Summary
Overview
Work History
Education
Skills
Timeline
Volunteering
Generic

Veysel Çağrı ÇAYLAK

Senior Product Management Director
Basel,Switzerland

Summary

Accomplished IT executive with 17+ years of successful track record overseeing leading roles on numerous large scale regional & global transformation projects. Seasoned working with many multi-national companies across different industries and technology domains. Passionate about innovation, new technologies and turning emerging disruptive ideas into business reality. Married with two kids, loves being in the nature, travelling to culture & nature diverse destinations, playing music and uses them as the source of creativity. An active volunteer of social organizations who aims to create a difference in society and the world.

Overview

15
15
years of professional experience
10
10
years of post-secondary education
3
3
Languages

Work History

Senior Product Management Director

Bayer Consumer Health
Basel, Switzerland
05.2020 - Current
  • Leading global team of 15 IT Product Managers and Specialists (100+ external) with end-to-end accountability to develop and scale cross-functional, integrated digital platforms along value chain.
  • Set and manage 15+ million EUR yearly budget for HCP channels sales activation- business impact +2% Net Sales & Market Share, +2-3% Sales Efficiency.
  • Managing portfolio of global roll-out programs such as CRM (>3K internal user), Data Powered Sales (>30K external users) to boost sales productivity and activate omni-channel customer engagement across EMEA, APAC and LATAM.

Digital Transformation Lead

AB InBev
Belgium, Leuven
05.2018 - 05.2020
  • Accountable for portfolio of ABI Europe Commercial Retail Digital transformation initiatives (yearly budget ~10 million USD).
  • Supervised team of 20+ people internally and externally and created 3+ million USD revenue growth impact and improved Promotional ROI in 2019.
  • Led organizational transformation to Agile delivery model with internal and external delivery partners involved.

Sales Enablement Executive

Accenture Technology
Brussels, Belgium
09.2016 - 04.2018
  • Successfully played pivotal role to shape, pursue, and win deals through developing cost-effective and delivery-optimized solutions for Accenture BeLux clients by working with top sales executives and subject matter experts across different countries
  • Worked closely with Sales Executives in 7 multi-million EUR technology deals (2 wins) and led process to translate customer needs into solution as Bid Manager (largest one being 23 million EUR)

Consulting Manager

Accenture Technology
Brussels, Belgium
03.2011 - 09.2016

Performed leading roles for large scale SAP projects, from business process analysis to domain specific consultancy activities. Some of major client engagements amongst many others (e.g. Cargill, AB InBev, Alcatel Lucent and Barry Callebaut):

  • Dow Chemical: Worked at one of the key global SAP initiatives within EMEA region and assumed Site Assessment Lead, Data Track Lead and Regional UAT Test Manager roles for (go-live for 35 countries, 7900 end-users, 38 site and 98 manufacturing plants)
  • Coty: Led Europe Data Integration team that is responsible for integrating P&G's divested Beauty Care Business into Coty environment after acquisition ($12.5 Billion to merge 43 P&G Beauty Brands with Coty)

Digital Product Manager

Hewlett Packard Company
Brussels, Belgium
02.2007 - 03.2011

Successfully managed master data deliverables for various SAP R/3 implementations for P&G in EMEA. Evolved into Digital Product Manager role for one of the most business critical data products in Procter & Gamble's IT landscape, including customer facing, portfolio management and domain specific consultancy activities

  • Managed one of largest commercial integration project between Procter & Gamble and WELLA which integrated 6 European countries (DACH, BE, NL and FR) in P&G's global SAP system.
  • Grown revenue of application from 1.2 million USD to 4+ million USD
  • Led design & development team which consists of 25+ people across 4 HP Best Shore locations (US, Belgium, Philippines and India)

Education

Digital Disruption, Executive Education Program -

IMD
Switzerland
04.2021 - 06.2021

Business Analytics For Leaders, Executive Education Program -

IMD
Switzerland
01.2021 - 03.2021

Master of Science - Management

VUB, Solvay Business School
Belgium
09.2010 - 07.2013

Master of Science - Applied Computer Science

VUB
Belgium
09.2006 - 09.2007

Bachelor of Science - Electronics Engineering

Uludag University
Turkey
09.2000 - 06.2006

Skills

    Digital Transformation

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Timeline

Digital Disruption, Executive Education Program -

IMD
04.2021 - 06.2021

Business Analytics For Leaders, Executive Education Program -

IMD
01.2021 - 03.2021

Senior Product Management Director

Bayer Consumer Health
05.2020 - Current

Digital Transformation Lead

AB InBev
05.2018 - 05.2020

Sales Enablement Executive

Accenture Technology
09.2016 - 04.2018

Consulting Manager

Accenture Technology
03.2011 - 09.2016

Master of Science - Management

VUB, Solvay Business School
09.2010 - 07.2013

Digital Product Manager

Hewlett Packard Company
02.2007 - 03.2011

Master of Science - Applied Computer Science

VUB
09.2006 - 09.2007

Bachelor of Science - Electronics Engineering

Uludag University
09.2000 - 06.2006

Volunteering

  • 2013– 2017 General Coordinator, Turkish Connections Platform - a non-profit civil initiative which brings more than 1000 professionals together from various backgrounds. The main activity areas are Entrepreneurship & Innovation, EU and Social & Cultural diversity.
  • 2014- 2017 Founding Partner, InnoCampus - InnoCampus is a collaborative, nonprofit project initiative on entrepreneurship & innovation in Turkey providing an innovation and entrepreneurship experience to university students.
Veysel Çağrı ÇAYLAKSenior Product Management Director