Mountain sports
Anna Raffaelli
Regional & Global Business Development Lead
Berlin
Summary
Global business leader with 15+ years’ experience driving strategic partnerships, revenue growth, and client success across apparel, consumer goods, manufacturing, and consulting. Skilled at building C-level relationships, navigating complex organizations, and leading cross-functional teams to deliver on ambitious growth strategies. Strong communicator with a proven record of unlocking opportunities in international markets. Passionate about combining commercial excellence with innovation and impact.
Overview
15
15
years of professional experience
5
5
Languages
Work History
Regional Manager DACH & Global Practice Area Sales Lead (Manufacturing & Industry)
The Carbon Trust
10.2023 - Current
- Established and scaled the Berlin office and legal entity for the DACH region.
- Lead commercial strategy, client relationships, and delivery across key sectors (apparel, sports, manufacturing, industry).
- Global Sales Lead for the Manufacturing & Industry practice area, driving partnerships with multinational clients and aligning sector strategy across regions.
- Support clients on their Net Zero transformation, engaging stakeholders up to executive level.
Senior Sales Manager, Sports & Sustainability
Zalando SE
01.2022 - 09.2023
- Managed key global accounts and led new brand acquisition in BeNeLux & Sports.
- Built and nurtured executive-level partnerships, tailoring strategies to business priorities.
- Project lead for outdoor sports brands, delivering growth and brand impact.
- Actively involved in DEI leadership (Zalando Women Network), strengthening internal client communities.
Sales Director DACH
ProntoPack Spa
06.2018 - 12.2021
- Directed business development in DACH, achieving revenue growth with multinational FMCG clients.
- Negotiated joint business plans, managed cross-border teams, and streamlined processes.
- Promoted and directed creation of ProntoPack Foundation, building partnerships with public/private stakeholders.
Freelance
Consultant, Trainer & Project Manager
04.2015 - 06.2018
- Designed and delivered sales, negotiation, and client management training.
- Supported commercial strategy and stakeholder engagement in social innovation projects.
General Manager
Welfare Italia Servizi
01.2014 - 01.2016
- Defined strategy, industrial and business plans.
- Managed stakeholder relations and partnerships at executive level.
Business Development Manager
Mondi
04.2012 - 12.2013
- Identified new B2B opportunities and maintained OEM relationships across Europe.
Sales Manager
M-real / MetsaBoard
01.2011 - 04.2012
- Managed multinational accounts and drove regional sales growth.
Education
MBA - Business Administration
MIP, Politecnico Di Milano
Milano, Italy05-2009
Executive Master in Sales Management - Sales And Business Development
24ORE Business School
Milano, Italy01.2016
MA & BA International Relations - International Relations
University of Florence
Firenze, ItalyICF Certified Coach - undefined
InCoaching
01.2025
Skills
- Global Client Partnership Management
- Executive Stakeholder Engagement (CEO, CMO, C-suite)
- Business Development & Revenue Growth
- Joint Business Planning & Negotiation
- Cross-functional Leadership
- Strategic Communication & Influence
- Complex Organization Navigation
Affiliations
- DEI Lead, Zalando Women Network (2022–2023)
- City Councilor & President of Women’s Council, Trento (2020–2022)
- Co-founder & Director, ProntoPack Foundation (2019–2022)
- Board Member, MUSE Science Museum (2011–2014)
Interests
Marathoner
Timeline
Regional Manager DACH & Global Practice Area Sales Lead (Manufacturing & Industry)
The Carbon Trust
10.2023 - Current
Senior Sales Manager, Sports & Sustainability
Zalando SE
01.2022 - 09.2023
Sales Director DACH
ProntoPack Spa
06.2018 - 12.2021
Freelance
Consultant, Trainer & Project Manager
04.2015 - 06.2018
General Manager
Welfare Italia Servizi
01.2014 - 01.2016
Business Development Manager
Mondi
04.2012 - 12.2013
Sales Manager
M-real / MetsaBoard
01.2011 - 04.2012
ICF Certified Coach - undefined
InCoaching
MBA - Business Administration
MIP, Politecnico Di Milano
Executive Master in Sales Management - Sales And Business Development
24ORE Business School
MA & BA International Relations - International Relations
University of Florence