Anthony Serrien
Brasschaat,VAN
Summary
Seasoned Commercial Director with a proven track record at Nestle Nespresso S.A., excelling in business strategy and stakeholder management. Spearheaded strategic acquisitions and negotiated high-value contracts, boosting sales revenue significantly. Demonstrates exceptional leadership and problem-solving abilities, fostering team growth and driving company expansion with a creative and data-driven approach.
Overview
22
22
years of professional experience
Work History
Commercial Director OOH
Nestle Nespresso S.A.
07.2020 - Current
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Installing strategic acquisition, retention and expansion targets to drive commercial impact.
- Implemented efficient processes for lead generation and management, optimizing sales conversion rates while fostering teams with a determined spirit.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
- Increased sales revenue by developing and implementing strategic marketing plans tailored to specific industries.
- Managed a team of sales professionals, providing ongoing coaching and support to drive individual performance.
Global Strategic Accounts
Nestle Nespresso HQ (CH)
01.2017 - 06.2020
- Negotiated favorable pricing terms with Global prospects/customers through data-driven analysis and skilled negotiations, resulting in business growth.
- Managed relationships across global boundaries and time zones through strategic partnerships and strong value propositions.
- Understood and formulated business requirements for commercial trade contracts.
- Managed cross-functional teams to ensure effective collaboration and implementation of global contracts.
- Collaborated with strategic partners to develop and manage key performance indicators and quality assurance processes.
- Liaised with internal and external stakeholders to identify and leverage contract value opportunities.
- Assessed areas of service concern and developed improvement plans.
- Conducted global sales trainings to align strategic selling methodology
Sales Manager
Nestle Nespresso S.A.
04.2015 - 12.2016
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
Key Account Manager
Nestle Nespresso
07.2011 - 04.2015
- Built and maintained strong client relationships to drive business growth.
- Strengthened client relationships through regular communication and effective problemsolving.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Expanded key account base by identifying and cultivating new business opportunities.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
Business Developer Large Accounts
Manpower SA
01.2009 - 06.2011
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Aligned product offerings with client needs by working closely with local agencies to enhance features and functionalities.
- Drove revenue growth by creating tailored solutions for clients based on their unique needs and requirements.
- Played a pivotal role in the successful acquisition of new clients by crafting compelling proposals that showcased the company''s unique value proposition.
Office Manager
Manpower SA
03.2006 - 12.2008
- Build a strong new team of 4 consultants, while having the end responsibility for the commercial strategy and end to end P&L.
- Improved the results of the agency ranked 64 out of 86 nationally to enter in the top 5 of high performing agencies within 14 months.
Account Executive Sales
Graydon NV
03.2003 - 02.2006
- Acquisition of new customers, providing credit management and data tools
Education
Bachelor Marketing - Marketing Economics
Karel De Grote Hogeschool
Antwerp, Belgium07-2022
Skills
- Business Strategy
- Management
- Team player
- Stakeholder management
- Change oriented
- Problem-solving
- Data driven
- Inclusive approach
- Out of the box thinker -Creative vision
- Commercial strategy development
- Creative vision
- Excellent communication
- Decision-making
Languages
Dutch
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
German
Elementary (A2)
Timeline
Commercial Director OOH
Nestle Nespresso S.A.
07.2020 - Current
Global Strategic Accounts
Nestle Nespresso HQ (CH)
01.2017 - 06.2020
Sales Manager
Nestle Nespresso S.A.
04.2015 - 12.2016
Key Account Manager
Nestle Nespresso
07.2011 - 04.2015
Business Developer Large Accounts
Manpower SA
01.2009 - 06.2011
Office Manager
Manpower SA
03.2006 - 12.2008
Account Executive Sales
Graydon NV
03.2003 - 02.2006
Bachelor Marketing - Marketing Economics
Karel De Grote Hogeschool
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