Branislava Popov
Baarle-Hertog
Summary
Experienced professional with a strong background in horticulture-related roles. Passionate for analyzing agronomic practices and identifying gaps to sustainably intensify crop production. Skilled in problem-solving and optimizing performance. Successfully managing projects and collaborating with teams. Committed to continuous learning and staying current with industry trends to contribute to organizational success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Product Business Manager
Driscoll's of Europe
04.2020 - Current
- Cross-Functional alignment and commercial planning
- Executing the allocation plan in 0-52 weeks scope
- Liaison between commercial and production teams
- Supporting planning process across sales channels and regions in order to achieve strategic and tactical targets
- Working closely with Account management, Product leadership, Master scheduling and Operations
Variety Testing Officer
Naktuinbouw
02.2018 - 02.2020
- DUS examination on new plant varieties
- Performing DUS tests for vegetable and ornamental plant species
- Processing applications for National Listing, EU and National PBR
- Variety descriptions for vegetable and ornamental species
- Updating fruit variety database (National Trade List- NRR)
- UPOV, CPVO, EU Commission content
- Collecting and analysing data
- Correspondence with clients
- Reporting to authorities
Horticulture Advisory Activities
HortiNova B.V.
05.2016 - 07.2018
- Volunteering in soft fruit advisory sector
- Field observations
- Soil biology and improvements
- Plant nutrition norms in plant production and plant propagation
- Plant sap analysis, soil balance analysis - readings and recommendations
- Control of weeds, pests and diseases
Associate Breeder
Rose Dümmen Orange B.V.
03.2017 - 02.2018
- Breeding of cut roses and pot roses
- Managing breeding activities in all stages
- Planning and setting up trials
- Phenotyping and selection
- Collecting and analysing data
- Interaction and collaboration with plant pathologists, molecular biologists, product management and sales personnel in various projects
- Managing rose Plant Breeders' Rights applications
Project Leader
Aardbei-Extra B.V.
05.2016 - 03.2017
- Managing all the aspects of soft fruit production and plant propagation
- Introducing different ways of plant propagation in other countries
- Leading the project in Serbia and monitoring activities in Hungary and Croatia
- Working closely with horticulture advisors
- Delegating responsibilities and supervising the work of executives
Associate Breeder
Pheno-Geno Roses
02.2010 - 05.2016
- Selection of mother plants
- Phenotyping activities
- Leading the breeding plan activities in all stages
- Selection of F1 population, collecting and analysing phenotypic data
- Seed management
- Testing selected plant material in other countries
- Leading outdoor cut rose project
- Managing greenhouse propagation of plants in all breeding stages
- Coordinating open field trials
- Supervising activities of propagation personnel
Guest Researcher
Hyperrose Project
04.2010 - 01.2012
- Developing and executing molecular breeding strategy
- Collecting and analysing data
- Presenting and reporting results
- Implementing project results on in vivo plant material
- Supervising and training students
- Liaising between Hyperrose Project research group and its subsidiary companies Roath B.V., Netherlands and Pheno-Geno Roses d.o.o., Serbia
Education
M.Sc. (Genetics and Plant Breeding) -
University of Novi Sad
06.2015
B.Sc. (Horticulture) -
University of Novi Sad
03.2010
Skills
- Presentation skills
- Planning
- Decision-Making
- Complex problem solving
- Cross-Functional Collaboration
- Cross-Functional Communication
- Documentation And Reporting
- Revenue Generation
- Data Analysis
- Data Collection
- Analytical Thinking
Certification
- November 2018 Examination of Applications for Plant Breeders' Rights WIPO course DL-305
- November 2015 Assertive communication course
- September 2015 Internet Marketing, Novi Sad, Serbia
- June 2014 Plant Variety Protection course, Naktuinbouw, The Netherlands
- June 2014 Introduction to the UPOV System of Plant Variety Protection under the UPOV Convention - WIPO course DL-205
- October 2011 IPM- Integrated Pest Management Ede, PTC+, The Netherlands
Projects and workshops
- March 2019 Presentation and workshop on plant nutrition demands in strawberry production and plant propagation. Event supported and organized by Dutch Embassy of Agriculture in Serbia
- November 2018 Presentation on plant certification process and plant protection (PBR) in Soft Fruit varieties. Supported by Dutch Embassy and Ministry of Agriculture in Serbia
- November 2016 Workshop on plant nutrition demands, market trends of soft fruit plant production and propagation. Event organized and supported by Sector for Agriculture - Dutch Embassy in Serbia
- March 2015 Improving rose production methods in a region of Vojvodina. Project founded by Provincial Government of Vojvodina
- December 2014 Presentation on Seminar for the national extension service, supported by Sector for Agriculture by Dutch Embassy in Serbia
- February 2014 Workshop about Introducing Integrated Pest Management in small scale rose farms in the region of Vojvodina. Founded and supported by Provincial Government of Vojvodina
- June 2013 Cross-border project '3R' between Croatia and Serbia. Funded by EU
Personal Information
- Date of Birth: 05/13/85
- Nationality: Hungarian/ Serbian
Hobbies and Interests
- Travelling
- Reading
- Fitness
- Dance
Accomplishments
(2008) University Rector Award - Best Scientific Paper for B.Sc. in Faculty of Agriculture, University of Novi Sad, Serbia
(2008) International Science Contest Best Second Prize in an European Contest organized by Wroclaw University of Environmental and Life Sciences, Poland
(2007) University Rector Award Best Scientific Paper for B.Sc. in Faculty of Agriculture, University of Novi Sad, Serbia
(2007). International Science Contest Best Third Prize in an European Contest organized by Faculty of Agriculture, University of Novi Sad, Serbia
Languages
Serbian
First Language
English
Proficient (C2)
C2
Dutch
Upper Intermediate (B2)
B2
Russian
Elementary (A2)
A2
Timeline
Product Business Manager
Driscoll's of Europe
04.2020 - Current
Variety Testing Officer
Naktuinbouw
02.2018 - 02.2020
Associate Breeder
Rose Dümmen Orange B.V.
03.2017 - 02.2018
Horticulture Advisory Activities
HortiNova B.V.
05.2016 - 07.2018
Project Leader
Aardbei-Extra B.V.
05.2016 - 03.2017
Guest Researcher
Hyperrose Project
04.2010 - 01.2012
Associate Breeder
Pheno-Geno Roses
02.2010 - 05.2016
M.Sc. (Genetics and Plant Breeding) -
University of Novi Sad
B.Sc. (Horticulture) -
University of Novi Sad
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