Summary
Overview
Work History
Education
Skills
Affiliations
Interests
Timeline
Generic

Anna Raffaelli

Regional & Global Business Development Lead
Berlin

Summary

Global business leader with 15+ years’ experience driving strategic partnerships, revenue growth, and client success across apparel, consumer goods, manufacturing, and consulting. Skilled at building C-level relationships, navigating complex organizations, and leading cross-functional teams to deliver on ambitious growth strategies. Strong communicator with a proven record of unlocking opportunities in international markets. Passionate about combining commercial excellence with innovation and impact.

Overview

15
15
years of professional experience
5
5
Languages

Work History

Regional Manager DACH & Global Practice Area Sales Lead (Manufacturing & Industry)

The Carbon Trust
10.2023 - Current
  • Established and scaled the Berlin office and legal entity for the DACH region.
  • Lead commercial strategy, client relationships, and delivery across key sectors (apparel, sports, manufacturing, industry).
  • Global Sales Lead for the Manufacturing & Industry practice area, driving partnerships with multinational clients and aligning sector strategy across regions.
  • Support clients on their Net Zero transformation, engaging stakeholders up to executive level.

Senior Sales Manager, Sports & Sustainability

Zalando SE
01.2022 - 09.2023
  • Managed key global accounts and led new brand acquisition in BeNeLux & Sports.
  • Built and nurtured executive-level partnerships, tailoring strategies to business priorities.
  • Project lead for outdoor sports brands, delivering growth and brand impact.
  • Actively involved in DEI leadership (Zalando Women Network), strengthening internal client communities.

Sales Director DACH

ProntoPack Spa
06.2018 - 12.2021
  • Directed business development in DACH, achieving revenue growth with multinational FMCG clients.
  • Negotiated joint business plans, managed cross-border teams, and streamlined processes.
  • Promoted and directed creation of ProntoPack Foundation, building partnerships with public/private stakeholders.

Freelance

Consultant, Trainer & Project Manager
04.2015 - 06.2018
  • Designed and delivered sales, negotiation, and client management training.
  • Supported commercial strategy and stakeholder engagement in social innovation projects.

General Manager

Welfare Italia Servizi
01.2014 - 01.2016
  • Defined strategy, industrial and business plans.
  • Managed stakeholder relations and partnerships at executive level.

Business Development Manager

Mondi
04.2012 - 12.2013
  • Identified new B2B opportunities and maintained OEM relationships across Europe.

Sales Manager

M-real / MetsaBoard
01.2011 - 04.2012
  • Managed multinational accounts and drove regional sales growth.

Education

MBA - Business Administration

MIP, Politecnico Di Milano
Milano, Italy
05-2009

Executive Master in Sales Management - Sales And Business Development

24ORE Business School
Milano, Italy
01.2016

MA & BA International Relations - International Relations

University of Florence
Firenze, Italy

ICF Certified Coach - undefined

InCoaching
01.2025

Skills

  • Global Client Partnership Management
  • Executive Stakeholder Engagement (CEO, CMO, C-suite)
  • Business Development & Revenue Growth
  • Joint Business Planning & Negotiation
  • Cross-functional Leadership
  • Strategic Communication & Influence
  • Complex Organization Navigation

Affiliations

  • DEI Lead, Zalando Women Network (2022–2023)
  • City Councilor & President of Women’s Council, Trento (2020–2022)
  • Co-founder & Director, ProntoPack Foundation (2019–2022)
  • Board Member, MUSE Science Museum (2011–2014)

Interests

Mountain sports

Marathoner

Timeline

Regional Manager DACH & Global Practice Area Sales Lead (Manufacturing & Industry)

The Carbon Trust
10.2023 - Current

Senior Sales Manager, Sports & Sustainability

Zalando SE
01.2022 - 09.2023

Sales Director DACH

ProntoPack Spa
06.2018 - 12.2021

Freelance

Consultant, Trainer & Project Manager
04.2015 - 06.2018

General Manager

Welfare Italia Servizi
01.2014 - 01.2016

Business Development Manager

Mondi
04.2012 - 12.2013

Sales Manager

M-real / MetsaBoard
01.2011 - 04.2012

ICF Certified Coach - undefined

InCoaching

MBA - Business Administration

MIP, Politecnico Di Milano

Executive Master in Sales Management - Sales And Business Development

24ORE Business School

MA & BA International Relations - International Relations

University of Florence

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Anna RaffaelliRegional & Global Business Development Lead