Anusha Kogunde Vijaya

Unbxd is an AI-powered E-commerce site search solution and product discovery platform that helps brands exponentially scale online with relevant and personalized user experience. Unbxd has customers across the globe and aids Medium to Enterprise level e-commerce owners

• Creating GTM strategy to drive Product Adoption and Demand Generation.
• Content Asset Creation (Blogs, Case studies and Product Brochures)
• Successfully ran more than 15 Marketing campaigns a month to increase brand awareness and Lead Generation.
• Email Marketing alone had a CTR of 10%-19% & increase in Form submissions by 3x.
• Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives like Battle cards and sales decks

FirsHive is a customer data platform that empowers B2B and B2C marketers to sift through huge amounts of complex customer data. FirstHive has secured Global Logos and its client base is largely located in the US, the Middle East, and the ASEAN region

• Specialized in running ABM campaigns by creating GTM strategies to different geographies.
• Demand Generation: Campaign Management, Budgeting and Analytics. Increase in MQLs by 7x times
• Collaborated closely with cross-functional teams, between product, sales, and marketing, to ensure alignment of messaging and product information for effective content creation.
• Churned out more than 10 pieces of content per quarter for demand generation
• Ran multiple campaigns on various Ad Platforms for lead gen and Brand Awareness.
• SEO Optimization for website and blog site.
• Sales Operations: CRM management, Managing sales data, Reporting sales and campaign results, Sales collateral creation, and MIS

• Customer Marketing: NPS, Product training videos.
• Collaborated with the product and engineering team to ensure alignment between product features and customer needs, resulting in updated release notes and knowledge base.
• Campaign Management: Coordinated and executed marketing campaigns, including webinars, and email marketing which led to a 21% increase in lead generation.
• Content creation- Worked on writing & designing Case Studies and blogs.
• Sales Enablement: Supported the creation of sales training materials and provided product knowledge support to the sales team, Maintenance of CRM and MIS

• Areas handled: Social Media Strategy, End-to-end Project Handling, Thought Paper Leadership.
• Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
• Adapted design concepts to different media formats, including web, social media, print, and video
• Promoted positive collaboration among trainees, encouraging teamwork and problem-solving skills.

• Gaining a complete understanding of the product offering and creating of digital marketing strategy
• Managed the company’s social media accounts, resulting in a 70% increase in followers
• Developed and managed a social media strategy that increased engagement with the target audience by 23%