Arnaud Dubois

Design and execute sales and marketing strategies for 45 Midas franchised centers in Belgium. Member of the Direction Committee

• Strategic Leadership – Define and implement sales strategies and commercial offer aligned with corporate objectives, ensuring sustainable growth. Average of 10% growth since 2 years.
• Business Development – Identify new market opportunities, acquire high-value franchising candidates, and expand strategic partnerships with major franchising group.
• Marketing & Product Collaboration – Implemented innovative offline, digital and CRM campaigns to drive customer engagement and increase brand awareness to 80%.
• Key Account Management– Build and maintain strong relationships with major franchisés, driving retention and upselling.
• Team Management – Recruit, train, and lead high-performing sales and marketing teams to exceed revenue targets.
• Performance & Market Insight– Monitor KPIs, analyze market trends, and provide actionable insights to guide business decisions.

As a member of the Direction Committee, I have led, with my teams, key Offers and Marketing initiatives to enhance business performance and brand visibility.

• In charge of the Offer and Marketing strategy for the 54 Auto5 Centers in Belgium (member of the Mobivia/Norauto Group).
• Led the offer management strategy, overseeing product ranges, pricing strategy, promotions and campaigns.
• Managing the marketing process for product categories that deliver consistent annual growth of 5–10%.
• Boosted brand visibility for Auto5 in Belgium, achieving brand awareness of over 85%.

Business in Action supports companies by optimizing, developing and implementing their marketing & trade marketing strategy.

• Successfully launched a new decorative product range for Stoopen & Meeüs securing its integration across targeted distribution channels (2016 – 2018)
• Initiated and drove the Paint2Paint project, pioneering decorative paint recycling solutions and fostering sustainable practices in the market (2016 – 2018)
• Designed and executed the business plan for introducing the Caparol brand into the Belgian retail market, establishing a strong market presence from launch (2013 – 2014)

DAW SE is the 3rd largest building paints manufacturer in Europe (Caparol).

Business challenge: growing as a challenger brand with limited ressources, in a Belgian flat market.

• Development and implementation of the Belgian Retail Strategy & Commercial Distribution Model.
• Grew market share in a declining market; introduced pro-brand to consumer segment.
• Relaunched ‘Premium Clean’ (+139%) and developed Belgian retail and distribution strategy.
• Member of Direction Committee

AkzoNobel Consumer Paint brands in 31 EMEA countries. 1€ billion Sales, 40 million in-store investments.

• Develop strategic framework (guidelines and recommendations) for point-of-sales across 31 countries.
• Establish a Best in Class EMEA Category Management approach in the countries
• Creation of an ideal, inspirational store environment in order to maximize sales effectiveness
• Developed strategic framework for point-of-sale across 31 countries.
• Member of the International Marketing Team Committee

Customer Marketing strategy for Prof & Retail Belgian brands, €150 million sales, €3 million store investments.

• Led customer marketing for professional and retail brands with a team of 7 people.
• Member of the Boards of Management Committee of AkzoNobel Belgium.

Development and implementation, with a team of 13 people, of the Channel Management strategy, 3 brands, 65 million sales, 1,5 million in-store investment.

• Reduced supply chain costs by 10% via redesign; achieved 10% average growth/store.
• Development & implementation of the Levis Paint Store concept, representing €20 million sales revenues (+10% yearly average selling-out growth).
• Winner ‘Must Win Battle Award’ AkzoNobel Europe (Best in Class Channel Strategy).
• Member of the Managing Board of AkzoNobel Belgium Decorative Paints.

• Developed, managed and followed-up 40% of company turnover with retailers as Brico, Gamma, Hubo, Mr Bricolage.
• Achieved 12% annual growth in Large Scale Outlet segment.

• Developed Levis Shop Concept; improved sales by 15% per store within a year.