Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
Training
BARBARA FEIJEN

BARBARA FEIJEN

Blégny,WLG

Summary

Senior Salesforce Functional Lead with over 15 years of experience delivering business-critical solutions across the Salesforce ecosystem, including CPQ, Sales Cloud, Service Cloud, Experience Cloud, Salesforce Einstein, with a focus on AI-driven capabilities, inclusing AgentForce. Expertise in translating complex business needs into scalable, user-centric solutions that enhance performance, boost efficiency, and elevate customer satisfaction. Proven track record of building strong relationships with stakeholders and business units through design thinking to identify challenges, define requirements, and guide implementation in multi-cloud environments. Extensive international experience across 20+ countries fosters a deep appreciation for cross-cultural collaboration and adaptability, driving a passion for innovation and continuous improvement in digital transformations.

Overview

17
17
years of professional experience
13
13
Certification

Work History

Senior Salesforce Functional Analyst & Team Lead

Capgemini
07.2023 - 07.2025
  • Company Overview: Global IT consulting leader providing comprehensive technology services and digital solutions across enterprise sectors, with significant Belgian operations.
  • Acted as a trusted advisor to clients by aligning business objectives with technical implementations within the Salesforce ecosystem.
  • Led discovery workshops to gather business requirements, define functional solutions, and design cross-cloud strategies.
  • Translated strategic vision into actionable user stories and supported Agile delivery in international teams.
  • Mentored junior analysts and consultants, contributing to pre-sales efforts, solution proposals, and client demonstrations.
  • Delivered high-impact projects in Salesforce, including CPQ and multi-cloud implementations for clients such as Michelin and Atlas Copco.
  • Developed effective improvement plans in alignment with goals and specifications.
  • Gathered, organized and input information into digital database (Jira, Confluence, Microsoft DevOps).
  • Reviewed and tested plans and criteria to meet functional and technical requirements.
  • Analyzed existing systems and databases and recommended enhancements to solve business needs
  • Performed internal system acceptance to deliver well-tested enhancements and meet business requirements.
  • Communicated and explained business requirements to team members to understand and implement functional demands.
  • Applied effective time management techniques to meet tight deadlines.

Senior Salesforce Business & Functional Analyst

KCS IT
02.2020 - 06.2023
  • Company Overview: Lisbon-based IT services firm (est. 2008) specializing in outsourcing, Salesforce solutions, and strategic consulting for 150+ clients globally, with 400+ employees across Portugal, Belgium, and Luxembourg.
  • Delivered scalable, user-friendly, and optimized Salesforce solutions for clients such as Qelp, EDF Luminus, Riverbank, and Ahold Delhaize.
  • Facilitated workshops to understand pain points and gather requirements, perform gap analysis and translate functional requirements to scalable solutions.
  • Supported POs in creating and prioritizing the backlog using Jira
  • Analyzed existing systems and databases and recommended enhancements to solve business needs
  • Experience in writing User Stories, Acceptance Criteria and Solution Strategy in Jira, Confluence and Microsoft DevOps.
  • Provided training to end-users and administrators.
  • Communicated and explained business requirements to team members to understand and implement functional demands.
  • Assisted management in drafting rollout plans, cutover strategies, and roadmaps.
  • Reviewed and tested plans and criteria to meet functional and technical requirements.
  • Troubleshot incidents reported by end-users to schedule system changes and identify permanent solutions.
  • Performed internal system acceptance to deliver well-tested enhancements and meet business requirements.

Senior Salesforce Business & Functional Lead

Everis Brazil (ABinBev)
07.2017 - 01.2020
  • Company Overview: São Paulo-based management consultancy (est. 2001) delivering IT advisory, digital transformation, and business process outsourcing (BPO) services, backed by NTT Data.
  • Led a global Salesforce rollout for ABInBev across Africa, Asia, and the Americas.
  • Conducted workshops to gather requirements and facilitated design thinking sessions for product definition and roadmaps.
  • Created and managed the backlog in Jira
  • Provided training for end-users and administrators.
  • Salesforce Team Leader
  • Liaised between IT infrastructure team and other personnel to assist with resolution of system issues.
  • Wrote effective documentation for each client system to deliver comprehensive sets of requirements and alignment with business objectives using Confluence
  • Facilitated front to back solution design value chain for accountable team members.
  • Developed and implemented reports and presentations for key stakeholders and senior management.

