aires, Argentina09-2020
Business Administration Degree -
Universidad De Buenos Aires
Buenos Aires, Argentina01-2018
Technical Bilingual Degree: Kauffrau - Foreign Trade & Wholesale
Deutsch Argentinische Industrie Und Handelskammer
Buenos Aires, Argentina01.2010
Skills
- Strategic Marketing & Leadership
- Product Commercialization & Lifecycle Management
- Market Expansion & New Product Launches
- Customer Insights & Market Analysis
- Value-Based Pricing & Market Access
- Go-to-Market Strategy
- Key Opinion Leader (KOL) Engagement
- Sales Enablement & Training
- Regulatory & Compliance Knowledge
- Team leadership
- Creative direction
- Strategic planning
- Project planning
Personal Information
Citizenship: Swiss
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
French
Beginner (A1)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Reading
Spending time with my daughter
Visiting new places and restaurants
Painting
Timeline
Senior Matrketing Manager EMEA Therapeutics
Terumo Blood and Cell Technologies
09.2021 - Current
Regional Marketing Manager Latin America
Terumo Blood and Cell Technologies
10.2018 - 08.2021
Brand Manager Jim Beam, Maker´s Mark
Beam Suntory-Bodega Norton
08.2017 - 09.2018
Jr. Brand Manager Danone Brand
Danone
08.2015 - 08.2017
Sr. Marketing Analyst Consumer Health Care
Boehringer Ingelheim
08.2013 - 07.2015
Marketing Assistant and Analyst
Boehringer Ingelheim
01.2009 - 07.2013
Master of Business Administration (MBA) -
Universidad De Buenos Aires
Business Administration Degree -
Universidad De Buenos Aires
Technical Bilingual Degree: Kauffrau - Foreign Trade & Wholesale
Deutsch Argentinische Industrie Und Handelskammer
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