I am a versatile manager and communication professional with more than 25 years of experience in European Union institutions, Estonian national authorities and private sector. I work well in dynamic environments, love to learn new thing and make things happen.
Overview
25
25
years of professional experience
Work History
Head of Cabinet
European Court of Auditors
LUXEMBOURG
02.2023 - Current
Managing the work of the Cabinet of Keit Pentus-Rosimannus, Member of the European Court of Auditors, and supporting all aspects of her work.
Supporting Ms Pentus-Rosimannus in her role as the Member for Institutional Relations, including relations with the Council of the EU and the European Parliament.
Leading the work on performance audits on topics such as critical raw materials, green transition, energy and agriculture.
Shaping and executing the Member’s communication strategy and stakeholder relations, both by steering the work of relevant specialists in the Cabinet and direct involvement in the preparation of press briefings, interviews, articles and social media activities.
Member and Communication Advisor in the Cabinet
European Commission
Brussels
12.2019 - 01.2023
Developed and executed Commissioner’s Simson's communication strategy, handled relations with international and Brussels-based media, and the Commission’s Spokesperson's Service. Prepared press conferences, interviews, and media engagements, and drafted speeches, social media posts, and responses to media inquiries.
Was responsible in the Cabinet for extrnal energy engagement and relations with the International Energy Agency, International Renewable Energy Agency and the UN, as well as covering G7 and G20 preparation and participation.
Lead Cabinet’s non-portfolio work on European Semester and EMU, external policy, defence and security, sanctions on third countries, Euro use in energy contracts, justice and rule of law, and equality and gender issues.
Represented the Cabinet at the EXCO (Group for External Coordination) meetings, preparing the College on a weekly basis on current international issues and coordinating positions for international fora.
Press Officer for the European Semester and EMU
European Commission
02.2018 - 11.2019
Continued with my tasks as berfore (returning to the Commission after 10 months with the Estonian Presidency) with added responsibilities during the Spokesperson's maternity leave.
Coreper I Spokesperson
Estonian Presidency of the Council
03.2017 - 01.2018
Steering and executing the media relations of the Presidency on all Coreper I topics (including energy and climate, competitiveness, transport, social and digital policy and agriculture).
Preparing and chairing all Presidency press conferences on the ministerial level within the remit of Coreper I and coordinating the media engagements of the Estonian ministers.
Replying to all Coreper I related media inquiries, preparing lines to take, organising and providing briefings for journalists in different formats and running the Presidency Coreper I Twitter account.
Contributing to the overall strategy and message creation for the Presidency and acting as a speechwriter for the Prime Minister, Ministers and Ambassadors in the context of the Presidency.
Press Officer for the European Semester and EMU
European Commission
11.2014 - 03.2017
Handling the Commission's daily media relations on the European Semester, Economic and Monetary Union and macroeconomic developments, including the preparation of press material and lines to take, organising press conferences and briefing journalists.
Serving as the main liaison for the Executive Vice-President Dombrovskis in the Spokespersons’ Service and providing communication support on his visits.
Adviser to the Minister
Estonian Ministry for Environment
06.2011 - 11.2014
Agenda setting and strategy, communication, stakeholder engagement and internal coordination.
Supporting the Minister on all issues related to Green Growth Group of EU Climate ministers and serving as her Sherpa for European Resource Efficiency Platform.
Representing the Ministry on the Supervisory Boards for Estonian Environmental Research Centre (as the Head of the Supervisory Board), AS Elron and the Private Forest Centre Foundation.
Corporate Identity, Public Affairs and Communications Manager
Coca-Cola Baltic States
01.2008 - 05.2011
Planning, managing and executing The Coca-Cola Company's PR activities in Estonia, Latvia and Lithuania, including media relations (as spokesperson), crisis management, lobby, CSR and social media.
Spokesperson and Head of Communication Department
Estonian Ministry of Finance
06.2005 - 12.2007
Overseeing the ministry's external and internal communication and management of a team of 8 people.
In addition to the usual media relations, stakeholder management and crisis communication, my responsibilities included strategic planning and coordination of the communication of EU Funds and Estonia’s Eurozone accession.
PR Adviser
Tallinn City Administration
03.2003 - 05.2005
External and internal communication, including planning, media relations, information campaigns and programs, web site and local newspaper.
Adviser to the Minister
Estonian Ministry of Culture
09.2001 - 02.2003
The Minister's personal communication, including speechwriting, press statements and media engagements.
Education
MA - Communication and Public Relations
University of Tartu
06-2005
Skills
Media relations
Strategic communication
Stakeholder engagement
Crisis management
Speechwriting
Press conference coordination
Social media strategy
International relations
Project management
Team leadership
Analytical thinking
Strategic planning
Custom
PR Person of the Year, Estonian Public Relations Association, For the Presidency communication (jointly with colleagues).
Languages
English
Advanced
C1
Awards
2017 PR Person of the Year by the Estonian Public Relations Association
Timeline
Head of Cabinet
European Court of Auditors
02.2023 - Current
Member and Communication Advisor in the Cabinet
European Commission
12.2019 - 01.2023
Press Officer for the European Semester and EMU
European Commission
02.2018 - 11.2019
Coreper I Spokesperson
Estonian Presidency of the Council
03.2017 - 01.2018
Press Officer for the European Semester and EMU
European Commission
11.2014 - 03.2017
Adviser to the Minister
Estonian Ministry for Environment
06.2011 - 11.2014
Corporate Identity, Public Affairs and Communications Manager
Head of Marketing Communications at Aetas Retail Private Limited (Art Of Time)Head of Marketing Communications at Aetas Retail Private Limited (Art Of Time)