Salesforce Business & Functional Analyst

OSF Digital
02.2015 - 05.2017
  • Company Overview: Global digital transformation leader (2,200+ employees) and Salesforce Platinum Partner, recognized for AI-powered Customer 360 implementations and connected commerce strategies across 50+ countries.
  • Delivered Salesforce solutions for renowned clients including Nissan, L'Oréal Paris, GEFCO, Predator Nutrition, World Kitchen, and Boston Foundation.
  • Managed requirement gathering processes.
  • Met with clients to understand business requirements, perform gap analysis and translate functional requirements.
  • Oversaw Salesforce administration and provided user training.
  • Assembled and participated in requirement-gathering sessions to define and document functional specs, configurations, enhancements and custom reports.
  • Reviewed and tested plans and criteria to meet functional and technical requirements.
  • Communicated and explained business requirements to team members to understand and implement functional demands.
  • Performed internal system acceptance to deliver well-tested enhancements and meet business requirements.
  • Analyzed existing systems and databases and recommended enhancements to solve business needs

Salesforce Administrator

ASIS Tax Tech
01.2009 - 01.2015
  • Company Overview: Pioneering #TaxTech firm (est. 2009) providing AI-driven compliance software and consulting for SPED/eSocial, serving Brazilian enterprises and accounting firms with fiscal automation solutions.
  • Customized Sales Cloud for Sales, Projects/Delivery, HR, and Finance teams.
  • Trained users and enhanced adoption across departments.
  • Set up and controlled user access levels across databases to protect important data.
  • Wrote and maintained business and functional specifications to document process and requirements.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Gained strong leadership skills by managing projects from start to finish.
  • Gained extensive knowledge in data entry, analysis and reporting.

Education

Information Technology

Universidade Estacio, Sao Paulo, Brazil
01.2015

No Degree - Psychology

Faculdade De Jaguariuna, Jaguariuna, Sao Paulo, Brazil
11-2010

Skills

  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Salesforce CPQ
  • Salesforce Data Cloud
  • Salesforce Agentforce
  • Salesforce Experience Cloud
  • Salesforce Einstein
  • Business Analysis
  • Functional Analysis
  • Functional Solution Design
  • Data Mapping & Integration
  • Processes & Workflows
  • Agile Methodology
  • Design Thinking
  • Active Listening
  • Leadership
  • Critical Thinking
  • Stakeholder Engagement
  • Cross-Cultural Communication
  • Problem Solving
  • Prioritization
  • Process optimization
  • Continuous improvement
  • Coaching and mentoring
  • Team collaboration
  • Stakeholder engagement
  • Documentation management (Confluence, Jijra and MS DevOps)
  • Business reporting
  • Knowledge sharing

Certification

  • Salesforce Administrator - Salesforce 2015
  • Salesforce Sales Cloud - Salesforce 2020
  • Salesforce Service Cloud - Salesforce 2023
  • Salesforce AI Specialist - Salesforce 2024
  • Agent blazer Champion - Trailhead 2025
  • Public Sector Solutions L2 - Capgemini Industry University 2025
  • Banking Solutions L1 - Capgemini Industry University 2025
  • Fundamentals of Product Ownership - KCS IT
  • Fundamentals of Project Management - KCS IT
  • Babok 2.0 - Business Analysis - Vanzolini Foundation 2012
  • BPM and BPMN Analysis Process - Training Education

LANGUAGES

Portuguese - Native
Bilingual or Proficient (C2)
English - Fluent
Bilingual or Proficient (C2)
Spanish - Fluent
Advanced (C1)
Dutch - Beginner
Beginner (A1)
French - Beginner
Beginner (A1)

Timeline

Senior Salesforce Functional Analyst & Team Lead - Capgemini
07.2023 - 07.2025
Senior Salesforce Business & Functional Analyst - KCS IT
02.2020 - 06.2023
Senior Salesforce Business & Functional Lead - Everis Brazil (ABinBev)
07.2017 - 01.2020
Salesforce Business & Functional Analyst - OSF Digital
02.2015 - 05.2017
Salesforce Administrator - ASIS Tax Tech
01.2009 - 01.2015
Universidade Estacio - , Information Technology
Faculdade De Jaguariuna - No Degree, Psychology

Training

  • Generative AI
  • Time Management
  • Design Thinking
  • Solving Complex Problems Using Design Thinking
  • Scrum Foundations
  • Green IT
  • Mastering Workshops with Design Thinking
  • Requirements Gathering & Specifications
  • L2 Global Public Services
  • L1 Global Banking

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